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Experimentation ROI: How To Think Beyond Uplift

Experimentation ROI: How To Think Beyond Uplift

Ian Freed was devastated. He was at the helm of a product experiment that cost…

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Mani Makkar

Mani Makkar

7 Min Read
Browsers Are Changing Push Notification Opt-In Process And Here’s How VWO Engage is Ready For It

Browsers Are Changing Push Notification Opt-In Process And Here’s How VWO Engage is Ready For It

Google Chrome and Mozilla Firefox have recently made changes to permission prompts for web push…

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Mani Makkar

Mani Makkar

3 Min Read
VWO Launches Customizable Widget Library to Run Nudge Based A/B Tests

VWO Launches Customizable Widget Library to Run Nudge Based A/B Tests

VWO Visual Editor now comes packed with a customizable widget library to help you easily…

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Mani Makkar

Mani Makkar

3 Min Read
What is an A/A Test? Why Should You Care? Learn More

What is an A/A Test? Why Should You Care? Learn More

An A/A test pits two exactly identical pages against each other instead of two different…

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Mani Makkar

Mani Makkar

12 Min Read
Must-Have Instagram Marketing Tools To Grow Your Business

Must-Have Instagram Marketing Tools To Grow Your Business

*Note: Please find the links to the resources listed in the ‘Sources’ section at the…

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Mani Makkar

Mani Makkar

7 Min Read
Death by CRO: 4 Common & Deadly CRO traps to avoid (includes free survival tips)

Death by CRO: 4 Common & Deadly CRO traps to avoid (includes free survival tips)

Experimentation has been the cornerstone of all successful organizations. But many fall prey to the…

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Mani Makkar

Mani Makkar

6 Min Read
Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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