Teamleader Increases Free Trial Sign-Ups by 12.5% Through Rigorous A/B Testing

Teamleader is a SaaS company headquartered in Ghent, Belgium, which develops a unified CRM, invoicing, and project planning platform for SMEs. Primarily focused in Europe, Teamleader currently serves over 40,000 customers.

We spoke with Ruben ten Brinke, who works as Marketing Operations Coordinator at Teamleader. Ruben is responsible for improving the user experience and conversions on Teamleader’s websites across the EU region, and has extensively used VWO for the same.