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Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Get Serious About Experimentation

Get Serious About Experimentation

You should feel more confident in what you can do to get started in experimentation or what you can do to level up your program that’s already running. In this playbook, we share a step-by-step approach to be a strategic, intentional winner.

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The Ultimate Playbook to Experimentation for SaaS

The Ultimate Playbook to Experimentation for SaaS

SaaS companies experiment for better user experiences, impacting metrics like customer value. This eBook covers KPIs, strategies, methods, and case studies to create efficient experimentation programs and A/B test for each phase in SaaS businesses.

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Experimentation Loop

Experimentation Loop

Experimentation should not be a linear process. Brands that pave their path for long-term growth think differently. They think in loops. We show you how to structure your experiments into a simple three-steps loop.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%
Revenue
Capability Icon A/B Testing
Industry Icon Telecommunication Services
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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%
Revenue
Capability Icon A/B Testing
Industry Icon eCommerce
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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

Continuous Testing Improves Demo Requests For POSist By 52%

52%
Demo Requests

Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

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Introducing Experimentation Loop

Ketan Pande

Ketan Pande

Take a look at the history of technological progress. You can see that advanced technology did not come out of the blue. It evolved with one advancement becoming the foundation…

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Conversion Rate Optimization

VWO Podcast Is Out! Get All Deets Here.

Pratyusha Guha

Pratyusha Guha

Hey there! We are beyond delighted with your unwavering love for our content. Your support has enabled us to reach so many audiences, and we couldn’t have done it without…

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Visitor Behaviour Analysis

How to Boost Mobile App Growth with Behavior Analytics

Piyush Sharma

Piyush Sharma

If you have a mobile app, you already know how important it is to get as many downloads as possible. But what happens after users download your app?  Do they…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

The Personalization Paradox

In this talk, we will discover the enigmatic realm of personalisation as we delve into its intriguing paradox. Despite its perpetual allure, achieving the elusive power to captivate and mesmerise users remains a formidable challenge.

David Mannheim
David Mannheim

Founder and Optimisation Consultant, Made With Intent

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Mastering the Art of Optimization: From Customer Delight to Revenue Growth

In this webinar, Jacob will discover the nuances between experience optimization and revenue optimization supported by contrasting approaches and strategies that drive customer delight and financial growth.

Jacob Elbaum
Jacob Elbaum

Founder , Shivook

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Free Tools

A quick set of tools to kick-start your optimization journey.

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A/B Test Significance Calculator

See if your test data has achieved statistical significance

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AB Testing Duration Calculator Icon

A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Cart Abandonment Calculator

Find out the cart abandonment rate and revenue loss for your online store.

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Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Knowledge Base

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All you Need to Know About Conversion Optimization Get the Guide