Resources

Ebooks & guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Best A/B Testing Software 2018 by G2 Crowd | VWO

This grid report contains an in-depth comparison of the leading A/B testing solutions based on product features, quality of support, and more, as reported by thousands of independent users on G2 Crowd’s review platform.

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Why VWO Emerged As Colart’s First Choice For An Optimization Platform

Understand why Colart chose VWO as its web testing and conversion rate optimization platform to improve user experience for its digital audience.

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A Product Manager's Handbook for Mobile App Optimization

A comprehensive handbook for mobile app optimization through A/B testing and conversion optimization.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

How a $1B eCommerce Major Lifted Visits-to-Order by 26%

Shopclues is an eCommerce major in India serving 42 million visitors with a global Alexa rank of 431. They are currently valued at more than $1.1 billion. In this short case study, we take you through the conversion optimization process that resulted in a 26% lift in ShopClue's visits-to-order. Whether you are about to embark on an optimization journey or are already doing it, this case study will be invaluable in identifying how to make it work.

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How Hyundai Used Multivariate Testing to Convert 62% More Visitors

Hyundai reached out to Traffic4U, a VWO certified premium partner to increase the conversion rate from its car model pages. Using VWO, Traffic4U identified three changes that could improve brochure downloads (visitor to lead conversion). They adopted multivariate testing to find out if these changes would in fact improve conversion rate.

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How RuneScape Increased Revenue from Website by 10%

RuneScape, the massively popular online game, used VWO to improve user experience on its website. The team at RuneScape followed a structured Conversion Optimization (CRO) process to help visitors complete their game-item purchases with minimum friction.

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How PowToon Optimized Its Pricing Page To Increase Revenue

Powtoon, a cloud-based animation software company based out of London used VWO to run optimization experiments on their pricing page every two weeks. In this particular experiment, they changed one of their plans offered to detect the change in revenue.

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3 Ways Tinkoff Bank Optimized Credit Card Conversions Using VWO

Tinkoff Bank is a major online financial services provider in Russia, which was launched in 2006 by Oleg Tinkov.

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Conversion Optimization

VWO Partners With HubSpot To Create An 8-Week CRO Planner

Ankur Sharma

It’s 2018, and CRO isn’t just a buzzword anymore! Over the past decade, savvy businesses have been growing by not only investing in traffic acquisition strategies, but also ensuring that…

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A/B Split Testing

6 Easy Ways To Learn A/B Testing (Number 6 Is Our Favorite)

Michael Folling

Note: This is a guest article written by Michael Folling, the CEO at Limitless Designs. Any and all opinions expressed in the post are Michael's. Have you always wanted to introduce A/B…

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Conversion Optimization

Conversion Rate vs. Click-Through Rate: What’s The Difference?

Malaika Nicholas

Note: This is a guest article written by Malaika Nicholas, the content marketing strategist at Ladder. Any and all opinions expressed in the post are Malaika’s. What Is Click-Through Rate?…

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Webinars

Get answers to all your questions and learn how to best use VWO

How To Optimize For Mobile Conversions In 2018

In 2018, it has become essential to optimize for mobile conversions. So, this session will help you with the resources and tools which you would need to kickstart your strategy.