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Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Reduce Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers
This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.
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The Advanced Guide To Scaling A Conversion Optimization Program
We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.
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The Complete DIY Guide To Improving Conversions in 60 Days
A DIY guide built by VWO & Hubspot, which will help you learn and implement process-oriented CRO for your business in a matter of just 60 days.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This case study details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Conversion Rate Optimization
Conversion Marketing: Breaking Down The Art and Science Behind It
Shubhi Ahluwalia
You have a strategic and tactical marketing plan driving clicks to your website. All your steadfast focus on content, link building, programmatic advertising, influencer marketing & email campaigns are driving…
Learn moreConversion Rate Optimization
Landing Page Testing: A Guide To Bring You To Speed
Nida Zehra
Landing pages are akin to elevator pitches. A landing page, like an elevator pitch, gives a crisp introduction to your brand, the products or services you offer, and the problems…
Learn moreConversion Rate Optimization
Shopify Heatmaps: All you need to know
Shanaz Khan Khongthaw
Shopify is one of the most widely used platforms to host eCommerce websites. In fact, in 2019, it reported over one million merchants using it worldwide[1] and more than $135…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
How to Optimize Your Checkout for International Markets
2Checkout works with thousands of companies from around the world. Through continuous testing, they’ve learned that different countries have distinct preferences when it comes to online purchasing. Take advantage of their insights on how to optimize your checkout for international markets.
Conversion Rate Optimization Team Lead, 2Checkout
Marketing Manager, VWO
PSY-Q: Using Psychological Intelligence to Understand and Optimize Customer Behavior
In this VWO webinar, Professor Ben Ambridge will take you through the Top 10 Psychological Principles of CO, illustrating each with actionable insights that can be applied to any website.
Consumer Psychology Expert, Endless Gain
Experimentation and Growth, VWO
Free Tools
A quick set of tools to kick-start your optimization journey.
A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
Get answers to all your questions and learn how to best use VWO
