Resources

Ebooks & guides

Get comprehensive insights about testing, optimization, UX, design, and more.

VWO eCommerce Cart Abandonment Report 2016

The 2017 eCommerce Consumer Survey Report is based on responses collected from over one thousand online shoppers, uncovering insights for the three critical stages of the eCommerce journey: before, during and after a store visit.

Learn more

On-page Surveys Report 2016

We studied 1,154 On-page surveys created by different enterprises using VWO. The surveys contained 2,661 questions and received.....

Learn more

[eBook] Key Pillars of a Successful Conversion Optimization Program

Conversion Rate Optimization (CRO) as a concept has become popular across industries, owing to its direct and profound impact on the bottom line.

Learn more

Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

How a $1B eCommerce Major Lifted Visits-to-Order by 26%

Shopclues is an eCommerce major in India serving 42 million visitors with a global Alexa rank of 431. They are currently valued at more than $1.1 billion. In this short case study, we take you through the conversion optimization process that resulted in a 26% lift in ShopClue's visits-to-order. Whether you are about to embark on an optimization journey or are already doing it, this case study will be invaluable in identifying how to make it work.

Learn more

How Hyundai Used Multivariate Testing to Convert 62% More Visitors

Hyundai reached out to Traffic4U, a VWO certified premium partner to increase the conversion rate from its car model pages. Using VWO, Traffic4U identified three changes that could improve brochure downloads (visitor to lead conversion). They adopted multivariate testing to find out if these changes would in fact improve conversion rate.

Learn more

How RuneScape Increased Revenue from Website by 10%

RuneScape, the massively popular online game, used VWO to improve user experience on its website. The team at RuneScape followed a structured Conversion Optimization (CRO) process to help visitors complete their game-item purchases with minimum friction.

Learn more

How PowToon Optimized Its Pricing Page To Increase Revenue

Powtoon, a cloud-based animation software company based out of London used VWO to run optimization experiments on their pricing page every two weeks. In this particular experiment, they changed one of their plans offered to detect the change in revenue.

Learn more

3 Ways Tinkoff Bank Optimized Credit Card Conversions Using VWO

Tinkoff Bank is a major online financial services provider in Russia, which was launched in 2006 by Oleg Tinkov.

Learn more

Optimizing Mobile Home Page Increases Conversions for Wedding Shoes Website

Read how Elegant Steps increased its conversions three-fold by optimizing mobile home page.

View Case Study

How RuneScape Leveled Up Revenue Through Process-Driven CRO

This case study illustrates how a structured approach to Conversion Optimization (CRO) and A/B Testing helped RuneScape increase revenue on its website.

View Case Study

How ZALORA’s Product Page Optimization Grew Checkouts By 12.3%

Zalora cashed in on their eCommerce traffic by optimizing their product page with a simple tweak. Learn all that went behind the scenes in this case study.

View Case Study

VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Conversion Optimization

10 Ways To Build An Actionable Content Marketing Strategy To Boost Conversion Rates

Yash Vardhan

Content marketing is an essential technique that’s considered to bring in a huge return with a potentially low-tier budget. What’s so special about it? For one, content marketing can act…

Learn more

Conversion Optimization

Why Businesses Are Not Satisfied With Their Conversion Rates?

Ruchika Sharma

A study from Econsultancy states that only 22% of businesses are satisfied with their conversion rates. Read the following observations related to website data: Your website is turning your visitors…

Learn more

Conversion Optimization

Learning Conversion Optimization From Football: 5 Key Takeaways

Anubhav Narula

The ball is round, the game lasts ninety minutes, and everything else is just theory. — Sepp Herberger In Portuguese, football is known as o Jogo bonito, which translates to…

Learn more

Webinars

Get answers to all your questions and learn how to best use VWO

How To Build A Winning Conversion Optimization Strategy

In this webinar, you will learn about how to craft a CRO strategy that makes use of both technical best practices and data-driven marketing.

Srikant Kotapalli

Head of Product, VWO

Missy McCabe

Growth Marketer, Ladder.io

WATCH WEBINAR

[Webinar] Using Learnings From Failed A/B Tests to Create Winning Tests

In this webinar, you’ll hear from Chris Goward, optimization thought-leader, how leading businesses are using optimization processes to gain dramatic revenue lift and insights with every single A/B test.

Chris Goward

Founder & CEO at WiderFunnel

WATCH WEBINAR

Free Tools

A quick set of tools to kick-start your optimization journey

A/B Test Significance Calculator

See if your test data has achieved statistical significance

Learn more

A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

Learn more

Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

Learn more

Ideafox

A free search engine for A/B, Split and Multivariate testing case studies

Learn more

Knowledge Base

Get answers to all your questions and learn how to best use VWO

Schedule A personalized demo

Get in touch with us for a detailed walk-through of VWO.

Request a Demo

Contact Us / Login

Product
Resources Home