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Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Adapt or Perish

Adapt or Perish

This eBook provides strategies to optimize your conversion funnel, featuring real case studies, over 700 professional insights, and a practical growth framework in collaboration with Product Hackers to enhance your experimentation journey.

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Leveraging GA4 for Deeper Insights and Optimisation

Leveraging GA4 for Deeper Insights and Optimisation

As a new analytics phase looms, the question is: are you prepared to face the challenge? Leveraging GA4 for advanced optimisation and A/B testing may seem complex, but with a thoughtful approach, you can piece together the puzzle's moving components.

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Reducing Cart Abandonment

Reducing Cart Abandonment

Do you know why optimizing carts can cure umpteen business vows? Because they serve as the singular source of revenue where all assumptions, strategies, and promotions collide to test the sentiment of the user. This ebook shows how.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%
Revenue
Capability Icon A/B Testing
Industry Icon Telecommunication Services
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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%
Revenue
Capability Icon A/B Testing
Industry Icon eCommerce
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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

Continuous Testing Improves Demo Requests For POSist By 52%

52%
Demo Requests

Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Affiliate Marketing

6 Proven Strategies to Promote Your Affiliate Content And Link Effectively

Pratyusha Guha

Pratyusha Guha

Awesome, you've joined our VWO Affiliate Program!  But you know what? The real work begins now! Promoting your content and affiliate link. With tons of content on the internet these…

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Customer Engagement

Mastering Brand Engagement: Strategies and Real-Life Examples

Pratyusha Guha

Pratyusha Guha

When companies are crafting their brand engagement strategies, they have a choice to make. They can either build their strategies around their goals and vision to attract customers, or they…

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Visitor Behaviour Analysis

Exploring Generative AI-based Surveys: The Future of Feedback

Ketan Pande

Ketan Pande

In the bustling office of a rapidly expanding tech company, Kim is a product manager with many responsibilities piled on her desk. Her day is filled with tasks like product…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

Maximizing Your Charity's Impact with A/B Testing

In this webinar, you'll discover how A/B testing can amplify your charity's fundraising potential, coupled with a resonant, impact-driven strategic plan to kickstart your CRO journey as a non-profit.

Matthew Hussey
Matthew Hussey

Lead Strategist, Generosity X

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First 30 Days of Your CRO Program

The initial 30 days of your experimentation program serve as a litmus test for the vision and purpose behind your project. Learn how to kickstart and navigate this journey successfully.

Joe Johnston
Joe Johnston

Head of Conversion, Launch

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Free Tools

A quick set of tools to kick-start your optimization journey.

AB Testing Significance Calculator Icon

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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AB Testing Duration Calculator Icon

A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Cart Abandonment Calculator

Find out the cart abandonment rate and revenue loss for your online store.

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Landing Page Analyzer Icon

Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Knowledge Base

Get answers to all your questions and learn how to best use VWO

Deliver great experiences. Grow faster, starting today.

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