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Webinar
From $0 to $200MM in 2 Years: How a Fast-Growing D2C Brand Used CRO to Scale the Business
Duration - 40 minutes
Speaker
Lucas Kenji
Experimentation & CRO Manager, Shapermint
Get Recording Now
As a multidisciplinary field, CRO represents a set of multiple capabilities that can apply to many different areas of a company.
In this webinar, Lucas will share how CRO skills can help a company grow by applying typical processes. He will also share the analysis of different business contexts in a growth environment. Lucas will connect CRO with all major company objectives in different ways:
- importance of quali-quanti analysis for hiring new tools,
- the hypothesis test cycle and its importance in project management,
- A/B test as part of strategic initiatives vs isolated tests,
- and the maturation of CRO as your company grows.
Key takeaways
- How CRO capabilities can help your business to grow?
- Practical examples of CRO projects beyond A/B testing
- How to connect CRO initiatives with the main company strategies
- What is CRO maturity in a growing business