I’m a content marketer at VWO, reading and writing on topics like behavior analytics, conversion rate optimization, and experimentation. Prior to VWO, I built and managed my own website where I discussed business growth and career. When I’m not at my desk, you’ll find me exploring nature trails, cycling through the countryside, or seeking out new physical challenges—those are my ideas of a good time! Want to start a conversation with me? Just mention BIRDS, and you’ll have my undivided attention.
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Search, tap, pay, and your order is confirmed – in today’s fast-paced world, customers are…
Ketan Pande
14 Min Read
Think about the products and services you are using to run your business. How did…
Ketan Pande
11 Min Read
Have you ever played an outdoor sport? If yes, then you will agree that training…
Ketan Pande
10 Min Read
Consider an organization with an outbound sales team. Say this team regularly engages with potential…
Ketan Pande
7 Min Read
Take a look at the history of technological progress. You can see that advanced technology…
Ketan Pande
9 Min Read
“It’s a free trial, but…” Businesses don’t wish for users to have a hesitant conversation…
Ketan Pande
12 Min Read
The average human attention span is a mere 8.25 seconds, which is surprisingly lower than…
Ketan Pande
6 Min Read
Imagine a company that crafts and sells the world’s finest sneakers with the best available…
Ketan Pande
12 Min Read
Imagine yourself as a bike racer, working hard to win the next competition. You change…
Ketan Pande
9 Min Read
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