Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys
In this report, we analyze how VWO customers leveraged website surveys in 2019 to gather feedback on their digital properties, uncovering insights on popular trends and visitor preferences to help you make the most of this powerful tool.
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Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers
This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.
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The Advanced Guide To Scaling A Conversion Optimization Program
We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This case study details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Conversion Rate Optimization
The Secret to Conversion Rate Optimization: Video Marketing
Austin Jesse Mitchell
Video has proven itself to be the most memorable and engaging marketing medium around. Video content continues to outperform other kinds of content. Users overwhelmingly prefer videos to text, audio,…
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What is eCommerce Testing? Why and How Should You Do It?
Astha Khandelwal
Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people once enjoyed shopping at local brick-and-mortar stores for all their needs, today they're happy browsing…
Learn moreLetters From the Founder
Thinking Like a Bayesian
Paras Chopra
I recently finished reading a book on the history of the Bayes' theorem (appropriately called the theory that would not die) and thought you may enjoy my notes from it.
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
Creativity in Experimentation: How to Get Better, Innovative, & Impactful Ideas
David Mannheim, the founder of User Conversion, has spent years trying to understand why ideas fail and how to come up with the ones that succeed. In this session, he'll show you how he's helped companies like Sports Direct, Boots, and BrewDog create ideas for testing that are innovative, unique, creative, and, above all else, impactful.
Founder and Optimisation Consultant, User Conversion
Marketing Manager, VWO
Foundational Bottlenecks in Creating Experimentation Culture (and How to Overcome Them)
In his presentation, Arash will share excerpts from his conversations with other C-level execs and factors that lead to a bias. Arash will also talk about the recipe for successfully creating a culture shift within your organization, one that embraces experimentation.
Startup Advisor & Tech Investor, Disrupt With Us
Marketing Manager, VWO
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Cart Abandonment Calculator
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