Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Small Tests. Big Wins.

Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

In this report, we analyze how VWO customers leveraged website surveys in 2019 to gather feedback on their digital properties, uncovering insights on popular trends and visitor preferences to help you make the most of this powerful tool.

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Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%

Revenue

A/B Testing

Telecommunication Services

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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%

Revenue

A/B Testing

eCommerce

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

52%

Demo Requests

SaaS

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Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Conversion Rate Optimization

Bayesian A/B Testing: A Powerful Reasoning Model

Nida Zehra

A/B testing goes hand-in-hand with every marketer's CRO strategy. Being a marketer or a CRO practitioner, you can’t underrate the value of embracing a culture of experimentation in your organization.…

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Conversion Rate Optimization

How to Apply Design Thinking to CRO

Marc Wabnitz

The search for better conversion is often attributed to the marketing approach. However, it is just as much an issue linked to user experience (UX). Indeed, if the good practices…

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Conversion Rate Optimization

Web Push Notifications: Build Targeted Campaigns

Nida Zehra

Do bland, uninteresting, and spam-like push messages nag your users, resulting in poor click-throughs? Well, let’s accept the fact that generic messages are spammy as they don't mean anything to…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

Looking to Massively Improve Conversions in 2022? Two Words — Product Pages

In this webinar, Rishi Rawat answers fundamental questions about creating an eCommerce marketing strategy. He will share case studies & examples from his 13+ years of experience of helping businesses discover conversion opportunities.

Rishi Rawat

Founder, Frictionless Commerce

Shubhankar Gupta

Product Marketer, VWO

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Feature Flagging Your Way to Product Success

In this webinar, Puneet Kaura, Associate Director of Product Management, talks about the process of building products with Feature Flagging, tips about implementing a feature flagging framework to scale great experiences for your audience.