Case Study

How Ubisoft Used A/B Testing To Increase Lead Generation By 12%

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Location Icon Headquarters in Paris, France
Industry Icon Entertainment

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Ubisoft Entertainment is a French video game publisher, headquartered in Paris, France. It is known for publishing games for several acclaimed video game franchises, including Assassin’s Creed, Just Dance, Far Cry, For Honor, and more. The company has presence in 6 continents and employs over 13,000 people.

For Ubisoft, the improvement in generation of leads and conversions that happen on the Buy Now page of their website was a key performance indicator. This case study highlights how Ubisoft implemented data-driven A/B Testing to improve their lead generation by 12%.

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VWO helped us to conduct experiments and user research, which became the backbone of optimization across our online marketing properties.

Jenny Hughes

Jenny Hughes

Digital Marketing
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