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Experimentation: Past, Present and Future

Duration: 40 minutes


Bhavik Patel

Bhavik Patel

Director of Analytics and Experimentation


Bhavik Patel is the Director of Experimentation and Analytics at LeanConvert. He's also the founder of CRAP Talks, a cross-discipline tech meetup in London, Keynoat, a platform that connects speakers to event organisers, and CAUSL Analytics, a free self-serve suite of tools that empower people in tech to perform their analysis. In the past, Bhav has led Analytics and Experimentation teams at major tech companies such as Hopin, Gousto, Moo and PhotoBox.

About The Session

The process of experimentation is constantly evolving. The key is having a plan to keep up.

During this talk, Bhavik will guide us through the history of experimentation, highlighting where we started and where we are heading. He will also dispel some common historical myths about experimentation, discuss the current state of the industry, and make predictions for its future – all designed to elevate your skills as an experimenter in 2024.


  • Debunking common myths around experimentation
  • Loopholes in current CRO practices
  • A glimpse into the future of experimentation
  • Are current roles at risk? Find out.