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Resources

Ebooks & guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Reduce Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.

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The Advanced Guide To Scaling A Conversion Optimization Program

We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.

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The Complete Guide To A/B Testing

New to A/B testing? Want to understand how marketers worldwide are drastically increasing their conversions, sales, and revenue through a data-driven approach of experimentation and testing? Then this quick guide is just the thing for you.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

How a $1B eCommerce Major Lifted Visits-to-Order by 26%

Shopclues is an eCommerce major in India serving 42 million visitors with a global Alexa rank of 431. They are currently valued at more than $1.1 billion. In this short case study, we take you through the conversion optimization process that resulted in a 26% lift in ShopClue's visits-to-order. Whether you are about to embark on an optimization journey or are already doing it, this case study will be invaluable in identifying how to make it work.

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How Hyundai Used Multivariate Testing to Convert 62% More Visitors

Hyundai reached out to Traffic4U, a VWO certified premium partner to increase the conversion rate from its car model pages. Using VWO, Traffic4U identified three changes that could improve brochure downloads (visitor to lead conversion). They adopted multivariate testing to find out if these changes would in fact improve conversion rate.

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How RuneScape Increased Revenue from Website by 10%

RuneScape, the massively popular online game, used VWO to improve user experience on its website. The team at RuneScape followed a structured Conversion Optimization (CRO) process to help visitors complete their game-item purchases with minimum friction.

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How PowToon Optimized Its Pricing Page To Increase Revenue

Powtoon, a cloud-based animation software company based out of London used VWO to run optimization experiments on their pricing page every two weeks. In this particular experiment, they changed one of their plans offered to detect the change in revenue.

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3 Ways Tinkoff Bank Optimized Credit Card Conversions Using VWO

Tinkoff Bank is a major online financial services provider in Russia, which was launched in 2006 by Oleg Tinkov.

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Optimizing Mobile Home Page Increases Conversions for Wedding Shoes Website

Read how Elegant Steps increased its conversions three-fold by optimizing mobile home page.

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How RuneScape Leveled Up Revenue Through Process-Driven CRO

This case study illustrates how a structured approach to Conversion Optimization (CRO) and A/B Testing helped RuneScape increase revenue on its website.

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How ZALORA’s Product Page Optimization Grew Checkouts By 12.3%

Zalora cashed in on their eCommerce traffic by optimizing their product page with a simple tweak. Learn all that went behind the scenes in this case study.

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Uncategorized

4 Leading Techniques to Design Personalized Apps

Dave Kearney

Given the level of competition in the iOS and Android app stores, creating a unique and personalized experience for each individual user is becoming a meaningful differentiator for app creators.…

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A/B Testing

5 Advanced Email A/B Testing Best Practices

Sujan Patel

Learn how you can maximize the performance of your email marketing campaigns by adopting these 5 top A/B Testing best practices.

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Uncategorized

[eCommerce Customer Segmentation] Bracketed Segmentation: Peeling Away The Layers

Bhavya Sahni

An eCommerce marketing leader’s outlook toward analyzing visitor behavior is akin to a chef working with an abundance of onions (a cohort of customers - "women shoppers”), and each onion…

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Webinars

Get answers to all your questions and learn how to best use VWO

Listen to Your Customers Across their Journey Using Website Surveys

Learn some creative ways to gather customers feedback using website surveys.

Ashwin Gupta

Growth, VWO

Marc Sandifer

Product Manager, Contorion

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How To Compete Against The Big Fish

Don't just act as order receivers. Guide your website visitors to the aha moment they are looking for by understanding their needs and removing any friction from their path to conversion.

Mogens Møller

CEO & Co-founder, Sleeknote

Vipul Bansal

Co-Marketing Manager, VWO

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Free Tools

A quick set of tools to kick-start your optimization journey

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Knowledge Base

Get answers to all your questions and learn how to best use VWO

Ubisoft Used A/B Testing to Increase Conversions by 12%

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