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Ebooks & Guides
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27 UX Principles
Unlock 27 powerful UX strategies used by industry leaders to captivate visitors, build trust, and drive conversions. Start transforming your website with these proven insights.
Learn moreThe Leaky Funnel Conundrum
This power-packed guide, co-created with Hype Digital, reveals strategies to map user paths, optimize touchpoints, and stop customers from leaving your website. Plug the leaks today!
Learn moreExperimentation Program Maturity Report 2024
VWO & Speero by CXL joined forces to analyze data from 200+ testing programs, unveiling 18 pivotal insights to enhance the effectiveness of your CRO strategies. Get a download of all ideas in this detailed report.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
A/B Testing
Relying on User Insights, Not Opinions, Drives Conversion Success
Pratyusha Guha
What’s truly exciting about reading CRO experts’ opinions is the diversity of perspectives they bring. While there’s room for disagreements or conflicting views, the shared belief in CRO’s effectiveness remains…
Learn moreConversion Rate Optimization
13 Best Digital Analytics Tools and Softwares for 2024
Niti Sharma
Data is the new gold—but only if you know how to mine it. Businesses generate an astounding 402.74 million terabytes of data daily, yet only a tiny percentage effectively leverage…
Learn moreCustomer Satisfaction
9 Best Exit Intent Pop-Up Tools
Ketan Pande
Stop losing 15% of potential customers! Research shows that visitor intent to exit is not always final. 10-15% of visitors can be persuaded to stay if a relevant exit-intent pop-up…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
The Intersection Between A/B Testing and Incrementality
Struggling to measure the real impact of your campaigns? Join Brian Binder from Tinuiti as he breaks down how A/B testing and incrementality testing can work together to give you clearer insights and better results. You’ll walk away with easy-to-apply tips on optimizing your marketing and driving true growth—no more guesswork!
Senior Director, TV, Audio & Display Innovation, Tinuiti
Supercharge Your HubSpot CRM: Unlocking Advanced CRO Capabilities with VWO Integration
Curious how VWO’s integration can supercharge your HubSpot CRM? Join this webinar to see how A/B testing, smart segmentation, and session insights can level up your CRO strategy. Plus, get answers to all your technical questions in a live Q&A!
Product Marketing Manager, VWO
Free Tools
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A/B Test Significance Calculator
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Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
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