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Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
27 UX Principles
Unlock 27 powerful UX strategies used by industry leaders to captivate visitors, build trust, and drive conversions. Start transforming your website with these proven insights.
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The Leaky Funnel Conundrum
This power-packed guide, co-created with Hype Digital, reveals strategies to map user paths, optimize touchpoints, and stop customers from leaving your website. Plug the leaks today!
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Experimentation Program Maturity Report 2024
VWO & Speero by CXL joined forces to analyze data from 200+ testing programs, unveiling 18 pivotal insights to enhance the effectiveness of your CRO strategies. Get a download of all ideas in this detailed report.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
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Customer Experience
Usability Testing Statistics and User Experience Insights to Transform Your Design
Pratyusha Guha
You’ve added animations, lots of images, engaging carousels, and even personalization to your website. With all these elements, you must be expecting your website conversions to soar. But before you…
Learn moreVisitor Behavior Analytics
Leveraging Session Recordings: A Game-Changer for Conversion Rate Optimization
Pratyusha Guha
I know this might spark debate, but observations can often be more revealing than direct feedback in user research. If your questions are too complex or if visitors are pressed…
Learn moreConversion Rate Optimization
Balancing UX and CRO Necessary for Product Improvement & Impactful Results
Pratyusha Guha
While more businesses are embracing CRO, many are still unsure where to begin or what questions to ask. At VWO, we’re here to share insights from leading experts that inspire…
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Get better at understanding your customer journey and design amazing online experiences.
Use CRO Like the Pros: Surprising Ways to Nail Your CX
Join growth leaders Michael Stineman and Thomas Benton as they reveal strategic ways to maximize your CRO efforts, drive better CX, and scale your growth program. Learn practical insights and receive a free CRO Maturity Assessment for 2025 planning.
EVP, Growth, Modus
Associate Director, Marketing Analytics, Modus
Heatmaps: Visualizing User Engagement for Maximum Conversions
Join Evelina Jörhov, Head of CRO & Analytics at Transact, as she shares how to optimize your website’s user experience using heatmaps and scroll maps. Through real-world case studies, you’ll gain actionable strategies to boost engagement and conversions.
Head of CRO & Analytics, TRANSACT Sweden
Free Tools
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A/B Test Significance Calculator
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Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Knowledge Base
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