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Unifying A/B Tests with Feature Management for Continuous Development

Duration - 30 minutes
Thejas Sridhar

Thejas Sridhar

Sr. Marketing Manager, VWO

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What’s common across companies like Netflix, Airbnb, Amazon, and Google? – Their ability to continuously experiment and roll out enhancements quickly across all aspects of their business. Today, every business is fundamentally a technology business. To stay ahead of the competition, you must iterate quickly with experiments across configurations in search algorithms, navigation, checkout flows, discounts, and security settings without breaking existing experience. That’s precisely what unifying experimentation with feature management enables for you.

Join Thejas Sridhar, Manager of Product Marketing, to explore the power of unifying A/B testing and feature management for continuous development. 

Key Takeaways

  • Experiment quickly: Unify A/B testing and feature management, empowering your teams to iterate across your tech stack without going through the code review cycle each time.
  • Make data-driven decisions: Measure the impact of experiments across critical business metrics and release better variations analytically.
  • Understand cohort-specific behavior: Slice your experiment reports using different filters to understand how user cohorts react to the change and their impact on your metrics.
  • Release features with confidence: Leverage feature flags to control rollouts, gradually exposing new features to specific user groups for controlled testing before full deployment.

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