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Scale web experimentation across devices easily
VWO Testing empowers you with the flexibility to optimize every aspect of your web presence, enhancing the digital experience for both desktop and mobile web visitors.
Get testing in a few clicks
Unleash endless testing with A/B, Split URL, and Multivariate tests. Make swift edits through the visual editor or sophisticated changes with the code editor.
Test sans performance issues
Say goodbye to slow page loads, privacy issues, SEO woes, and flash of original content (FOOC). VWO's SmartCode is fast, secure, and private.
Optimize any metric you want
Optimize vital business metrics such as conversions, and revenue with ease. Integrate external sources like CDP for added precision and protect critical KPIs with guardrails.
Make reliable decisions
Make confident decisions with real-time, sequentially valid Bayesian reports. Use report filters to get granular insights and easily integrate with analytics tools for further analysis.
Seamless integration
Easily integrate VWO with your tech stack, including analytics, CDPs, and e-commerce systems, with a click and popular CMS via user-friendly plugins.
Deliver uniform experiences *Coming Soon
VWO ensures a consistent experience, regardless of browser, device or operating system so your visitors can switch devices and browsers without any disruption.
Experiment sans visitor overlap
Eliminate visitor overlap with mutually exclusive test groups. Prioritize experiments, maintain clean reports, and ensure accurate attribution.
Experiment on SPAs
Experiment on SPAs. VWO supports SPAs with or without URL changes, including popular frameworks like React, Gatsby, Next.js, Vue.js, Angular, and more.
Race to the better variations
Race to your experiment winners with dynamic traffic allocation powered by our multi-armed bandit (MAB) algorithm. Perfect for time-sensitive campaigns such as discounts.
Experiment across domains
VWO tracks visitors and goal conversions even across different website domains enabling you to run cross-domain experiments.
Experiment across devices
Monitor how test variations affect key metrics across different devices. VWO ensures a seamless visitor experience, enabling hassle-free testing across all devices and responsive websites.
Simultaneously edit multiple pages
Apply consistent experiences across multiple pages with VWO's page grouping feature in one go. You don't have to repeat the changes everywhere manually.
Make data-backed optimization decisions
VWO's reports, backed by Bayesian statistics, are sequentially valid and right whenever you look at them. The reports enable you to assess whether your variations will likely outperform, underperform, or match the control and take decisions accordingly in half the time.
Optimize metrics that matter
Handpick primary and secondary metrics for testing, whether standard or custom, even integrating events from other tools like CDPs.
Test with business safety *Coming soon
Ensure your optimization experiments do not impact critical business KPIs negatively by enabling guardrail metrics.
Take decisions with confidence
Rely on Bayesian-powered Sequential Smartstats for precise, trustworthy results. VWO’s stats engine ensures accurate results by handling peeking and multiple testing errors.
Uncover granular insights with filters
Filter experiment reports by default options or custom dimensions for actionable insights. Tailor report views and compare metrics for a complete analysis.
Collaborate easily
Share experiment reports via email links, export concise summaries or detailed reports as a CSV, and even print reports to facilitate collaboration.
Optimization capabilities that suit every industry
Optimize top landing pages
Test different variations of a single web element or a complete landing page to see which ones lead to higher conversion. Get intuitive reports that are easy to grasp, analyze, and share.
Make customer journeys easy
Optimize every visitor touch-point, right from the product landing page till the payment completion, to increase customer revenue and minimize instances of cart abandonment.
Promote customer adoption
Deliver a seamless user experience by eliminating user friction. Iterate messages, CTAs, and design elements to improve user adoption and activation.
Improve digital experience iteratively
Leverage the power of VWO to conduct multiple intricate experiments concurrently. Utilize the WYSIWYG editor to create variations, a code editor to hard code specific changes, track conversions for specific metrics, and target relevant audience segments. Explore and innovate with freedom.
Help your clients win big in conversions
Ensure that your clients consistently deliver exceptional customer experiences through their digital presence, maximizing their return on investment (ROI). Manage accounts easily with user permissions, sub-accounts, and timely Slack notifications for campaign changes.
Make AI co-pilot to your optimization campaigns
Improve conversions at scale with AI-powered optimization. Set up and scale your optimization campaigns by leveraging generative AI every step of the way.
Generate personalized testing ideas for your website
Get AI-generated, personalized testing ideas tailored to your website. Quickly review and add them to your hypothesis backlog, prioritize ideas, and start testing them. You can even generate optimization ideas specific to your business goals. With AI-generated ideas, you always have a surplus of highly relevant ways to optimize your website and maximize conversions.
AI-driven magic editor
Experience the power of AI in VWO’s WYSIWYG editor! Specify the elements and desired edits, and watch the magic unfold. Not happy with the result? No worries! Give extra instructions until you're satisfied. It's almost like having your web developer!
*Coming SoonConfigurations that enable endless testing possibilities
Conduct multiple experiments simultaneously, validating your hypotheses on your terms. Configure tests to run on specific schedules or code-based custom triggers, control privacy settings for each test, and experiment with complete freedom.
A/B Tests
Continuously experiment with various website versions through A/B testing to identify the most effective versions that enhance your conversion rates.
Multivariate Tests
Multivariate Testing lets you assess a diverse set of alterations for your landing pages, from just a few to potentially hundreds, all simultaneously.
Split URL Tests
Split URL testing, you can assess your website's redesign by diverting traffic between two separate URLs associated with the same landing page.
Select the pages you want to test
Choose URLs of web pages or single-page applications that you want to test. You can select a set of URLs using regular expressions or include and exclude individual URLs from your tests. Create imaginary custom URLs to experiment even on pages and SPAs that do not follow a standard URL pattern.
Make all your test ideas come to life
Create as many test variations as necessary with VWO’s WYSIWYG editor. Make sophisticated changes with the code editor and add widgets to your variations as required. Preview your variations across mobile and desktop to ensure they work as expected.
Choose the metrics that you aim to improve.
Choose the metrics you want to optimize and prioritize them. Select from VWO’s default metrics options, create custom metrics or import events from CDPs like Data360 or Segment.
Tailor your test audience
Select your test audience based on parameters such as visitor type, OS, behavioral data, and even historical data from third-party sources such as customer data platforms (CDPs), and tag managers. Build complex selection criteria with logical operators such as AND and OR for finer audience selection.
Decide when to trigger tests
VWO offers extreme flexibility to configure test triggers based on your custom interactions. You can use any visitor action or construct complex trigger criteria for your tests. You can further refine your test audience by selecting only visitors who complete the configured actions and fall within the trigger criteria.
Make business decisions based on reliable data
Get reliable, accurate results with VWO’s Bayesian-powered Sequential SmartStats. VWO gives enhanced reports that answer your business questions and give you insights into whether your variations are better than control or not better than control, empowering better decision-making. You can forward reports to analytics tools, export them, or share them with your team for easier collaboration and analysis.
Maximize conversions immediately
Don’t wait for developers to push the best variation. Reduce idle time and roll out the best variations immediately to maximize conversions with VWO Rollouts. Fix small misses like broken links, and spelling errors yourself without going back and forth with the development team.
High-speed testing powered by asynchronous SmartCode
One-step setup
VWO’s SmartCode has to be deployed only once. You can use the unified deployment interface to deploy the SmartCode just once across all your testing environments, including websites, mobile sites, SPAs, Shopify stores, and CMS, to get started with testing instantly.
Lighting fast page loads
The SmartCode is asynchronous, loads changes parallel to your website, and has little to no impact on your website load time. VWO’s SmartCode, combined with our global CDNs, ensures that your changes load blazing fast. VWO SmartCode’s impact on Total Blocking Time(TBT) on your website performance is the best in the industry, and our latest update makes it 36% faster, further increasing the gap with our competition. *source.
Seamlessly integrates with your tech stack and single-page applications
VWO offers out-of-the-box one-click integration with tools spanning different categories such as analytics, CMS, call tracking, Customer Data Platform (CDP), e-commerce, marketing, productivity, and storage services.
Extensive Integration Library
VWO offers a wide range of third-party tool integrations for all your needs. VWO even offers plugins for specific CMS like WordPress and e-commerce applications like BigCommerce.
Secure, one-click configuration
Seamlessly integrate your tech stack with VWO in just a click. Once your applications are integrated with VWO, you can enable specific integrations while configuring experiments.
Real-time data sync and notifications
Instant data synchronization with analytics empowers data-driven decision-making. Get instant campaign notifications by integrating VWO with productivity apps like Slack.
CMS Agnostic Testing
Unlike a few testing applications that encourage moving you to their CMS, VWO integrates with CMS that you use, such as WordPress, Drupal, and more, to enable testing.
Drive your entire optimization program with VWO
Pair Testing with our end-to-end experience optimization platform to enable a data-driven experimentation culture in your business.
Collaboratively build your optimization pipeline
Build a pipeline of experiments with personalized AI-generated optimization ideas for your website powered by GPT-4. Collaborate easily and see them to completion. Build a Kanban board workflow with observations to feed your testing and personalization campaigns. Add team members without restrictions and run your optimization program like a breeze.
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Testing for your entire stack under one roof
Whether you have a website or mobile app, we provide SDK-based testing for all technologies. VWO’s secure, open-source, lightweight SDKs in 8+ languages in both front-end and back-end languages enable you to run complex experiments while delivering a uniform user experience.
Explore Mobile App Testing Explore Server-side Testing
VWO worked PERFECTLY. It enabled us to make all the changes we wanted rapidly, prove the value of our tests, and grow our client’s sitewide conversion by over 30% in a matter of months. We could not have achieved such growth without VWO.
Founder & CEO
VWO has been a great partner, helping us quickly experiment with new ideas and run comprehensive A/B tests that revealed valuable insights and remarkable results. The user-friendly interface and analytics offered by VWO made the process efficient and effective. Overall, our experience using VWO has been positive, and we would recommend it to businesses striving for impactful optimization and growth.
CRO Manager
VWO has been an incredible partner and their platform helps us get real results with tangible insights for our clients. The ability to set up as many goals as you want, on the fly, is incredibly valuable to keep an experiment moving and get as much insights as possible.
Web Analytics / CRO Specialist
VWO is competitively priced and has a good product offering. It has offered the team here at Digital NRG a great level of insight into customer behavior on our client websites and has allowed us to run a great number of tests. They also have a very responsive team, who are very helpful and take feedback on board when it is needed.
CRO Lead at Digital NRG
VWO is by far the easiest testing tool. Our marketing team doesn’t have to rely on any development resources to create & implement tests. The variables offered for A/B and Multi-variate testing fit just about any need. They also have insightful suggestions and tons of real-time examples.
President
The earlier A/B Testing platform that we had was limiting, in the sense, we couldn’t get deep into the experimentation culture, we had no control over the process, the analysis wasn’t as actionable as we would like, leaving us thinking if we should go live with a test or not.
UX and Web analyst
I really like that we can use VWO across every department. It’s pretty easy to use and straightforward. Test results are easy to read also for people who don’t have testing experience. Testing experience with VWO was quite intuitive for all. UX of the tool was quite accessible as well.
Senior Product Manager
We have seen great improvements in our conversion rates on pages where we have conducted testing using VWO.
Founder
We have significantly enhanced our website’s user experience and have created a substantial positive impact with the enhanced quality leads. The VWO team has been helping across, right from GA reporting to superior testing and management services to providing thoughtful design inputs of our new site. For me, the most impressive aspects of the VWO Services are communication and quick turnaround time.
Marketing Analyst
My overall experience with VWO has been positive, especially with the fast response to questions and support requests.
CRO Manager
As Garanti Payment Systems, A/B testing has been a significant method at our organization. At the website of Bonus Card, Turkey’s leading credit card brand, we’ve completed more than +50 tests in one year including very advanced ones. We are very happy to choose VWO as our A/B testing tool. The exceptional tool is at the core of the agile optimization process that we have created with Hype.
Digital Marketing Specialist at Garanti Payment Systems
It was really easy to conduct A/B experiments even for complex cases as we generally encounter in case of PayU’s checkout products. A double thumbs up from my side for VWO.
Senior Product Manager
VWO is a reliable platform with a lot of the bells and whistles you’d expect from an experience optimization platform. I was able to run a solid A/B test with real business outcomes on just the free plan. I’ll definitely consider upgrading as we scale our tests.
Head of Marketing
VWO was essential in understanding which landing pages and variants were performing and which were not. In our early days, this really helped us understand the types of copy our audience was responding to and helped shape our marketing efforts ever since.
Co-founder & CMO
Every A/B testing process aims to bring a significant raise in the conversion rates, and for a SaaS website like POSist which targets niche restaurant industry, this was a 4 month long journey. After months of rigorous testing in between multiple variations of our website with VWO’s Split URL testing campaigns, we were able to register a 50% growth in our organic leads.
Co-founder and CEO
What we loved about VWO was its simplicity. The ease of digging into customer insights and running tests with VWO’s drag-and-drop editor was truly seamless.
Marketing Operations Coordinator
SmartCode that ensures compliance and privacy
VWO adheres to data protection regulations and does not collect sensitive information. The only information that VWO collects about a cookie is a visitor ID (UUID), containing no personal data.
Compliance
Customer trust is the top priority for VWO. Keeping data secure and compliant is paramount to us. We at VWO leave nothing to chance and regularly undergo independent verification of our security, privacy, and compliance controls. We strive to achieve certifications, and attestations of compliance and undergo regular audits for all relevant standards, regulations, and frameworks around the globe.
Privacy
VWO cannot identify or track any individual or consumer. VWO also anonymizes personally identifiable information (PII), such as email addresses, phone numbers, etc. You can implement the SmartCode through the reverse proxy methodology for additional control over data sent to VWO servers. You can restrict critical or confidential data from being sent to VWO as your servers act as middleware between your website and VWO.
Get enterprise-grade security and support from day one
Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.
Your data is safe and secure with us
We value our customers' trust in our platform. Hence, we try our best to comply with security and privacy mandates across physical and digital geographies.
Explore Privacy & Security
Two-factor authentication (2FA)
Enhance VWO account security with two-factor authentication at the user or workspace level using authenticator apps or email passcodes.
Data storage
VWO has data centers in the US, the EU (Belgium), and India. Our CDN uses a load balancer, is hosted on Google Cloud Platform, and spans 10 locations from Japan to Brazil for faster loading.
Dedicated customer success manager
Leverage our training programs and dedicated success manager to optimize your website for better conversions.
Support with a constant CSAT of ~99%
You can count on us all year round for your most minor query while running the most complex experiments. Our technical experts will guide you all year round.
Single sign-on (SSO)
Log into VWO securely and conveniently using SAML 2.0-based single sign-on via identity providers like Google, Azure Cloud, OneLogin, Okta, and others.
Role-based permissions
Get Sub-accounts and varying levels of user permissions to bifurcate testing for client/agency and role division for the enterprise.
We're excited to work with you. Let’s connect to achieve your conversion goals.
Frequently Asked Questions
VWO Testing is the world's leading web testing (a/b testing, split testing, multivariat testing) and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, tablets, and other devices to deliver unique experiences and convert visitors into engaged customers.
No, the use of VWO does not have a negative impact on your website ranking. For A/B tests and Multivariate tests, both the control and variations run on the same URL, and VWO makes test changes on the fly. There is no scope for content duplication, which otherwise can affect your SEO ranking. Even though Google crawlers support JavaScript and the variation page of the A/B test campaign can be crawled by Google bots, they do not affect the performance of the A/B website. Google also had its own A/B testing solution that would not exist if such tests affected the website rankings.
VWO Testing supports A/B tests, Split URL tests, and Multivariate tests. You may run any number of tests simultaneously per your requirements.
1. A/B testing is the practice of comparing multiple variations of elements on your webpage at a time and picking out the best. A/B testing is best suited for testing an isolated element like a CTA button or a headline.
2. Multivariate (MVT) testing is a method wherein you make changes to multiple sections on a webpage and create variations for all the possible combinations that result from those changes. These tests are used to determine what combination of elements works best for your audience.
3. Split testing is the method of testing multiple variations of your website hosted on different URLs. Split URL testing is used when you have completely revamped your website or application.
To choose the right metrics for A/B testing, consider your specific goals and objectives, and focus on primary metrics tied to those goals (e.g., conversion rate for sales). We recommend adding secondary and guardrail metrics to your tests to ensure that the test results are not misleading and your tests do not hit important business KPIs. Ensure selected metrics are relevant, measurable, and aligned with your business objectives.
No. VWO is built to scale without any compromise in performance. You can run any number of concurrent tests with as many variations as possible.
VWO is a reliable tool that enhances your website for visitors. To make the most of it, make note of the key steps mentioned here when creating tests at every stage. This will ensure the best results for your website testing.
Common mistakes to avoid in VWO Testing include not setting clear goals, testing too many changes at once, neglecting mobile responsiveness, and not running tests for a sufficient duration. You can get to know more about warnings and errors while running tests from this article.
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We're satisfied and glad we picked VWO. We're getting the ROI from our experiments.
Christoffer Kjellberg CRO Manager
VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
Elizabeth Levitan Digital Optimization Specialist
As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
Tara Rowe Marketing Technology Manager
You don't need a website development background to make VWO work for you. The VWO support team is amazing
Elizabeth Romanski Consumer Marketing & Analytics Manager
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