Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Your Website is Broken
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Small Tests. Big Wins.
In this eBook, we present examples of the world’s 10 leading brands from different domains who attribute their success to experimentation.
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Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys
In this report, we analyze how VWO customers leveraged website surveys in 2019 to gather feedback on their digital properties, uncovering insights on popular trends and visitor preferences to help you make the most of this powerful tool.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Conversion Rate Optimization
How to Really Win at Experimentation (Even When You Don’t) – Approach and Inspirations
Pratyusha Guha
To improve conversions and keep up with the ever-changing customer behavior, enterprises are increasingly embracing the culture of experimentation to take the guesswork out of their decision-making as much as…
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How to Become a Successful VWO Affiliate
Pratyusha Guha
Building passive income is an effective way to add security and stability to your financial life. And of late, affiliate marketing has emerged as one of the most popular means…
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Launching a Free Plan of VWO Testing, a Better Google Optimize
Sparsh Gupta
Google recently announced its decision to sunset Google Optimize and Optimize 360 by Sept 30, 2023. While this news might be disappointing for the numerous users of Google Optimize, the…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
Front-End Development For A/B Testing: How To Get It Right
The right technical support for your A/B testing program requires so much more than just HTML, CSS, and JS. Tune in to listen to Jonny Longden from Journey Further to find out how to get the right development support in place.
Director, Digital Experience, Journey Further
User Research: The Superpower Behind Experimentation Programs
In this talk, Chris will take you through some practical examples of how user research can drive the quantity of ideas, their quality and originality, which in turn leads to a much more successful overall experimentation program.
Chief Experience Officer, Creative CX
Free Tools
A quick set of tools to kick-start your optimization journey.
A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
Get answers to all your questions and learn how to best use VWO
