I’m a content marketer at VWO, reading and writing on topics like behavior analytics, conversion rate optimization, and experimentation. Prior to VWO, I built and managed my own website where I discussed business growth and career. When I’m not at my desk, you’ll find me exploring nature trails, cycling through the countryside, or seeking out new physical challenges—those are my ideas of a good time! Want to start a conversation with me? Just mention BIRDS, and you’ll have my undivided attention.
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A Customer Data Platform (CDP) is a must-have for modern businesses! You’ve probably heard this…
Ketan Pande
9 Min Read
Wouldn’t it be great if picking the right business tool was as easy as trying…
Ketan Pande
12 Min Read
We’re truly grateful for the recognition from our customers. The G2 Spring 2024 reports have…
Ketan Pande
4 Min Read
Adam Ruse, UI/UX designer at IMB Bank, a respected financial giant in Australia, spearheaded efforts…
Ketan Pande
6 Min Read
“Last year, we saw a remarkable shift where 30% of our online orders found their…
Ketan Pande
12 Min Read
A massive 7258% surge in the number of marketing tech companies in just 12 years.…
Ketan Pande
14 Min Read
Website analytics is like a collection of numbers that can tell stories of success or…
Ketan Pande
6 Min Read
Corey, a sneaker enthusiast, had one of the most disappointing website experiences. In the pursuit…
Ketan Pande
15 Min Read
“105% uplift in click-through rate!” It’s not uncommon to anticipate growth in A/B testing. But…
Ketan Pande
13 Min Read
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Christoffer Kjellberg CRO Manager
VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
Elizabeth Levitan Digital Optimization Specialist
As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
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