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Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Small Tests. Big Wins.

Small Tests. Big Wins.

In this eBook, we present examples of the world’s 10 leading brands from different domains who attribute their success to experimentation.

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Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

In this report, we analyze how VWO customers leveraged website surveys in 2019 to gather feedback on their digital properties, uncovering insights on popular trends and visitor preferences to help you make the most of this powerful tool.

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Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%
Revenue
Capability Icon A/B Testing
Industry Icon Telecommunication Services
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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%
Revenue
Capability Icon A/B Testing
Industry Icon eCommerce
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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

Continuous Testing Improves Demo Requests For POSist By 52%

52%
Demo Requests

Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

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Prioritizing Data Privacy In Your Experimentation Program

Niti Sharma

Niti Sharma

VWO’s privacy-first approach: what it entails, why it is essential, and how it benefits our customers. What does privacy mean for an Experimentation Platform? As data powers experiments, upholding the…

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Conversion Rate Optimization

Why you should test your SEO ideas before you ship them

Nida Zehra

Nida Zehra

Your conversion rate optimization (CRO) strategy fundamentally runs on two wheels—Search engine optimization (SEO) and A/B testing. When you optimize your landing pages consistently to improve user experience by engaging…

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Conversion Rate Optimization

How VWO Creates a Friction-Free Visitor Experience When Running Experiments on a Single Page Application (SPA)

Niti Sharma

Niti Sharma

A deep dive into how VWO’s native support to dynamic websites makes experimentation easy for you as you build seamless experiences for your visitors. Many websites are built as Single…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

How To Use Hicks Law For CRO Success

Cognitive bias plays a vital role in the paradox of choice that can increase or decrease your conversion rate. Simplicity can often be complex due to limiting options to appeal to audience segments. Learning the scientific principles of choice is imperative for increasing transactions and retaining customers long-term.

Darrell Williams
Darrell Williams

Founder, Growth Hack Guides

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Capturing and Actioning the Voice of Customer

Ali Good, Head of Strategy and Marketing at Quizzizz Inc. is a global product marketing leader. She was in the Top 100 Product Marketing Influencers of 2021 and has a passion for sharing her knowledge. 

Ali Good
Ali Good

Global Head of Strategy and Product Marketing, Quizzizz Inc.

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Free Tools

A quick set of tools to kick-start your optimization journey.

AB Testing Significance Calculator Icon

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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AB Testing Duration Calculator Icon

A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Cart Abandonment Calculator

Find out the cart abandonment rate and revenue loss for your online store.

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Landing Page Analyzer Icon

Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Knowledge Base

Get answers to all your questions and learn how to best use VWO

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All you Need to Know About Conversion Optimization Get the Guide