While trying to “do something a little different” and “that gets attention,” Laura Roeder Social Media (now MeetEdgar) revise their content.
Read ahead to see how they implemented landing page best practices on their home page to increase conversions.
The main takeaway in my opinion is to do something a little different that gets attention. We all know that visitors have a VERY short attention span, but we get so focused on mimicking what competitors do that our sites end up reading like boring brochures. Also, there’s no better source of feedback than real customers! That’s where I got the idea for the headline in the first place, it’s a piece of feedback that we get constantly.