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Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

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Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.

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The Advanced Guide To Scaling A Conversion Optimization Program

The Advanced Guide To Scaling A Conversion Optimization Program

We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%
Revenue
Capability Icon A/B Testing
Industry Icon Telecommunication Services
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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This case study details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%
Revenue
Capability Icon A/B Testing
Industry Icon eCommerce
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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

Continuous Testing Improves Demo Requests For POSist By 52%

52%
Demo Requests

Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Usability Testing

Lessons From The Trenches Of UX Research: An Interview With Brooke Baldwin

Shubhi Ahluwalia

Shubhi Ahluwalia

In this exclusive interview with VWO, Brooke Baldwin takes center stage to share her experiences, anecdotes, and learnings. This article is a transcription of the ninth session from VWO’s Masters…

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Customer Engagement

How To Create Heatmaps in Excel [4 steps]

Astha Khandelwal

Astha Khandelwal

Analysts use heatmaps to analyze the magnitude of an event by visual cues. A data visualization technique, heatmaps are utilized to derive quick interpretations of the intensity of the event…

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Cart Abandonment

eCommerce Conversion Rate Benchmarks – Quick Glance At How They Stack Up

Astha Khandelwal

Astha Khandelwal

As the eCommerce sector continues to grow at a steady pace, becoming an integral part of our lives, both personally and professionally, it’s pushing businesses operating in the very space…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

Copywriting: An Underestimated Conversion Influencer

Copywriting is an underestimated conversion influencer. Usually, businesses try to improve conversions by adjusting page elements like buttons, search bars, menus, popups, etc. In this webinar, learn how a good copy can improve conversions with a measurable ROI.

Rishi Rawat
Rishi Rawat

Founder, Frictionless Commerce

Vipul Bansal
Vipul Bansal

Marketing Manager, VWO

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Unlocking Information from Inconclusive A/B Test Results

Inconclusive tests do not need to be thrown away. Deliberating over these test results will uncover information that will reduce the number of inconclusive results. Kenya Davis has previously had lead conversion optimization programs at Lowe's, a Fortune 50 company.

Kenya Davis
Kenya Davis

Sr. Manager, Decision Science, Evolytics

Vipul Bansal
Vipul Bansal

Marketing Manager, VWO

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Free Tools

A quick set of tools to kick-start your optimization journey.

AB Testing Significance Calculator Icon

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Cart Abandonment Calculator

Find out the cart abandonment rate and revenue loss for your online store.

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Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Knowledge Base

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