Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Different Screen. Different Behavior. eCommerce
Ten real eCommerce scenarios that break down exactly how mobile and desktop shoppers behave differently.
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A Product Manager’s Guide to Feature Flags
Feature flags give PMs control over who sees a feature, when it goes live, and what happens when something breaks. This ebook covers how to use them as a system, not just a release tool.
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Experimentation Maturity Benchmark Report 2025-26
See how 108 high-growth organizations benchmark their experimentation programs across 4 pillars and 21 industries. Find your growth path. Download free.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
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A/B Testing
7 Best A/B Testing Tools for eCommerce Businesses in 2026
Pratyusha Guha
The software market eCommerce A/B testing is expected to reach $12.5 billion by 2032, growing at a 16.2% CAGR. This is clear evidence that experimentation is now a core part…
Learn moreCommerce
Introducing Commerce: One Platform for Search, Recommendations, and Merchandising
Pritika Ramani
Search, recommendations, and merchandising have always been treated as separate problems. That assumption is costing teams more than they realize. Most eCommerce teams don't have a discovery problem. They have…
Learn moreFeature Experimentation
8 Feature Flag Best Practices for Product and Engineering Teams
Ketan Pande
The gap between using flags and using them well is bigger than most teams realize. Used well, flags give you control over who sees what and when, the ability to roll back in seconds, and a system for testing decisions before committing to them. The practices cover the full flag lifecycle, which is from creation to cleanup.
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
Beyond the Win: Running an Ethical Experimentation Program
What makes a test ethical, and what do you do when you are asked to run one that is not? Victoria Bakos, CRO specialist at Miso Agency, shares practical principles, real examples, and a framework for saying no when it counts.
Founder, Miso
Shall We Stop Optimizing for Humans, Yet?
AI speeds up optimization, but it can't tell you which human problem is worth solving. Join Kaat Declerck on June 17 to learn how research turns AI into a real force multiplier.
Co-founder, HumanEyes
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