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Personalization: The CRO Recipe for Next Generation Websites

Duration - 40 minutes

Key Takeaways

  • Embrace the concept of conversion rate optimization (CRO): Understand the importance of CRO in improving your website's performance and getting the most return on investment from your advertising budget. CRO focuses on increasing the percentage of users who take the desired call to action on your website.
  • Focus on personalization: Personalization is a way to boost your CRO campaigns and strategies by using what you know about your customers and visitors to educate them on your product when they are in the conversion mindset. This helps create a more tailored and engaging experience for your users.
  • Continuously learn and adapt: CRO and personalization are complex and ever-evolving fields. Stay up-to-date with the latest trends, tools, and techniques to ensure your strategies remain effective and relevant.
  • Leverage neuromarketing and persuasive psychology: Understand the principles of neuromarketing and persuasive psychology to create more compelling and persuasive content that resonates with your target audience and encourages them to take the desired action.
  • Monitor and analyze user behavior: Use tools like Google Analytics to track user behavior on your website and identify areas for improvement. This will help you make data-driven decisions and optimize your personalization efforts for better results.

Summary of the session

The webinar, hosted by Shilpa, a marketing manager at VWO, featured guest speaker Miles Hoogwerf from High Digital. Miles, a conversion scientist, optimization artist, and content creator from Cape Town, shared his insights on conversion optimization, landing page design, and UX reviews.

Miles introduced the concept of conversion optimization, explaining its origins in the early 2000s as a means for e-commerce stores to improve their online forms and user experience. He emphasized that conversion optimization is about increasing the percentage of website visitors who take the desired call to action. He acknowledged the complexity of the process, noting that it involves aspects of user experience, landing page design, neuromarketing, and persuasive psychology.

The highlight of the webinar was the discussion on personalization. Miles described it as a way to enhance conversion optimization campaigns and strategies. He explained that personalization involves using knowledge about customers and visitors to educate them about the product when they are in a conversion mindset. He also discussed the various filters and personalization options available in VWO, encouraging attendees to explore and experiment with these features.

The webinar concluded with a Q&A session, where Miles addressed questions from the audience. One attendee from the Netherlands asked about implementing personalization in an insurance company context. Miles advised starting with a clear understanding of why personalization is needed, using analytics tools to identify potential leaks and opportunities, and understanding user behavior on the page. He also suggested using VWO for personalization, even without a specific CMS.

Shelpa reminded attendees to provide feedback on the session and to reach out to Miles for further queries. She also mentioned VWO’s newly launched personalization platform, VWO Personalize, for attendees to check out.

Webinar Video

Webinar Deck

Top questions asked by the audience

  • How does personalization impact SEO?

    Personalization contributes to a more relevant and personable customer experience, which can increase the performance of your website and attract more visitors from organic search or targeted ad campa ...igns. By getting the right visitors on your site, you can reduce bounce rate and improve other metrics, which can ultimately boost your SEO ranking over time.
  • What are some powerful tools for testing and experimentation in personalization?

    VWO is a highly recommended platform for testing and experimentation in personalization. It is forward-thinking and designed to help optimizers create amazing experiences for their visitors. By unders ...tanding your target user persona and using VWO's software, you can effectively personalize your website and landing pages for better results.
  • How can we ensure that we are accurately measuring the performance of our personalization efforts?

    It's important to lock down key performance indicators (KPIs) and track everything you can. Implement tools like Google Tag Manager to ensure data is pulled through to your analytics tool, making your ... time working with VWO's software more efficient. Collect the right mix of interesting, engaging, and relevant content, and build your ideal customer profile to better understand the impact of your personalization efforts.
  • How important is it to understand our target user persona for personalization?

    Understanding your target user persona is crucial for personalization. Knowing who you want to become a customer and why you want them to stay with your business for a long time will help you create m ...ore relevant and engaging experiences. Understanding personalization and how it works will be much more valuable if you know exactly what your ideal customer profile looks like.


Disclaimer- Please be aware that the content below is computer-generated, so kindly disregard any potential errors or shortcomings.

Hello, everyone. Thank you so much for joining us in yet another session at the VW Webinar. Where we always try to upgrade you and inspire you with everything that comes around experimentation and conversion rate optimization. Today, I’m your host, Shelpa. I’m a marketing manag ...