Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

The State of Web Push Notifications 2017-2018

A data-intensive report on how websites are using Push Notifications, and how marketers can optimize their notification strategy.

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Reduce Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.

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The Advanced Guide To Scaling A Conversion Optimization Program

We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%

Revenue

A/B Testing

Telecommunication Services

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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This case study details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%

Revenue

A/B Testing

eCommerce

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

52%

Demo Requests

SaaS

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Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Conversion Rate Optimization

Email Marketing 101: Optimizing For Higher Conversions

Nelly M.

Exceptionally popular among digital marketers, email marketing is an age-old strategy that still effectively helps businesses convert their prospects as well as engage with their customers. If used methodically, it…

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Conversion Rate Optimization

Important Ecommerce Metrics To Track For Increased Conversion Rates

Shanaz Khan Khongthaw

It’s important to understand that metrics simply show symptoms, and different symptoms become visible through different metrics. Tracking these metrics can help you uncover different behavioral trends on your website.…

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Conversion Rate Optimization

Less is More: Why Providing Your Customers with Fewer Options Will Increase Your eCommerce Sales

Mary Blackiston

You know the drill: You arrive home after a long workday, curl up onto your couch, and turn on Netflix to find a movie or show to lose yourself in.…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

Beyond Statistical Significance: Determining Impact Of Experimentation On Customer Lifetime Value (LTV)

Join Ruben Ugarte, founder of Practico Analytics, the brains behind the widely acclaimed newsletter Weekly Growth Needle as he helps determine the impact of experimentation on Customer Lifetime Value. Exactly how does an experimentation team highlight topline/bottomline impact and look beyond statistical significance?

Ruben Ugarte

Principal, Practico Analytics

Bhavya Sahni

Partner Marketer, VWO

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How HobbyKing Achieved a 33% Conversion Rate On Their Cart Abandonment Campaigns

An exclusive interview with Toby Osmond, CEO at HobbyKing, an international developer and distributor of hobby goods & accessories. Register to learn from a real-world successful execution of cart abandonment campaign using VWO Engage that led to an increase in conversion rate by over 33%.