Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Experimentation Maturity Benchmark Report 2025-26
See how 108 high-growth organizations benchmark their experimentation programs across 4 pillars and 21 industries. Find your growth path. Download free.
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The One Flag Feature Launch Playbook
Rollout, A/B test, and personalize your product’s features without touching your codebase again. 35 pre- and post-launch checks, from flag creation to personalization.
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PM’s Guide to Building an Experimentation Habit
A no-nonsense guide for product managers who know experimentation matters but can't get their team to do it consistently.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
A/B Testing
Open Source vs Commercial A/B Testing Tools: Which Is Right for You?
Pratyusha Guha
The main difference between an open source and a commercial A/B testing tool is ownership versus convenience. Open source tools give you access to the source code; you own the…
Learn moreA/B Testing
6 Open Source A/B Testing Tools You Can Start Using Today
Pratyusha Guha
Enterprise A/B testing platforms can cost thousands a month before you've validated a single hypothesis. Open source tools change that equation. They make it possible to start testing early, stay…
Learn moreConversion Rate Optimization
The Big Test Trap: How to Build a Balanced Experimentation Portfolio That Actually Lasts
Ashley Bhalerao
Alex's team finally got approval for their first A/B test. After months of pitching the value of experimentation, leadership was on board. Now came the hard part: choosing what to…
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Get better at understanding your customer journey and design amazing online experiences.
Beyond the Win: Running an Ethical Experimentation Program
What makes a test ethical, and what do you do when you are asked to run one that is not? Victoria Bakos, CRO specialist at Miso Agency, shares practical principles, real examples, and a framework for saying no when it counts.
Founder, Miso
Shall We Stop Optimizing for Humans, Yet?
AI speeds up optimization, but it can't tell you which human problem is worth solving. Join Kaat Declerck on June 17 to learn how research turns AI into a real force multiplier.
Co-founder, HumanEyes
Free Tools
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A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Website UX Audit
Deep-scan your website’s UX to identify exactly where you’re losing customers. Get a surgical breakdown of your website’s flow with instant, actionable fixes powered by VWO AI.
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