Hailing from a humanities background, I stumbled into the world of products that scream innovation and into the world of marketing. I'm a Brand Marketer on the weekdays and on weekends, a curious kid who wants to learn and do everything from painting to carpentry and cooking. A travel enthusiast to the core, I often find myself escaping to the hills, looking for the quietest spots with breathtaking views.
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Ian Freed was devastated. He was at the helm of a product experiment that cost…
Mani Makkar
7 Min Read
Google Chrome and Mozilla Firefox have recently made changes to permission prompts for web push…
Mani Makkar
3 Min Read
VWO Visual Editor now comes packed with a customizable widget library to help you easily…
Mani Makkar
3 Min Read
An A/A test pits two exactly identical pages against each other instead of two different…
Mani Makkar
12 Min Read
*Note: Please find the links to the resources listed in the ‘Sources’ section at the…
Mani Makkar
7 Min Read
Experimentation has been the cornerstone of all successful organizations. But many fall prey to the…
Mani Makkar
6 Min Read
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VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
VWO does A/B Testing so disruptively, embarrassingly better than Google does that it puts a smile on my face.
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