Resources
Ebooks & guides
Get comprehensive insights about testing, optimization, UX, design, and more.
-1.jpg)
Best A/B Testing Software 2018 by G2 Crowd | VWO
This grid report contains an in-depth comparison of the leading A/B testing solutions based on product features, quality of support, and more, as reported by thousands of independent users on G2 Crowd’s review platform.
Learn more.png)
Why VWO Emerged As Colart’s First Choice For An Optimization Platform
Understand why Colart chose VWO as its web testing and conversion rate optimization platform to improve user experience for its digital audience.
Learn more
A Product Manager's Handbook for Mobile App Optimization
A comprehensive handbook for mobile app optimization through A/B testing and conversion optimization.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
How a $1B eCommerce Major Lifted Visits-to-Order by 26%
Shopclues is an eCommerce major in India serving 42 million visitors with a global Alexa rank of 431. They are currently valued at more than $1.1 billion. In this short case study, we take you through the conversion optimization process that resulted in a 26% lift in ShopClue's visits-to-order. Whether you are about to embark on an optimization journey or are already doing it, this case study will be invaluable in identifying how to make it work.
Learn more
How Hyundai Used Multivariate Testing to Convert 62% More Visitors
Hyundai reached out to Traffic4U, a VWO certified premium partner to increase the conversion rate from its car model pages. Using VWO, Traffic4U identified three changes that could improve brochure downloads (visitor to lead conversion). They adopted multivariate testing to find out if these changes would in fact improve conversion rate.
Learn more
How RuneScape Increased Revenue from Website by 10%
RuneScape, the massively popular online game, used VWO to improve user experience on its website. The team at RuneScape followed a structured Conversion Optimization (CRO) process to help visitors complete their game-item purchases with minimum friction.
Learn more
How PowToon Optimized Its Pricing Page To Increase Revenue
Powtoon, a cloud-based animation software company based out of London used VWO to run optimization experiments on their pricing page every two weeks. In this particular experiment, they changed one of their plans offered to detect the change in revenue.
Learn more
3 Ways Tinkoff Bank Optimized Credit Card Conversions Using VWO
Tinkoff Bank is a major online financial services provider in Russia, which was launched in 2006 by Oleg Tinkov.
Learn more
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
A/B Split Testing
How De Nieuwe Zaak Improved Productivity Using The VWO API
Ankur Sharma
About De Nieuwe Zaak De Nieuwe Zaak is a leading full-service digital agency based in Zwolle, Netherlands. With a team of over 90 experts, they provide innovative, high-quality digital commerce…
Learn more
A/B Split Testing
Results From Our Latest A/B Test: Here's The New VWO Logo!
Ankur Sharma
Over the past 8 years, we’ve made some key (and some minor) changes to the look and feel of our brand. Around this time last year, we revamped our website…
Learn more Conversion Optimization
CMOs are Becoming CROs: How to Integrate Marketing and Sales to Actually Drive Revenue
David Zheng
Note: This is a guest article written by David Zheng, the Founder of GrowthWit and WiseMerchant and the Head of Growth at BuildFire.Any and all opinions expressed in the post are David’s. Marketing and sales teams…
Learn more Webinars
Get answers to all your questions and learn how to best use VWO
Here’s How You Turn Your Channel Metrics Into Revenue
This webinar will discuss ways to tie your marketing strategy with the metric that really matters—your revenue.
Head of Product Marketing, Bizible
Growth Marketer, VWO
Your Social Media Engagement Stinks and Here's How You Fix It
This session will help you scale your social media presence
Director - Marketing, Unmetric
Growth Marketer, VWO
Free Tools
A quick set of tools to kick-start your optimization journey
A/B Test Significance Calculator
See if your test data has achieved statistical significance
Learn more
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Learn more
Landing page Analyzer
Do a self analysis of your landing pages from a conversion viewpoint.
Learn more
Ideafox
A free search engine for A/B, Split and Multivariate testing case studies
Learn moreKnowledge Base
Get answers to all your questions and learn how to best use VWO
