Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

In this report, we analyze how VWO customers leveraged website surveys in 2019 to gather feedback on their digital properties, uncovering insights on popular trends and visitor preferences to help you make the most of this powerful tool.

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Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.

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The Advanced Guide To Scaling A Conversion Optimization Program

We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%

Revenue

A/B Testing

Telecommunication Services

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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%

Revenue

A/B Testing

eCommerce

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

52%

Demo Requests

SaaS

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Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Cart Abandonment

Top 4 Methods for Finding Test Ideas for Your eCommerce Store

Daniel Escobar

Are you looking to continuously improve your eCommerce store? If so, you’ve probably wondered whether changes you want to make to your store will help, hurt, or make any difference…

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Conversion Rate Optimization

How to Use Visuals to Increase eCommerce Conversions

Masooma Memon

You probably already know the human brain is far more quick to grab a visual (picture- or video-based) message than reading through a text-based one. But have you considered the…

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Conversion Rate Optimization

8 Tips for Optimizing Your eCommerce Homepage for Success

Leigh-Anne Truitt

In 2020, the pandemic forced consumers to shift from making offline purchases to making online purchases. As consumers continue to avoid making in-store purchases, the eCommerce market will see additional…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

PPC Conversions: How to Improve ROI by Focusing on Customer Intent

In this session, Jeff Loquist, Director of Optimization at SiteTuners, will talk about how focusing on customer intent, and even disqualifying some users can maximize your ROI.

Jeff Loquist

Director of Optimization, SiteTuners