There are NOT a lot of free resources available on the Internet for A/B Testing. This post tries to lists the best tools, guides and resources for A/B Testing. As it will be an ever growing list, feel free to make suggestions for additions into the list.
- Visual Website Optimizer – Our own hassle-free visual A/B, split and multivariate testing tool. We offer 30 day free trial.
- Google Web Optimizer – From the land of Google, comes a simple but free to use A/B and Multivariate testing tool
- Five Second Test – Ultra simple A/B testing for images
- A/Bingo – A Ruby on Rails plugin for doing A/B tests
- Vanity – Experiment driven development framework for Rails
- DIY A/B Split Testing using PHP and MySQL – a very simple and short tutorial (with code)
- A/B Testing with CakePHP and JQuery – a plugin for CakePHP framework
- Django-lean – a split testing framework for Django
- Effective A/B Testing – a superbly made presentation cum tutorial on A/B Testing
- 101 Tips for Google Website Optimizer – a long list of tips, tricks and ideas on how to use GWO
- Microsoft’s Practical Guide to Controlled Experiments on the Web [PDF] – an excellent paper on how testing should be done
- Technical overview of How Google Website Optimizer Works
- From 20 Bit’s blog
Show case of existing A/B Tests
Additional Tools made by VWO for helping you get started with A/B Testing
If you have any other suggestions for additions in the list, I will be happy to add them. Just leave a comment.