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Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

27 UX Principles

27 UX Principles

Unlock 27 powerful UX strategies used by industry leaders to captivate visitors, build trust, and drive conversions. Start transforming your website with these proven insights.

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The Leaky Funnel Conundrum

The Leaky Funnel Conundrum

This power-packed guide, co-created with Hype Digital, reveals strategies to map user paths, optimize touchpoints, and stop customers from leaving your website. Plug the leaks today!

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Experimentation Program Maturity Report 2024

Experimentation Program Maturity Report 2024

VWO & Speero by CXL joined forces to analyze data from 200+ testing programs, unveiling 18 pivotal insights to enhance the effectiveness of your CRO strategies. Get a download of all ideas in this detailed report.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%
Revenue
Capability Icon A/B Testing
Industry Icon Telecommunication Services
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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%
Revenue
Capability Icon A/B Testing
Industry Icon eCommerce
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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

Continuous Testing Improves Demo Requests For POSist By 52%

52%
Demo Requests

Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

A/B Testing

Relying on User Insights, Not Opinions, Drives Conversion Success

Pratyusha Guha

Pratyusha Guha

What’s truly exciting about reading CRO experts’ opinions is the diversity of perspectives they bring. While there’s room for disagreements or conflicting views, the shared belief in CRO’s effectiveness remains…

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Conversion Rate Optimization

13 Best Digital Analytics Tools and Softwares for 2024

Niti Sharma

Niti Sharma

Data is the new gold—but only if you know how to mine it.  Businesses generate an astounding 402.74 million terabytes of data daily, yet only a tiny percentage effectively leverage…

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Customer Satisfaction

9 Best Exit Intent Pop-Up Tools

Ketan Pande

Ketan Pande

Stop losing 15% of potential customers! Research shows that visitor intent to exit is not always final. 10-15% of visitors can be persuaded to stay if a relevant exit-intent pop-up…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

The Intersection Between A/B Testing and Incrementality

Struggling to measure the real impact of your campaigns? Join Brian Binder from Tinuiti as he breaks down how A/B testing and incrementality testing can work together to give you clearer insights and better results. You’ll walk away with easy-to-apply tips on optimizing your marketing and driving true growth—no more guesswork!

Brian Binder
Brian Binder

Senior Director, TV, Audio & Display Innovation, Tinuiti

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Supercharge Your HubSpot CRM: Unlocking Advanced CRO Capabilities with VWO Integration

Curious how VWO’s integration can supercharge your HubSpot CRM? Join this webinar to see how A/B testing, smart segmentation, and session insights can level up your CRO strategy. Plus, get answers to all your technical questions in a live Q&A!

Ajit Singh
Ajit Singh

Product Marketing Manager, VWO

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Free Tools

A quick set of tools to kick-start your optimization journey.

AB Testing Significance Calculator Icon

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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AB Testing Duration Calculator Icon

A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Cart Abandonment Calculator

Find out the cart abandonment rate and revenue loss for your online store.

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Landing Page Analyzer Icon

Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Knowledge Base

Get answers to all your questions and learn how to best use VWO

Deliver great experiences. Grow faster, starting today.

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