VWO Logo
Dashboard
VWO Deploy

Test Different Widgets to Know What Works for You

Widgets in VWO allow you to add banners and pop-ups with images and forms on your website without coding. Test or deploy these widgets with minimal help from IT.

Know more
Complies with:
VWO GDPR Ready Badge
VWO CCPA Ready Badge
VWO G2Crowd Leader Spring Badge
Trustradius badge for VWO

We tweet useful stuff daily

Related content:

VWO Launches Customizable Widget Library to Run Nudge Based A/B Tests

3 Min Read

VWO visual editor now comes packed with a customizable widget library to help you easily deploy and test pop up notifications across your website and test their effectiveness. 

With this latest feature enhancement, you can now test if urgency, offers, content, social proof or exit intent-based pop-ups move the needle for the goals you define. So, whether you want to nudge a visitor to sign-up for a webinar for your SaaS website or create FOMO for the end-of-season sale for your eCommerce store and quickly evaluate the impact, we got you covered.

Ideas For Widgets In Vwos New Visual Editor

Deploy it at Lightning Speed with No Help From Your Developers

Since this customizable library is built into the visual editor (WYSIWYG), you can choose the type of widget, customize all its attributes including content, design theme, position and push it live within minutes. Without writing a single line of code.

Customize When The Widget is Shown

You can control and define the trigger mechanism for the pop-ups you create based on visitor properties or their on-page/site behavior. Whether it is exit-intent, time spent on the page, visiting a defined page or simply to a returning visitor, you can trigger the widgets to drive conversions.

A/B Test Any Element of the Widget

While the first thing you may want to test is the impact of adding just a nudge in itself versus not having one at all. The opportunity to exceed your defined goals lies in continually optimizing these widgets. So, you can easily create multiple variations of these widgets and test every element like the content, color theme, CTA, etc. to find the winning formulae.

Capturing Data Via Embedded Forms

The widgets have an option of an embedded form for you to easily collect the form fill data. You can simply choose templates with forms embedded so that you can capture leads right through the widget and send the data to the CRM of your choice that helps you build forms such as Marketo, HubSpot, Mailchimp, etc.

Personalize the Widgets

You can personalize the widgets to have a different message based on what stage of the funnel the visitor is in. 

Say you are a travel website. The first thing you want is that the visitor signs up, and show interest in a travel plan and then finally book. Based on what action the visitor has done, you can customize the content to nudge the visitor to either sign up, or select a package from your catalog, or make a booking. All this by simply applying segments to campaigns with widgets.

Another example for SaaS businesses can be to customize the message based on visitor type. You can nudge the visitor to sign up if they have only interacted with your website and not with the blog or your knowledge base. For visitors that have interacted with your blog, you could show them a newsletter sign up form and for the people who have interacted with the knowledge base are probably your customers – so you can nudge them towards the upcoming webinar.

Some Ideas to Get You Started

GIF highlighting what type of pop-up widgets can be created using VWO visual editor

A Lot More Coming up in the Future

We are really excited about this launch and here is a sneak peek at what we have in store for you: 

  1. We will add customization options to alter the frequency of occurrence, recurrence of the widget, etc soon.
  1. We plan to add more widgets to our library soon. Please let us know if you have any suggestions for us at support@vwo.com
Mani Makkar
Mani Makkar Product Marketing Manager @ VWO
More from VWO on Customer Experience Optimization
The Role of Machine Learning in Optimizing eCommerce Experiences

The Role of Machine Learning in Optimizing eCommerce Experiences

This article is a synopsis of the tenth session from VWO’s Masters of Conversion webinar…

Read More
Astha Khandelwal

Astha Khandelwal

10 Min Read
How to Design Your “Unsubscribe” Page to Hold Subscribers Anyway

How to Design Your “Unsubscribe” Page to Hold Subscribers Anyway

As a responsible brand, you insert the “unsubscribe” links or buttons to emails. But let’s…

Read More
Anastasiia Polokhlyvets

Anastasiia Polokhlyvets

8 Min Read
8 Steps to Achieve Personalized Ecommerce for Better Sales

8 Steps to Achieve Personalized Ecommerce for Better Sales

Customers have come to expect personalization when they’re shopping online. They’re starting to see this…

Read More
John Allen

John Allen

6 Min Read

Scale your A/B testing and experimentation with VWO.

Start Free Trial Request Demo
Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

Join our community of 10,000+ Marketing, Product & UX Folks today & never miss the latest from the world of experience optimization.

A value for this field is required.

Thank you!

Check your inbox for the confirmation mail