Resources
Ebooks & Guides
Get comprehensive insights about testing, optimization, UX, design, and more.
Different Screen. Different Behavior. BFSI
Ten banking, insurance and investing flows that behave differently on mobile and desktop, with hypotheses to test.
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A Practical CRO Playbook for Growth Agencies
22 CRO-focused services that agencies can build, package, and scale for clients across every scale and industry.
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Different Screen. Different Behavior. eCommerce
Ten real eCommerce scenarios that break down exactly how mobile and desktop shoppers behave differently.
Learn moreCase studies
Success stories of how brands across industries have been using VWO to increase sales and converisons
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.
Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY
Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.
Continuous Testing Improves Demo Requests For POSist By 52%
SaaS
Continuous Testing Improves Demo Requests For POSist By 52%
POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...
VWO Blog
Get the latest and greatest on Conversion Rate Optimization
Website Personalization
UX and AI: 10 Emotional Audience Segments That Transform Personalization
Emily Healy
Personalization makes digital experiences more relevant. But when you understand why someone is behaving the way they are, not just what they're doing, you can go so much further. Emotions…
Learn moreA/B Testing
How to Analyze A/B Test Results in a Free Tool Accurately
Pratyusha Guha
A/B testing tools can tell you which variation performed better. They can’t tell you whether the result is solid enough to plan your next test around. That depends on how…
Learn moreWebsite Personalization
AdaptiveCX: Real-Time AI Personalization for Every Visitor
Emily Healy
Digital journeys are rarely linear. A visitor may land on your site from an email, browse anonymously, compare products across tabs, leave, return through search, and then show interest in…
Learn moreWebinars
Get better at understanding your customer journey and design amazing online experiences.
The Great Indian A/B Bazaar 🪔🛍️
Diwali isn't a sale, it's a sentiment. Learn how AI reads real-time behavioral signals to personalize festive landing pages for anxious, last-minute shoppers vs. excited early browsers, so you convert more without burning your OND ad budget.
Associate Director, Performance Marketing, Lowe's
Lead - Performance & Growth, Nutrabay
Beyond the Click: Turning Acquisition Spend Into Growth With Experimentation
Every acquisition dollar deserves to go further. Discover how leading member-based organisations use experimentation to improve conversion, retention, and lifetime value, while making the most of increasingly valuable AI-driven traffic. Learn practical strategies, real-world examples, and a framework for building a culture of experimentation.
Head of Customer Growth & Digital Strategy, Orchard
Senior Experimentation Strategist, Orchard
Free Tools
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A/B Test Significance Calculator
See if your test data has achieved statistical significance
A/B Test Duration Calculator
Find out how long you need to run an A/B test to achieve statistically significant results.
Cart Abandonment Calculator
Find out the cart abandonment rate and revenue loss for your online store.
Website UX Audit
Deep-scan your website’s UX to identify exactly where you’re losing customers. Get a surgical breakdown of your website’s flow with instant, actionable fixes powered by VWO AI.
Knowledge Base
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