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Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Small Test, Big Wins 2.0

Small Test, Big Wins 2.0

This eBook shares real-world stories of brands that solved common challenges with small, impactful changes. Learn how simple tweaks can improve user experiences, drive engagement, and deliver results - without overhauls or guesswork.

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Adaptable by Design

Adaptable by Design

Learn how experimentation teams can overcome complexity, unlock actionable insights, and turn small tests into big wins. This guide, created with Modus, offers strategies to balance efficiency and growth, preparing you to lead with clarity in 2025.

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27 UX Principles

27 UX Principles

Unlock 27 powerful UX strategies used by industry leaders to captivate visitors, build trust, and drive conversions. Start transforming your website with these proven insights.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%
Revenue
Capability Icon A/B Testing
Industry Icon Telecommunication Services
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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%
Revenue
Capability Icon A/B Testing
Industry Icon eCommerce
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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

Continuous Testing Improves Demo Requests For POSist By 52%

52%
Demo Requests

Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Conversion Rate Optimization

13 Best Churn Management Software to Reduce Customer Churn Effectively

Mareen Cherian

Mareen Cherian

Let’s face it—losing customers hurts. It doesn’t just dent your revenue; it damages your reputation and skyrockets acquisition costs.  68% of customers leave a brand after a poor experience. That’s…

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Mobile App Insights

The Ultimate Guide to Mobile App Optimization (2025)

Piyush Sharma

Piyush Sharma

On average, 77% of an app’s daily active users (DAUs) stop using it within the first three days of installation (Source). By 30 days, this figure jumps to 90%, and…

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Mobile App Insights

12 In-App Feedback Tools: Features, Pricing & Comparisons

Ashley Bhalerao

Ashley Bhalerao

What’s the best way to deliver an experience that your users love? Well, just ask them what they want. That sounds oversimplified but it’s what user feedback is all about.…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

Are You Covering the Basics?

Join Amy Cheng, Head of UXC at Yoghurt Digital, in this no-fluff webinar to learn practical steps for making your website accessible to everyone. Discover how to spot common issues, meet accessibility standards, and create an inclusive site that drives engagement and conversions.

Amy Cheng
Amy Cheng

Head of UXC, Yoghurt Digital

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From Data to Decisions: How AI is Reshaping User Behavior Analysis & Continuous Optimization

Join Arjun Kunnath in a hands-on webinar to explore how AI and VWO Copilot transform user data into actionable insights. Learn to spot friction, test solutions, and drive continuous optimization effortlessly.

Arjun Kunnath
Arjun Kunnath

Sr. Marketing Manager, VWO

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Free Tools

A quick set of tools to kick-start your optimization journey.

AB Testing Significance Calculator Icon

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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AB Testing Duration Calculator Icon

A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Shopping Cart Icon

Cart Abandonment Calculator

Find out the cart abandonment rate and revenue loss for your online store.

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Landing Page Analyzer Icon

Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Knowledge Base

Get answers to all your questions and learn how to best use VWO

Deliver great experiences. Grow faster, starting today.

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