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The Complete Guide To A/B Testing
New to A/B testing? Want to understand how marketers worldwide are drastically increasing their conversions, sales, and revenue through a data-driven approach of experimentation and testing? Then this quick guide is just the thing for you.
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The Complete DIY Guide To Improving Conversions in 60 Days
A DIY guide built by VWO & Hubspot, which will help you learn and implement process-oriented CRO for your business in a matter of just 60 days.
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Why VWO Emerged As Colart’s First Choice For An Optimization Platform
Understand why Colart chose VWO as its web testing and conversion rate optimization platform to improve user experience for its digital audience.
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Success stories of how brands across industries have been using VWO to increase sales and converisons
How a $1B eCommerce Major Lifted Visits-to-Order by 26%
Shopclues is an eCommerce major in India serving 42 million visitors with a global Alexa rank of 431. They are currently valued at more than $1.1 billion. In this short case study, we take you through the conversion optimization process that resulted in a 26% lift in ShopClue's visits-to-order. Whether you are about to embark on an optimization journey or are already doing it, this case study will be invaluable in identifying how to make it work.
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How Hyundai Used Multivariate Testing to Convert 62% More Visitors
Hyundai reached out to Traffic4U, a VWO certified premium partner to increase the conversion rate from its car model pages. Using VWO, Traffic4U identified three changes that could improve brochure downloads (visitor to lead conversion). They adopted multivariate testing to find out if these changes would in fact improve conversion rate.
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How RuneScape Increased Revenue from Website by 10%
RuneScape, the massively popular online game, used VWO to improve user experience on its website. The team at RuneScape followed a structured Conversion Optimization (CRO) process to help visitors complete their game-item purchases with minimum friction.
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How PowToon Optimized Its Pricing Page To Increase Revenue
Powtoon, a cloud-based animation software company based out of London used VWO to run optimization experiments on their pricing page every two weeks. In this particular experiment, they changed one of their plans offered to detect the change in revenue.
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3 Ways Tinkoff Bank Optimized Credit Card Conversions Using VWO
Tinkoff Bank is a major online financial services provider in Russia, which was launched in 2006 by Oleg Tinkov.
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VWO Blog
Get the latest and greatest on Conversion Rate Optimization
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[eCommerce Customer Segmentation] Bracketed Segmentation: Peeling Away The Layers
Bhavya Sahni
An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working with an abundance of onions (a cohort of customers - "women shoppers”), and each onion…
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Conversion Optimization
The Definitive Guide to eCommerce Surveys (20+ Real Templates)
Madhuri Guram
Most marketers largely depend on website analytics, heat maps, click maps, form analysis, and visitor recordings to identify areas of friction and leakage within the conversion funnel. Admittedly, these tools…
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15+ Free A/B Split Testing Resources
Paras Chopra
*Note: This post has been recently updated. A/B testing is not what it used to be in the past when businesses only focused on sustaining themselves in the market. This…
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Get answers to all your questions and learn how to best use VWO
The Scalable Way: Unlocking Data To Drive Great Customer Experience And Conversion Uplift
Ever wondered how Fortune 2000 organizations have built a robust and scalable process to turn data into insights? In this webinar, co-presented with Publicis Sapient, learn to elevate CX leading to drastically higher conversions.
Manager - Marketing Strategy and Analysis, Publicis Sapient
Director of Marketing, VWO
How To Optimize The Last Mile of Conversion With Form Analysis
Learn how VWO’s form analysis can help you maximize your conversions
Growth, VWO
Product Marketer, VWO
Free Tools
A quick set of tools to kick-start your optimization journey
A/B Test Significance Calculator
See if your test data has achieved statistical significance
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A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
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Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
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Get answers to all your questions and learn how to best use VWO
