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Optimization in Marketing

Building Customer-Centric eCommerce Business

Duration: 40 minutes
 

Speakers

Gabriela Florea

Gabriela Florea

CRO Manager

Verifone

A digital marketing strategist with significant experience in web optimization, conversion, web testing & analytics.

Felix Kruth

Felix Kruth

Product Director

Voyado

Customer centric and results-driven Product Director with a proven track record in leading agile tech, eCommerce, and retail organizations.

About The Session

It’s an age-old question; how do we achieve customer-centricity? With so many tasks and responsibilities, it seems almost impossible to focus on the customer. But any eCommerce business worth its salt knows that being customer-centric is the secret ingredient to success and profitability.

So what does it take to become a customer-centric eCommerce business? What tactics should you use? How do you avoid making the common mistakes businesses make with this approach? In this panel discussion, we’ll explore these questions and more to help you build a successful, customer-centric eCommerce business.

Key Questions

  • How can experimentation help build a customer-centric business?
  • Is experimentation growth enabler or an insights enabler?
  • How do you avoid making the common mistakes businesses make with this approach?

All you Need to Know About Conversion Optimization Get the Guide