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Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Your Website is Broken

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Small Tests. Big Wins.

Small Tests. Big Wins.

In this eBook, we present examples of the world’s 10 leading brands from different domains who attribute their success to experimentation.

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Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

In this report, we analyze how VWO customers leveraged website surveys in 2019 to gather feedback on their digital properties, uncovering insights on popular trends and visitor preferences to help you make the most of this powerful tool.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%
Revenue
Capability Icon A/B Testing
Industry Icon Telecommunication Services
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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%
Revenue
Capability Icon A/B Testing
Industry Icon eCommerce
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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

Continuous Testing Improves Demo Requests For POSist By 52%

52%
Demo Requests

Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

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How to Measure Personalization Success: The Key Metrics

Ketan Pande

Ketan Pande

Imagine yourself as a bike racer, working hard to win the next competition. You change your diet to increase protein content and reduce carbohydrates. Then, you buy clothes suitable for…

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Conversion Rate Optimization

A/B Testing in Reel Life

Siddhartha Kathpalia

Siddhartha Kathpalia

Time flows linearly; at least as far as we know and can comprehend with today’s knowledge and technology.  But what if we could choose to make time not flow linearly?…

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Conversion Rate Optimization

Conversion Rate Optimization – The Plug to a Leaky Bucket

Ketan Pande

Ketan Pande

As a business owner in the digital age, it's almost impossible to not hear terms like cart abandonment, bounce rate, and churn rate. They are inevitable events of any business,…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

From $0 to $200MM in 2 Years: How a Fast-Growing D2C Brand Used CRO to Scale the Business

In this webinar, Lucas will talk about how CRO skills can help a company grow by applying typical processes and analysis to different business contexts in a growth environment. We'll connect CRO with other company objectives in different ways: quali-quanti analysis importance for hiring new tools, the hypothesis test cycle and its importance to project management, A/B test as part of strategic initiatives vs isolated tests, and the maturation of the area as your company grows.

Lucas Kenji
Lucas Kenji

Experimentation & CRO Manager, Shapermint

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4 Unusual Conversion Copywriting Approaches

In this session, Eden will walk you through 4 unusual copywriting approaches you can try right now to improve conversions across websites, landing pages, pop-ups, and more.

Eden Bidani
Eden Bidani

Founder and Head of Copy, Green Light Copy

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Free Tools

A quick set of tools to kick-start your optimization journey.

AB Testing Significance Calculator Icon

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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AB Testing Duration Calculator Icon

A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Cart Abandonment Calculator

Find out the cart abandonment rate and revenue loss for your online store.

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Landing Page Analyzer Icon

Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Knowledge Base

Get answers to all your questions and learn how to best use VWO

Deliver great experiences. Grow faster, starting today.

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All you Need to Know About Conversion Optimization Get the Guide