Skip Navigation
VWO Logo VWO Logo
Dashboard
Request Demo

Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

Voice of Customer (VoC) Report 2020: How Businesses Use Website Surveys

In this report, we analyze how VWO customers leveraged website surveys in 2019 to gather feedback on their digital properties, uncovering insights on popular trends and visitor preferences to help you make the most of this powerful tool.

Learn more
Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

Reducing Cart Abandonment: Lessons from conversion experiments on 300M+ shoppers

This guide aims to provide resources and tools for business-to-consumer e-commerce retailers to identify and improve the opportunity areas, ideas, and solutions to prevent cart abandonment along with an understanding of why consumers abandon carts.

Learn more
The Advanced Guide To Scaling A Conversion Optimization Program

The Advanced Guide To Scaling A Conversion Optimization Program

We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.

Learn more

Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%
Revenue
Capability Icon A/B Testing
Industry Icon Telecommunication Services
View Success Story

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

View Success Story
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%
Revenue
Capability Icon A/B Testing
Industry Icon eCommerce
View Success Story

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

View Success Story
Continuous Testing Improves Demo Requests For POSist By 52%

Continuous Testing Improves Demo Requests For POSist By 52%

52%
Demo Requests

Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

View Success Story

VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Conversion Rate Optimization

Budgeting for CRO: Why You Need To Set Aside a Budget and How To Create One

Niti Sharma

Niti Sharma

Conversion Rate Optimization (CRO) is still under-prioritized at many companies and is often the last, sometimes even neglected, marketing investment. However, omitting CRO from your marketing strategy means you’re assuming…

Learn more

Conversion Rate Optimization

5 Ways to Use Visitor Behavior Analytics to Increase Your Conversions

Hazel Raoult

Hazel Raoult

Conversions are one of the topmost pain points for most businesses today. Why? Because they’re highly unpredictable and yet are the most critical aspect affecting every business’s growth. The unpredictability…

Learn more

Conversion Rate Optimization

Retargeting: An Incredibly Powerful CRO Tool

Nida Zehra

Nida Zehra

“Ads are creepy!” “People don’t like to watch ads!” Such notions regarding ads come around often, leaving beginners in marketing freaked out for multiple reasons. However, the reality lies in…

Learn more

Webinars

Get better at understanding your customer journey and design amazing online experiences.

eCommerce Optimization - Secrets from the Trenches. Real-life Test Examples to Help You Set Your Winning Strategy in 2021

For experimentation programs to spell success, it’s crucial for every component within them to work in harmony. In this webinar, Craig will walk you through the crucial components which are common to any conversion optimization program and highlight some of the most interesting and impactful tests that Trinity has launched recently.

Craig Smith
Craig Smith

Founder and CEO, Trinity

Shanaz Khan
Shanaz Khan

Marketing Manager, VWO

WATCH WEBINAR

Testing Big vs. Testing Small - How To Evolve a Product Rapidly Without Sacrificing Learnings.

When you choose the big risk, large-scale changes, against the smaller, more incremental tests, you need to know you’re balancing right and not sacrificing learnings that the small changes can provide. In this webinar, learn how you can develop your own strategy, balancing the big and the small.

Iqbal Ali
Iqbal Ali

Optimization Specialist Consultant, Mild Frenzy Limited

Shanaz Khan
Shanaz Khan

Marketing Manager, VWO

WATCH WEBINAR

Free Tools

A quick set of tools to kick-start your optimization journey.

AB Testing Significance Calculator Icon

A/B Test Significance Calculator

See if your test data has achieved statistical significance

Calculate Now
AB Testing Duration Calculator Icon

A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

Calculate Now
Shopping Cart Icon

Cart Abandonment Calculator

Find out the cart abandonment rate and revenue loss for your online store.

Calculate Now
Landing Page Analyzer Icon

Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

Learn More

Knowledge Base

Get answers to all your questions and learn how to best use VWO

Deliver great experiences. Grow faster, starting today.

Start Free Trial Request Demo