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Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Small Tests. Big Wins.

Small Tests. Big Wins.

In this eBook, we present examples of the world’s 10 leading brands from different domains who attribute their success to experimentation.

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Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

In this report, we analyze how VWO customers leveraged website surveys in 2019 to gather feedback on their digital properties, uncovering insights on popular trends and visitor preferences to help you make the most of this powerful tool.

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Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%
Revenue
Capability Icon A/B Testing
Industry Icon Telecommunication Services
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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%
Revenue
Capability Icon A/B Testing
Industry Icon eCommerce
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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

Continuous Testing Improves Demo Requests For POSist By 52%

52%
Demo Requests

Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

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How to go from zero to one in your server-side experimentation journey

Niti Sharma

Niti Sharma

How to run complex experiments without fearing performance or privacy issues with VWO server-side testing and solve real issues faced by your customers.

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Omnichannel Marketing Guide – 5 Tactics For Effective Implementation

Marouane El Baghati

Marouane El Baghati

Strategic steps to prepare your omnichannel program, and the crucial tactics that can help implement it effectively

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Customer Experience

How Personalization Helps Deliver the Right Experiences to Visitors at Every Touchpoint 

Shanaz Khan

Shanaz Khan

Consumers expect companies to deliver personalized interactions - 71% of consumers, to be precise. And fast-growing companies drive 40% higher revenue from personalization. Yet, many businesses struggle to utilize data…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

Discovering Growth Strategies that Work for You

Seshadri Vyas
Seshadri Vyas

Product Lead, Amazon

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Using customer data as a fuel for personalization

By taking examples from companies like ALDI, Domino’s Pizza, and Opel, the speaker will discuss how to tie data and personalization together for successful engagement.

Daniel Nokes
Daniel Nokes

Commercial Director, Ematters

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Free Tools

A quick set of tools to kick-start your optimization journey.

AB Testing Significance Calculator Icon

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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AB Testing Duration Calculator Icon

A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Cart Abandonment Calculator

Find out the cart abandonment rate and revenue loss for your online store.

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Landing Page Analyzer Icon

Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Knowledge Base

Get answers to all your questions and learn how to best use VWO

Deliver great experiences. Grow faster, starting today.

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All you Need to Know About Conversion Optimization Get the Guide