Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

In this report, we analyze how VWO customers leveraged website surveys in 2019 to gather feedback on their digital properties, uncovering insights on popular trends and visitor preferences to help you make the most of this powerful tool.

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Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.

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The Advanced Guide To Scaling A Conversion Optimization Program

We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%

Revenue

A/B Testing

Telecommunication Services

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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%

Revenue

A/B Testing

eCommerce

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

52%

Demo Requests

SaaS

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Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Usability Testing

A Guide to User Testing: What It Is, How To Do It, and Why It’s Important

Natalie Thomas

You're an eCommerce brand manager ready to learn more about your customers and how they interact with your website. That’s great! It’s imperative, however, to understand that the journey you…

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Conversion Rate Optimization

5 Tried-and-Tested Methods To Collect User Feedback With Surveys

Margo Ovsiienko

Those days are over when companies used website surveys to react to negative feedback from unhappy customers. If you want to stand out as a brand in an increasingly competitive…

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Website Optimization

7 eCommerce Homepage Best Practices to Boost User Experience On Your Website

Kevin Payne

User experience (UX) is a gauge of how people feel when they interact and engage with your brand through your website, products, and customer support. It’s one of the most…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

Feature Flagging Your Way to Product Success

In this webinar, Puneet Kaura, Associate Director of Product Management, talks about the process of building products with Feature Flagging, tips about implementing a feature flagging framework to scale great experiences for your audience.