Case Study

Teamleader Increases Free Trial Sign-Ups by 12.5% Through Rigorous A/B Testing

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Location Icon Ghent, Belgium
Industry Icon SaaS

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Teamleader is a SaaS company headquartered in Ghent, Belgium, which develops a unified CRM, invoicing, and project planning platform for SMEs. Primarily focused in Europe, Teamleader currently serves over 40,000 customers.

We spoke with Ruben ten Brinke, who works as Marketing Operations Coordinator at Teamleader. Ruben is responsible for improving the user experience and conversions on Teamleader’s websites across the EU region, and has extensively used VWO for the same.

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VWO allowed us to refocus on our Experience Optimization with a fresh lens. The connectedness of the platform made it very easy for me and my team to ramp up our efforts.

Ruben ten Brinke

Ruben ten Brinke

Marketing Operations Coordinator
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