Case Study

WhoAcceptsAmex Used A/B Testing To Identify The Best Font Size And Generated 32.68% More External Clicks

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Location Icon UK
Industry Icon Consumer Discretionary
Click-through Rate

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You never know at the end of which rainbow you might find a pot of gold. With WhoAcceptsAmex, it was the font size of website content. Read how tweaking font size led to a 32.6% increase in external clicks.