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Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Create Checkout Experience That Slays
Tired of losing sales at the finish line? This eBook is your secret weapon, packed with smart, AI-powered hacks to effortlessly transform abandoned carts into happy customers.
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Building a Sustainable Experimentation Culture Using Behavior Analytics
Most teams are testing. Few are learning. This eBook shows you how to use behavior analytics to build a culture of experimentation that actually scales — with real examples, a proven 3-step framework, and zero guesswork.
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Building a CRO-First Culture and Future-Proofing Growth
Every business wants to turn digital traffic into growth, but many struggle to make CRO work. This whitepaper shows you how to overcome common hurdles, get leadership on board, and align CRO with your business goals.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
A/B Testing
Seeing What Your A/B Test Reports Missed, Through Heatmaps
Ashley Bhalerao
Most teams running A/B tests rely heavily on metrics like conversion rates, bounce rates, and customer engagement to evaluate performance. While these numbers tell you what changed, they often fall…
Learn moreConversion Rate Optimization
The Ultimate Guide to Experimentation Platform for Growth
Niti Sharma
In a world where attention spans shrink and competition multiplies, the brands that win aren’t the ones with the boldest ideas; they're the ones who test, learn, and evolve faster…
Learn moreConversion Rate Optimization
The Hidden Metrics That Drive Growth: Complete Funnel Visibility for SaaS, Finance & Retail
Aastha Trehan
Conversion tracking has evolved. It’s no longer just about how many people click CTA buttons. Successful businesses need granular visibility into each stage of their conversion funnel, from the moment…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
The VWO Copilot Masterclass
Ready to master AI-powered optimization? In this live masterclass, the makers of VWO Copilot will walk you through the complete workflow: from spotting user frustration and generating variations to summarizing results with AI.
Engineering Manager, VWO
Associate Director, VWO
The Unshakeable Business Case for Empathetic CX
Struggling to prove the ROI of an empathetic customer experience? Join this advanced workshop with Talia Wolf of GetUplift to learn a new framework that quantifies the financial impact of customer sentiment and connects empathetic design directly to your bottom line.
CEO, GetUplift
Free Tools
A quick set of tools to kick-start your optimization journey.
A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
Get answers to all your questions and learn how to best use VWO
