Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys
In this report, we analyze how VWO customers leveraged website surveys in 2019 to gather feedback on their digital properties, uncovering insights on popular trends and visitor preferences to help you make the most of this powerful tool.
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Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers
This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.
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The Advanced Guide To Scaling A Conversion Optimization Program
We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Conversion Rate Optimization
Reimagining conversion rates as a function of time
Anshul Gupta
Conversion rate computation is a common practice when it comes to monitoring performance in businesses. If you want to determine how many leads have converted, you simply divide the total…
Learn moreConversion Rate Optimization
How Optimizing Your Checkout Page Is Different From Optimizing Your Landing Page
Vlad Bisceanu
Your checkout page is undeniably the “holy grail” of your website if that’s where you are monetizing your products or services. It’s the ultimate destination to which every graphic, text…
Learn moreConversion Rate Optimization
An eCommerce Marketer’s Definitive Guide to Visual Search
Lucy Manole
Google is constantly changing its algorithms and updates, and eCommerce brands looking to outperform the competition need to stay abreast of these changes. One significant new trend in this regard…
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Get better at understanding your customer journey and design amazing online experiences.
Minimize Conversion Loss in CRO Testing with Multi-Armed Bandits
Lead Data Scientist, VWO
Senior Data Scientist, VWO
How Data Has Changed the Way We Design
Digital marketers and business owners no longer “Launch and See.” They don’t exhaust their budgets and then analyze if it was money well-spent. This is because the design process is getting smarter. In this session, Brian Massey, founder of Conversion Sciences LLC digs deeper into this and discusses how data has changed the design process, and for the better.
Conversion Scientist, Conversion Sciences
Marketing Manager, VWO
Free Tools
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A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
Get answers to all your questions and learn how to best use VWO
