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Comprehensive Guide to Conversion Rate Optimization

Introduction

Conversion Rate Optimization has been steadily picking steam for the last few years. Businesses have realized that it's important not only to invest in acquiring traffic for their websites, but also to ensure that visitors to their site are converting into customers. Here’s a look at the interest in the term over time.

Google Trends Graph for Conversion Rate Optimization

So we decided to put together a repository to take you around the galaxy of useful conversion rate optimization resources that will help you learn, plan, and do optimization that yields results. To further help you on this, we structured this guide into sections you can skip, hop, and jump at will.

Who Should Read it?

This guide is meant for businesses and business people who want to continuously grow but have realized that growth channels decay over time and are not sustainable in the long run. To ensure continuous business growth, we simply have to look inward and optimize what is entirely in our control—our website conversion funnel.

Why Should You Read It?

This guide is your passage to the most useful conversion rate optimization content that is available online. We pored through tons of material on conversion rate optimization, judging on parameters such as usefulness, credibility, and ease of understanding before putting together the best of those.

If you are a marketer seeking to understand conversion optimization, this guide takes you through the best resources on conversion rate optimization. Each aspect of Conversion Rate Optimization is explained followed by a short list of handpicked resources we consider essential for a deeper understanding.

Table of Contents

What Is Conversion Rate Optimization?

Conversion Rate Optimization Process

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