This website works best with JavaScript enabled. Learn how to enable JavaScript.

Resources

Ebooks & guides

Get comprehensive insights about testing, optimization, UX, design, and more.

The Complete Guide To A/B Testing

New to A/B testing? Want to understand how marketers worldwide are drastically increasing their conversions, sales, and revenue through a data-driven approach of experimentation and testing? Then this quick guide is just the thing for you.

Learn more

The Complete DIY Guide To Improving Conversions in 60 Days

A DIY guide built by VWO & Hubspot, which will help you learn and implement process-oriented CRO for your business in a matter of just 60 days.

Learn more

Why VWO Emerged As Colart’s First Choice For An Optimization Platform

Understand why Colart chose VWO as its web testing and conversion rate optimization platform to improve user experience for its digital audience.

Learn more

Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

How a $1B eCommerce Major Lifted Visits-to-Order by 26%

Shopclues is an eCommerce major in India serving 42 million visitors with a global Alexa rank of 431. They are currently valued at more than $1.1 billion. In this short case study, we take you through the conversion optimization process that resulted in a 26% lift in ShopClue's visits-to-order. Whether you are about to embark on an optimization journey or are already doing it, this case study will be invaluable in identifying how to make it work.

Learn more

How Hyundai Used Multivariate Testing to Convert 62% More Visitors

Hyundai reached out to Traffic4U, a VWO certified premium partner to increase the conversion rate from its car model pages. Using VWO, Traffic4U identified three changes that could improve brochure downloads (visitor to lead conversion). They adopted multivariate testing to find out if these changes would in fact improve conversion rate.

Learn more

How RuneScape Increased Revenue from Website by 10%

RuneScape, the massively popular online game, used VWO to improve user experience on its website. The team at RuneScape followed a structured Conversion Optimization (CRO) process to help visitors complete their game-item purchases with minimum friction.

Learn more

How PowToon Optimized Its Pricing Page To Increase Revenue

Powtoon, a cloud-based animation software company based out of London used VWO to run optimization experiments on their pricing page every two weeks. In this particular experiment, they changed one of their plans offered to detect the change in revenue.

Learn more

3 Ways Tinkoff Bank Optimized Credit Card Conversions Using VWO

Tinkoff Bank is a major online financial services provider in Russia, which was launched in 2006 by Oleg Tinkov.

Learn more

Optimizing Mobile Home Page Increases Conversions for Wedding Shoes Website

Read how Elegant Steps increased its conversions three-fold by optimizing mobile home page.

View Case Study

How RuneScape Leveled Up Revenue Through Process-Driven CRO

This case study illustrates how a structured approach to Conversion Optimization (CRO) and A/B Testing helped RuneScape increase revenue on its website.

View Case Study

How ZALORA’s Product Page Optimization Grew Checkouts By 12.3%

Zalora cashed in on their eCommerce traffic by optimizing their product page with a simple tweak. Learn all that went behind the scenes in this case study.

View Case Study

VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Uncategorized

[eCommerce Customer Segmentation] Bracketed Segmentation: Peeling Away The Layers

Bhavya Sahni

An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working with an abundance of onions (a cohort of customers - "women shoppers”), and each onion…

Learn more

Conversion Optimization

The Definitive Guide to eCommerce Surveys (20+ Real Templates)

Madhuri Guram

Most marketers largely depend on website analytics, heat maps, click maps, form analysis, and visitor recordings to identify areas of friction and leakage within the conversion funnel. Admittedly, these tools…

Learn more

Split and Multivariate Testing

15+ Free A/B Split Testing Resources

Paras Chopra

*Note: This post has been recently updated. A/B testing is not what it used to be in the past when businesses only focused on sustaining themselves in the market. This…

Learn more

Webinars

Get answers to all your questions and learn how to best use VWO

The Scalable Way: Unlocking Data To Drive Great Customer Experience And Conversion Uplift

Ever wondered how Fortune 2000 organizations have built a robust and scalable process to turn data into insights? In this webinar, co-presented with Publicis Sapient, learn to elevate CX leading to drastically higher conversions.

Arpit Srivastava

Manager - Marketing Strategy and Analysis, Publicis Sapient

Paresh Mandhyan

Director of Marketing, VWO

REGISTER NOW

How To Optimize The Last Mile of Conversion With Form Analysis

Learn how VWO’s form analysis can help you maximize your conversions

Ashwin Gupta

Growth, VWO

Utkarsh Rai

Product Marketer, VWO

REGISTER NOW

Free Tools

A quick set of tools to kick-start your optimization journey

A/B Test Significance Calculator

See if your test data has achieved statistical significance

Learn more

A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

Learn more

Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

Learn more

Knowledge Base

Get answers to all your questions and learn how to best use VWO

Ubisoft Used A/B Testing to Increase Conversions by 12%

Learn How

Contact Us / Login