Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.

Small Test, Big Wins 2.0
This eBook shares real-world stories of brands that solved common challenges with small, impactful changes. Learn how simple tweaks can improve user experiences, drive engagement, and deliver results - without overhauls or guesswork.
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Adaptable by Design
Learn how experimentation teams can overcome complexity, unlock actionable insights, and turn small tests into big wins. This guide, created with Modus, offers strategies to balance efficiency and growth, preparing you to lead with clarity in 2025.
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27 UX Principles
Unlock 27 powerful UX strategies used by industry leaders to captivate visitors, build trust, and drive conversions. Start transforming your website with these proven insights.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

Continuous Testing Improves Demo Requests For POSist By 52%
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Conversion Rate Optimization
13 Best Churn Management Software to Reduce Customer Churn Effectively

Mareen Cherian
Let’s face it—losing customers hurts. It doesn’t just dent your revenue; it damages your reputation and skyrockets acquisition costs. 68% of customers leave a brand after a poor experience. That’s…
Learn moreMobile App Insights
The Ultimate Guide to Mobile App Optimization (2025)

Piyush Sharma
On average, 77% of an app’s daily active users (DAUs) stop using it within the first three days of installation (Source). By 30 days, this figure jumps to 90%, and…
Learn moreMobile App Insights
12 In-App Feedback Tools: Features, Pricing & Comparisons
Ashley Bhalerao
What’s the best way to deliver an experience that your users love? Well, just ask them what they want. That sounds oversimplified but it’s what user feedback is all about.…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
Are You Covering the Basics?
Join Amy Cheng, Head of UXC at Yoghurt Digital, in this no-fluff webinar to learn practical steps for making your website accessible to everyone. Discover how to spot common issues, meet accessibility standards, and create an inclusive site that drives engagement and conversions.

Head of UXC, Yoghurt Digital
From Data to Decisions: How AI is Reshaping User Behavior Analysis & Continuous Optimization
Join Arjun Kunnath in a hands-on webinar to explore how AI and VWO Copilot transform user data into actionable insights. Learn to spot friction, test solutions, and drive continuous optimization effortlessly.

Sr. Marketing Manager, VWO
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