VWO Resources - AB testing case studies, ebooks, blogs, webinars & videos

Ebooks & guides

Get comprehensive insights about testing, optimization, UX, design, and more.

On-page Surveys Report 2016

We studied 1,154 On-page surveys created by different enterprises using VWO. The surveys contained 2,661 questions and received.....

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[eBook] Key Pillars of a Successful Conversion Optimization Program

Conversion Rate Optimization (CRO) as a concept has become popular across industries, owing to its direct and profound impact on the bottom line.

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VWO eCommerce Cart Abandonment Report 2016

A shopping cart abandonment report, compiled after surveying over 1000 online shoppers

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

How a $1B eCommerce Major Lifted Visits-to-Order by 26%

Shopclues is an eCommerce major in India serving 42 million visitors with a global Alexa rank of 431. They are currently valued at more than $1.1 billion. In this short case study, we take you through the conversion optimization process that resulted in a 26% lift in ShopClue's visits-to-order. Whether you are about to embark on an optimization journey or are already doing it, this case study will be invaluable in identifying how to make it work.

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How Hyundai Used Multivariate Testing to Convert 62% More Visitors

Hyundai reached out to Traffic4U, a VWO certified premium partner to increase the conversion rate from its car model pages. Using VWO, Traffic4U identified three changes that could improve brochure downloads (visitor to lead conversion). They adopted multivariate testing to find out if these changes would in fact improve conversion rate.

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How RuneScape Increased Revenue from Website by 10%

RuneScape, the massively popular online game, used VWO to improve user experience on its website. The team at RuneScape followed a structured Conversion Optimization (CRO) process to help visitors complete their game-item purchases with minimum friction.

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How PowToon Optimized Its Pricing Page To Increase Revenue

Powtoon, a cloud-based animation software company based out of London used VWO to run optimization experiments on their pricing page every two weeks. In this particular experiment, they changed one of their plans offered to detect the change in revenue.

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3 Ways Tinkoff Bank Optimized Credit Card Conversions Using VWO

Tinkoff Bank is a major online financial services provider in Russia, which was launched in 2006 by Oleg Tinkov.

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Conversion Optimization

Announcing The New Version Of VWO: World’s First And Only Platform For Conversion Optimization

Paras Chopra

I’m proud to announce the launch of next evolution of VWO. This version has been a long time coming, so the details of what we are launching are going to…

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Conversion Optimization

How Indian Brands Drive Conversions On Independence Day

Yash Vardhan

The Indian Independence day is right around the corner. For consumers in India, it’s a day of rejoice and celebration. And, for marketers, it opens a box of opportunities. For…

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A/B Split Testing

Sort and Measure Method: Doing User Research from Product Reviews for eCommerce A/B Tests

Devesh Khanal

Note: This is a guest article written by Devesh Khanal, Founder of Growthrock.co. Any and all opinions expressed in the post are Devesh’s. It’s well established now that elite conversion…

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Webinars

Get answers to all your questions and learn how to best use VWO

[Webinar] Using Learnings From Failed A/B Tests to Create Winning Tests

In this webinar, you’ll hear from Chris Goward, optimization thought-leader, how leading businesses are using optimization processes to gain dramatic revenue lift and insights with every single A/B test.