Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

In this report, we analyze how VWO customers leveraged website surveys in 2019 to gather feedback on their digital properties, uncovering insights on popular trends and visitor preferences to help you make the most of this powerful tool.

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Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.

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The Advanced Guide To Scaling A Conversion Optimization Program

We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%

Revenue

A/B Testing

Telecommunication Services

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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This case study details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%

Revenue

A/B Testing

eCommerce

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

52%

Demo Requests

SaaS

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Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Conversion Rate Optimization

Experimentation ROI: How To Think Beyond Uplift

Mani Makkar

Ian Freed was devastated. He was at the helm of a product experiment that cost his company $170 million dollars. He had built a team of 1000 employees and launched…

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Customer Experience

How VWO has evolved over the years

Paras Chopra

We celebrated our 10th birthday last week. In 2010, we launched VWO as the world's first A/B testing tool with the now industry-standard visual editor for making website variations. Back…

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Conversion Rate Optimization

From Analytics Lightweight To CRO Program Heavyweight

Jonas Newsome

There is a lot of CRO content on the interwebs about tools, guides, statistical models, tips, tricks, and what have you. A quick web search on “a/b testing” renders more…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

Panel Discussion: How eLearning Businesses can Optimize Learner Journeys

A first-of-its-kind panel discussion where attendees get a chance to share their thoughts on the topic being discussed and interact with the panel members by coming LIVE on (virtual) stage.

Brian DeKemper

Head of University Partnerships, Springboard

Giuseppe Auricchio

Executive Director, Learning Innovation & IESEOnline, IESE Business School

Copywriting: An Underestimated Conversion Influencer

Copywriting is an underestimated conversion influencer. Usually, businesses try to improve conversions by adjusting page elements like buttons, search bars, menus, popups, etc. In this webinar, learn how a good copy can improve conversions with a measurable ROI.

Rishi Rawat

Founder, Frictionless Commerce