EZ Texting Added A Chat Widget On Their Page To Boost Sign-ups
Santa Monica, CA (US)
VWO and EZ Texting
The design of the original EZ Texting form appeared like this:
Control (Original Design)
Variation (with the live chat widget): 31% Increase in Sign-Ups
EZ Texting managed to increase sign-ups by 31%. The chat widget was strategically placed so that if a user has any doubts before making successful sign-up, he could ask for the same on the live chat widget.
Joshua Malin from EZ Texting is a deep believer in the power of A/B tests and hence had the following to say:
“I know that testing can contradict deeply held beliefs but it is helpful every now and then to go through a test that confirms this. It makes it that much easier in the future to test other long-held beliefs. And of course it’s always great to have solid data to explain the inclusion of some counterintuitive element on our front end sales site to everyone else at the company.”
Absolutely essential. We have used all sorts of manual and automated A/B testing methods, but VWO is the most pleasant to use.