I’m a content marketer at VWO, reading and writing on topics like behavior analytics, conversion rate optimization, and experimentation. Prior to VWO, I built and managed my own website where I discussed business growth and career. When I’m not at my desk, you’ll find me exploring nature trails, cycling through the countryside, or seeking out new physical challenges—those are my ideas of a good time! Want to start a conversation with me? Just mention BIRDS, and you’ll have my undivided attention.
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Getting started with a web analytics tool might seem straightforward at first glance. You may…
Ketan Pande
15+ Min Read
Wow, those cart abandonment rates can really make your heart skip a beat! I completely…
Ketan Pande
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A Customer Data Platform (CDP) is a must-have for modern businesses! You’ve probably heard this…
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Wouldn’t it be great if picking the right business tool was as easy as trying…
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We’re truly grateful for the recognition from our customers. The G2 Spring 2024 reports have…
Ketan Pande
4 Min Read
Adam Ruse, UI/UX designer at IMB Bank, a respected financial giant in Australia, spearheaded efforts…
Ketan Pande
6 Min Read
“Last year, we saw a remarkable shift where 30% of our online orders found their…
Ketan Pande
12 Min Read
A massive 7258% surge in the number of marketing tech companies in just 12 years.…
Ketan Pande
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Website analytics is like a collection of numbers that can tell stories of success or…
Ketan Pande
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Christoffer Kjellberg CRO Manager
VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
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As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
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