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Resources

Ebooks & guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Why VWO Emerged As Colart’s First Choice For An Optimization Platform

Understand why Colart chose VWO as its web testing and conversion rate optimization platform to improve user experience for its digital audience.

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A Product Manager's Handbook for Mobile App Optimization

A comprehensive handbook for mobile app optimization through A/B testing and conversion optimization.

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How VWO Plan Boosts Productivity of the CRO Team at e-hoi

In this success story, the team at e-hoi were facing challenges while trying to optimize their website and how VWO Plan, helped them streamline their processes and improve their productivity.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

How a $1B eCommerce Major Lifted Visits-to-Order by 26%

Shopclues is an eCommerce major in India serving 42 million visitors with a global Alexa rank of 431. They are currently valued at more than $1.1 billion. In this short case study, we take you through the conversion optimization process that resulted in a 26% lift in ShopClue's visits-to-order. Whether you are about to embark on an optimization journey or are already doing it, this case study will be invaluable in identifying how to make it work.

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How Hyundai Used Multivariate Testing to Convert 62% More Visitors

Hyundai reached out to Traffic4U, a VWO certified premium partner to increase the conversion rate from its car model pages. Using VWO, Traffic4U identified three changes that could improve brochure downloads (visitor to lead conversion). They adopted multivariate testing to find out if these changes would in fact improve conversion rate.

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How RuneScape Increased Revenue from Website by 10%

RuneScape, the massively popular online game, used VWO to improve user experience on its website. The team at RuneScape followed a structured Conversion Optimization (CRO) process to help visitors complete their game-item purchases with minimum friction.

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How PowToon Optimized Its Pricing Page To Increase Revenue

Powtoon, a cloud-based animation software company based out of London used VWO to run optimization experiments on their pricing page every two weeks. In this particular experiment, they changed one of their plans offered to detect the change in revenue.

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3 Ways Tinkoff Bank Optimized Credit Card Conversions Using VWO

Tinkoff Bank is a major online financial services provider in Russia, which was launched in 2006 by Oleg Tinkov.

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Optimizing Mobile Home Page Increases Conversions for Wedding Shoes Website

Read how Elegant Steps increased its conversions three-fold by optimizing mobile home page.

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How RuneScape Leveled Up Revenue Through Process-Driven CRO

This case study illustrates how a structured approach to Conversion Optimization (CRO) and A/B Testing helped RuneScape increase revenue on its website.

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How ZALORA’s Product Page Optimization Grew Checkouts By 12.3%

Zalora cashed in on their eCommerce traffic by optimizing their product page with a simple tweak. Learn all that went behind the scenes in this case study.

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Case Studies

Why VWO Emerged As Colart’s First Choice For An Optimization Platform

Smriti Chopra

We spoke with Patxi Gadanon, who works as a Senior Web Manager for one of the leading fine arts brands in the world, called Colart. In his role, Gadanon ensures…

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Uncategorized

How New Year Resolutions Can Help You Optimize Your Life

Ankur Sharma

We’re all aware that our time on this planet is limited. It’s an undeniable, yet liberating fact about human life. This is one of the reasons that as humans, we…

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A/B Testing Ideas

The Art of Being Stupid - Why Testing Matters More Than Everything Else

Tyler Hakes

Note: This is a guest article written by Tyler Hakes, the strategy director at Optimist, a full-service content marketing agency. He’s spent nearly 10 years helping agencies, startups, and corporate…

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Webinars

Get answers to all your questions and learn how to best use VWO

VWO Webinar Series | How To Scale Your Testing Program

Accelerate your growth by moving from simple A/B testing to building an advanced testing program. This session will help you learn how to build advanced A/B tests.

Vivek Vilatia

Sr. Product Manager, VWO

Anshul Gurbaxani

Associate Product Manager, VWO

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How To Build A Winning Conversion Optimization Strategy

In this webinar, you will learn about how to craft a CRO strategy that makes use of both technical best practices and data-driven marketing.

Srikant Kotapalli

Head of Product, VWO

Missy McCabe

Growth Marketer, Ladder.io

WATCH WEBINAR

Free Tools

A quick set of tools to kick-start your optimization journey

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Ideafox

A free search engine for A/B, Split and Multivariate testing case studies

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Knowledge Base

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