BluTV is Turkey’s leading subscription-based, over-the-top (OTT) video-on-demand service. Founded in 2015, BluTV offers a wide range of content, including award-winning original programs.
We spoke to Mustafa Esad Tatlipinar, who works as an Optimization Manager at Hype, an Istanbul-based performance marketing agency that BluTV hired for conversion optimization across its digital properties. Hype works with BluTV’s product team and has extensively used VWO to run A/B and Split URL tests on BluTV’s desktop and mobile websites.
BluTV has many optimization opportunities with its OTT business model. We have been working with BluTV’s wonderful product, marketing and UX teams for their optimization needs for a long time. In our optimization process VWO has been our key tool to drive BluTV’s main goals. Thanks to its easy to use and powerful features, we increased mobile membership trial conversion rate by more than 40%.