Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys
In this report, we analyze how VWO customers leveraged website surveys in 2019 to gather feedback on their digital properties, uncovering insights on popular trends and visitor preferences to help you make the most of this powerful tool.
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Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers
This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.
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The Advanced Guide To Scaling A Conversion Optimization Program
We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Conversion Rate Optimization
8 Tips for Optimizing Your eCommerce Homepage for Success
Leigh-Anne Truitt
In 2020, the pandemic forced consumers to shift from making offline purchases to making online purchases. As consumers continue to avoid making in-store purchases, the eCommerce market will see additional…
Learn moreLetters From the Founder
Predict A/B test results using ancient Indian astrology
Paras Chopra
Wouldn’t it be wonderful if there was a way to instantly know which version is going to win without waiting weeks or months for the data to arrive?
Learn moreConversion Rate Optimization
4 Ways Virtual Reality Can Optimize eCommerce Business Conversions
Sam O'Brien
When someone mentions “virtual reality”, the first thing that comes to mind is gaming conventions and people furiously swinging a joystick in the air wearing space goggles. But, virtual reality…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
PPC Conversions: How to Improve ROI by Focusing on Customer Intent
In this session, Jeff Loquist, Director of Optimization at SiteTuners, will talk about how focusing on customer intent, and even disqualifying some users can maximize your ROI.
Director of Optimization, SiteTuners
Paid Marketing Manager, VWO
Two Frameworks You Can Use to Improve the Hypotheses of Your Tests
Senior CX Strategist, Speero
Marketing Manager, VWO
Free Tools
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A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
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