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Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

The Leaky Funnel Conundrum

The Leaky Funnel Conundrum

This power-packed guide, co-created with Hype Digital, reveals strategies to map user paths, optimize touchpoints, and stop customers from leaving your website. Plug the leaks today!

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Experimentation Program Maturity Report 2024

Experimentation Program Maturity Report 2024

VWO & Speero by CXL joined forces to analyze data from 200+ testing programs, unveiling 18 pivotal insights to enhance the effectiveness of your CRO strategies. Get a download of all ideas in this detailed report.

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Step-by-Step Guide for Improving Website Navigation Using Behavior Analysis

Step-by-Step Guide for Improving Website Navigation Using Behavior Analysis

Discover expert strategies infused with behavior analysis insights and bid adieu to user frustration by navigating them through a smooth, engaging journey on your business platform.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%
Revenue
Capability Icon A/B Testing
Industry Icon Telecommunication Services
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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%
Revenue
Capability Icon A/B Testing
Industry Icon eCommerce
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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

Continuous Testing Improves Demo Requests For POSist By 52%

52%
Demo Requests

Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Visitor Behavior Analytics

Visitor Behavior Analysis – 6 Must-Watch Webinars to Improve Website Experience

Ashley Bhalerao

Ashley Bhalerao

Digital NRG, a marketing agency based in the UK, discovered that one of its clients was facing poor engagement and low conversions on their landing page.  Now, there are a…

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Conversion Rate Optimization

Risks of Rushed Tests and Relying on Limited Data – Insights from Jared Brown

Pratyusha Guha

Pratyusha Guha

Welcome to the third edition of our "CRO Perspectives: Conversations with Industry Experts" VWO blog series. In this series, we invite some of the brightest minds in conversion rate optimization…

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Visitor Behavior Analytics

Quantitative vs. Qualitative Visitor Research: Discover How They Collaborate, Not Compete

Pratyusha Guha

Pratyusha Guha

Nature vs nurture. Do you know what this age-old debate is all about? Intellectuals are divided on whether human personalities are predominantly influenced by genetics (nature) or by external factors…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

Cut Through the Noise to Drive More Conversions

Join Steve from Develo for an in-depth exploration of the HiPPO effect and its impact on CRO initiatives. Learn practical tips for launching your testing program, prioritizing tests effectively, and navigating stakeholder dynamics. Gain valuable insights from Develo's experiences in driving conversion rate optimization for a prominent fashion retailer.

Steven Waller
Steven Waller

Marketing Director, Develo

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Navigation Optimization: The Overlooked Path to Higher Conversions

Join Jyoti Malik of Blue Bagels for a webinar on fixing poor navigation that silently sabotages your conversion rates. Learn to create a seamless, intuitive navigation experience to boost user satisfaction and conversions.

Jyoti Malik
Jyoti Malik

Founder, Blue Bagels

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Free Tools

A quick set of tools to kick-start your optimization journey.

AB Testing Significance Calculator Icon

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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AB Testing Duration Calculator Icon

A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Shopping Cart Icon

Cart Abandonment Calculator

Find out the cart abandonment rate and revenue loss for your online store.

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Landing Page Analyzer Icon

Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Knowledge Base

Get answers to all your questions and learn how to best use VWO

Deliver great experiences. Grow faster, starting today.

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