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Resources

Ebooks & guides

Get comprehensive insights about testing, optimization, UX, design, and more.

The Complete Guide To A/B Testing

New to A/B testing? Want to understand how marketers worldwide are drastically increasing their conversions, sales, and revenue through a data-driven approach of experimentation and testing? Then this quick guide is just the thing for you.

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The Complete DIY Guide To Improving Conversions in 60 Days

A DIY guide built by VWO & Hubspot, which will help you learn and implement process-oriented CRO for your business in a matter of just 60 days.

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Why VWO Emerged As Colart’s First Choice For An Optimization Platform

Understand why Colart chose VWO as its web testing and conversion rate optimization platform to improve user experience for its digital audience.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

How a $1B eCommerce Major Lifted Visits-to-Order by 26%

Shopclues is an eCommerce major in India serving 42 million visitors with a global Alexa rank of 431. They are currently valued at more than $1.1 billion. In this short case study, we take you through the conversion optimization process that resulted in a 26% lift in ShopClue's visits-to-order. Whether you are about to embark on an optimization journey or are already doing it, this case study will be invaluable in identifying how to make it work.

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How Hyundai Used Multivariate Testing to Convert 62% More Visitors

Hyundai reached out to Traffic4U, a VWO certified premium partner to increase the conversion rate from its car model pages. Using VWO, Traffic4U identified three changes that could improve brochure downloads (visitor to lead conversion). They adopted multivariate testing to find out if these changes would in fact improve conversion rate.

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How RuneScape Increased Revenue from Website by 10%

RuneScape, the massively popular online game, used VWO to improve user experience on its website. The team at RuneScape followed a structured Conversion Optimization (CRO) process to help visitors complete their game-item purchases with minimum friction.

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How PowToon Optimized Its Pricing Page To Increase Revenue

Powtoon, a cloud-based animation software company based out of London used VWO to run optimization experiments on their pricing page every two weeks. In this particular experiment, they changed one of their plans offered to detect the change in revenue.

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3 Ways Tinkoff Bank Optimized Credit Card Conversions Using VWO

Tinkoff Bank is a major online financial services provider in Russia, which was launched in 2006 by Oleg Tinkov.

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Optimizing Mobile Home Page Increases Conversions for Wedding Shoes Website

Read how Elegant Steps increased its conversions three-fold by optimizing mobile home page.

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How RuneScape Leveled Up Revenue Through Process-Driven CRO

This case study illustrates how a structured approach to Conversion Optimization (CRO) and A/B Testing helped RuneScape increase revenue on its website.

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How ZALORA’s Product Page Optimization Grew Checkouts By 12.3%

Zalora cashed in on their eCommerce traffic by optimizing their product page with a simple tweak. Learn all that went behind the scenes in this case study.

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Heatmaps

Heatmap Analysis: Top 5 Pages To Focus Your Attention On!

Astha Khandelwal

Understanding how heatmaps, as a qualitative research tool, can help marketers map the performance of their website in an effective and efficient manner.

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A/B Testing Ideas

[Infographic] Turn Your E-commerce Store Into A Conversion Magnet

Shanaz Khan Khongthaw

A comprehensive list of A/B testing ideas to guide you while optimizing your landing pages. It covers all elements of your landing page and will help you turn your e-commerce store into a CONVERSION magnet.

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A/B Split Testing

Insights From eCommerce CRO Apex Predators: Booking.com

Bhavya Sahni

(The following article derives source from Harvard Business Review’s case study about Booking.com’s hallowed experimentation culture.) 1,000 concurrent experiments. Tests that can be deployed across 75 countries and 43 languages…

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Webinars

Get answers to all your questions and learn how to best use VWO

How To Save Time When Analyzing Visitor Behavior

This webinar will help you can gather crisper insights with your visitor research.

Utkarsh Rai

Product Marketer, VWO

Ashwin Gupta

Growth, VWO

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Putting Customers First: How To Build Data-Driven Strategies To Ensure Customer Loyalty

When opinions take a backseat and data takes control, you can be sure of incremental revenue by building data-informed digital experiences that your customers will love. In this webinar, learn how to develop an evidence-based approach instead of an opinion-based approach.

Michael Laps

Cofounder and Strategy Director, Yoghurt Digital

Vipul Bansal

Co-Marketing Manager, VWO

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Free Tools

A quick set of tools to kick-start your optimization journey

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Ideafox

A free search engine for A/B, Split and Multivariate testing case studies

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Knowledge Base

Get answers to all your questions and learn how to best use VWO

Ubisoft Used A/B Testing to Increase Conversions by 12%

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