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Optimizely vs AB Tasty vs VWO

Analyze key factors and choose the best experimentation platform for your business

Explore key differences in the ratings, benefits, pricing, and other crucial factors of Optimizely and AB Tasty. Also, see how they fare against VWO's advanced capabilities, comprehensive features, and top-notch customer support.

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Did you know? VWO is a market leader as per G2 Grid for A/B testing.

A quick comparison between the key capabilities offered by each platform

Which tool can manage the end-to-end requirements of your experimentation program?

Capabilities AB Tasty Optimizely
Behavioral analytics
Targeting and personalization
Project management
Customer data Platform
Robust statistical engine and reporting Yes - SmartStats, built on the Bayesian engine, is intuitive and provides accurate test results.

Do you want to explore all the above capabilities for free? Learn more about VWO’s 30-day free trial.

In-depth feature comparison to help you choose the right platform

Here’s a detailed comparison between the key features and capabilities of AB Tasty, Optimizely, and VWO. Discover which platform is the best choice for your optimization journey.

Platform & Account Management Optimizely AB Tasty VWO Logo
Account Members

Add multiple people to the same account but with varying levels of access.

Information NA
Pages

Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.

API Access (rate limit of 60K/month)

Start and pause campaigns programmatically or pull test metrics into other dashboards.

Internal IP Exclusion

Users who access your website from these IP addresses will not be tracked in VWO.

Y - but works differently Information NA
Sub Accounts

Create sub-accounts for different teams or digital assets. Very handy for large enterprises, and especially agencies!

Integrations

Seamlessly integrate with third-party tools.

Security & Compliance Optimizely AB Tasty VWO Logo
Account Alerts

Set email alerts for account administrators to receive notifications for your VWO account related activities.

Information NA
Login Restriction

Restrict login into your VWO app to specific city/ region/ country/ IP address.

Information NA
Activity Monitoring

Review the usage history, including all activities performed by different account members within the account.

Information NA Information NA
2-Factor Authentication (2FA)

2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.

GDPR HIPAA, CCPA, ISO 27001:2013, ISO 27701:2019, PCI DSS Compliant

VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.

Yes for all, but Not HIPAA Compliant
Single Sign On

Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.

Data Storage

All VWO data is stored in one of the two data centers, as configured for the accounts

Information NA Information NA USA, EU, India
Customer Success Optimizely AB Tasty VWO Logo
Self Paced Training Videos

Watch our recorded training videos for every feature as per your schedule.

1-on-1 Onboarding & Training

Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Paid Paid
Dedicated Account Manager

A dedicated manager assigned to your account helps you every step of the way toward success.

Information NA
Support Optimizely AB Tasty VWO Logo
Chat Support

Reach out to support via in-app chat to give feedback or raise an issue.

Information NA
Phone Support

Get on a call with a VWO support member to resolve your queries.

Information NA
Knowledge Base

Search and browse our online knowledge base for answers and documentation.

Email Support

Reach out to support via registered email to give feedback or raise an issue.

Support Availability

The availability of our support team to respond and resolve your queries irrespective of the timezone.

Paid* Information NA 24 X 7 - Enterprise Plan
First Response Time (working days only)

The time it takes for our support team members to become available in your timezone for query resolution.

Information NA Information NA 4 hrs
Campaign Editor Optimizely AB Tasty VWO Logo
AI-Based Text Recommendations

Generate alternate text recommendations for the existing copy on your website.

Personalized Text

Personalize the text on your webpage with customer-specific behavioral or demographic data.

Information NA Information NA
Visual Editor

Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.

Code Editor

Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.

Add/ Edit Elements

Add new or edit UI elements to your webpage.

Using code editor & extensions
Preview Variation(s)

Conduct a quality review of the variations by previewing them to verify that all modifications have been applied to the website before going live.

Multi-Page Campaigns

Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.

Multi-Device Campaigns

Tailor modifications to specific devices or apply them consistently across all devices.

Add Campaign JS

Run a custom code for the entire campaign regardless of which variation the users sees.

No. of Variations

Total number of variations you can create for a test.

Unlimited Unlimited Unlimited
Selective-Page Campaigns

Apply changes only on the page you edited, even if the campaign includes multiple pages.

Information NA
No. of Concurrent Campaigns

Total number of tests you can run on your account concurrently.

Unlimited Unlimited Unlimited
Campaign Editor Library Optimizely AB Tasty VWO Logo
Elements Library

Library of customizable pre-designed UI elements like list item, content block, buttons, etc.

Save Modifications to Library

Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.

Save Elements to Library

Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.

Widget Triggers

Control when a widget appears, how often it appears, or does not appear when dismissed.

Widgets Library

Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding.

Campaign Targeting Optimizely AB Tasty VWO Logo
Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Screen Resolution Targeting

Target users based on their screen resolution.

User Agent Values Targeting

Target users based on user-agent values.

IP Based Targeting

Target users based on IP address.

Attribute List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

URL Targeting

Target users based on the URLs they arrive from/land on

Basic Device Targeting

Target users based on the device they use. Basic options like mobile, desktop, tablet available.

Traffic Source Targeting

Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page.

Basic Operating System Targeting

Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.

Advanced Device Targeting

Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.

Advanced Operating System Targeting

Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.

Browser Targeting

Target users based on their browser.

Geo Targeting

Target users from specific geographies or personalize website content for users from specific locations.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

User Intent Targeting

Target users based on their intent of visiting your website using referral URLs.

Query Parameter Targeting

Target users based on their query parameters.

UTM Parameter Targeting

Target users based on UTM parameters such as UTM source, medium, campaign etc.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

Custom Event Targeting

Target user groups based on custom events that occur on the website.

User Type Targeting

Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.

Time Based Targeting

Target users on your test page based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in tests without the need for repeated creation.

Campaign Triggers Optimizely AB Tasty VWO Logo
Basic Page Scroll Trigger

Trigger a campaign after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a campaign when a visitor is trying to close the page.

Advance Page Scroll Trigger

Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a campaign immediately or after a visitor is trying to close the page.

Form Submission Trigger

Trigger a campaign immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a campaign immediately or after there is engagement on the page.

Goal Based Trigger

Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Basic Page Viewed Trigger

Trigger a campaign when a visitor has viewed at least 1 page in a session.

Basic Time Spent Trigger

Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.

Advance Page Viewed Trigger

Trigger a campaign immediately or after a visitor has viewed a certain number of pages.

Advance Time Spent Trigger

Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page.

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Click Element Trigger

Trigger a campaign immediately or after a visitor has clicked on an element.

Javascript Trigger

Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.

Event-Based Triggers

Trigger a campaign based on Data360 Events.

New Session Trigger

Trigger a campaign immediately or after a new session is created.

Information NA
A/B Test Variation Trigger

Trigger a campaign immediately or after a visitor sees a specific A/B test variation.

Information NA
Campaign Activation Trigger

Control activation of campaigns using manual triggers by custom conditions in your website code.

Information NA
Campaign Reports Optimizely AB Tasty VWO Logo
Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Information NA
Compare User Segments

Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Custom Dimension

Make use of visitors' unique attributes to analyze test performance

50
Download Detailed CSV

Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.

Share Report

Share report with other VWO account users or even with people without VWO access.

Information NA
Reporting Dashboard

See the results of your experiments on our Bayesian-powered reporting dashboard.

Download Summary CSV

Download the summary report to see the high level information about your test data.

Time Based Filters

Filter reports based on user arrival time or day of the week.

Goal Comparison

Compare multiple goals within the same report.

Information NA
Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Device Filters

Filter reports based on the device your users use.

Operating System Filters

Filter reports based on the operating system your users use.

Information NA
User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

UTM Parameter Filters

Filter reports based on UTM parameters such as UTM source, medium, campaign etc.

Query Parameter Filter

Filter reports based on query parameters

Geo Filters

Filter reports for specific geographies.

Campaign Types Optimizely AB Tasty VWO Logo
Split URL Testing

Compare various versions of your website hosted on multiple URLs by distributing website traffic among them to determine the highest-performing variation.

AB Testing

Build and compare variations of your website to analytically determine the better performing version.

Multivariate (MVT) Testing

Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination of variations.

Campaign Settings Optimizely AB Tasty VWO Logo
Multi Arm Bandit

Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.

Self Hosting

Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers.

Campaign Alerts

Set email alerts for account administrators to receive notifications for your VWO campaign related activities.

Information NA Information NA
Multi-Browser QA

Preview your tests across multiple browsers and validate them before launching the test.

Information NA
Mutually Exclusive Groups

Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.

Yes (1 visitor 1 experiment option) Upto 10 user groups*
Traffic Allocation

Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.

Cross Domain Testing

Run tests on multiple domains within user journey, where user tracking and goals can be on one or more domains.

Campaign Scheduling

Schedule tests at specific time/date or create recurring schedule to run tests.

Campaign Version History

View the changes that you’ve made to your campaign over its lifetime.

Information NA Information NA
Goals/ Metrics

Configure and track goals in your VWO account.

Y - Unlimited
Goals Optimizely AB Tasty VWO Logo
No. of Active Goals

The number of goals that you can configure and track in your VWO account.

75
Track Standard Events

Track page visits, clicks, form submits & purchases on your website.

Goal Reporting

Check goal performance over a period of time with goal metrics like total conversions, conversion rate, etc.

Share Report

Share the goal conversion report with other VWO account users or even with people without VWO access.

Track Custom Events

Set up custom triggers on your website to track your events in VWO. For ex - video played, session time > 30 secs, etc.

Funnel Drop-off Filters

Filter reports based on users who dropped off from a funnel.

A/B Test Variation Filters

Filter reports based on users who were part of a test campaign or saw a particular test variation.

Goal Reporting Filters

Filter your reports based on a weekday, time of day, goal URL, goal revenue, etc.

Conversion Heatmaps & Recordings

Check heatmaps and recordings of users who converted or didn't convert for the goal.

Funnels Optimizely AB Tasty VWO Logo
No. of Active Funnels

The number of funnels that are active and tracking data within your account.

20
Funnel Reporting

Check funnel performance over a period of time to see how users move through the stages of funnels and when they drop-off.

Share Report

Share the funnel conversion report with other VWO account users or even with people without VWO access.

Funnel Drop-off Filters

Filter reports based on users who dropped off from a funnel.

A/B Test Variation Filters

Filter reports based on users who were part of a test campaign or saw a particular test variation.

Funnel Reporting Filters

Filter funnel reports to view data for specific days of the week, hours of the day, funnel revenue value etc.

Drop Off Heatmaps & Recordings

Check heatmaps and recordings of users who drop off from the funnel at any stage.

Heatmaps Optimizely AB Tasty VWO Logo
No. of Heatmaps

Visualize users clicks with a colored overlay on top of your website page to identify hotspots of engagement.

Unlimited
Clickmap

Track clicks on specific elements and compare them to total clicks on a page or area.

Observations with Heatmap Screenshot

Note observations with automaticaly attached heatmap screenshots to enable easy collaboration.

Multi-Device Heatmaps

View heatmaps for desktop, tablet, or mobile websites.

A/B Test Variation Heatmap

View heatmap of a particular A/B test variation.

Share

Share heatmaps with observations to collaborate with other VWO account users or even with people without VWO access.

Download

Download heatmaps for offline sharing and viewing.

Heatmap Views

Create a heatmap view and quickly access heatmap data for specific pages and user segments without repeating the heatmap configuration.

Schedule Heatmap Views

Schedule data collection for heatmap views.

Scrollmap

Visualize how deep a user scrolls through your page to understand scroll depths.

Tracking dynamic elements in live heatmaps

View heatmaps of different pages, interactive elements(such as popups, modals, and menus), and pages behind logins as you navigate your website.

Funnel Drop-off Filters

Filter heatmaps based on users who dropped off from a funnel.

Click Area

Just click, drag and select multiple areas on the page to directly compare their engagement.

Element List

Displays a list of both visible and hidden elements with their types and show clicks on each from highest to lowest.

Session recordings Optimizely AB Tasty VWO Logo
No. of Recordings

Number of recordings you can have for your monthly tracked users (MTU).

Unlimited above 10k MTU
Page / Session / User Recordings

Watch recordings of a page, a session or all sessions of a user consisting of multiple pages.

Multi-Device Recordings

View recordings of all user sessions on desktop, tablet, or mobile.

Observations with Recording Moment Link

Note observations with automatically tagged moment in recordings to enable easy collaboration.

Anonymize or Whitelist Elements

Customize what is shown or hidden in recordings, and anonymize key presses by default.

Saved Recordings

The number of recordings you can store in VWO for later viewing.

1000
Asset Snapshoting

Save snapshot of externally loaded style files to prevent breaking of session recordings due to changes in the external files.

Share

Share recordings with observations to collaborate with other VWO account users or even with people without VWO access.

Download

Download recordings for offline sharing and viewing.

Recording Views

Create a recording view and quickly access recordings for specific pages and user segments without repeating the recording configuration.

Schedule Recording Views

Schedule data collection for recording views.

Funnel Drop-off Filters

Filter recordings based on users who dropped off from a funnel.

Session Filters

Filter recordings based on parameters like session duration, # of pages visited, etc.

Page Filters

Filter recordings based on parameters like entry page, exit page, visited page, etc.

Struggle Filters

Filter your recordings based on rage clicks, dead clicks, goal conversions, funnel drop-offs, or other events tracked by VWO.

Form analysis Optimizely AB Tasty VWO Logo
No. of Active Forms

No. of active forms you can simultaneously track at a given time.

50*
Conversion Report

Track user drop-offs at different stages of form submission, from landing to interaction to submission.

Dropped Field Report

Percentage of users who dropped off on a field without submitting the form.

Share Report

Share form analysis report with other VWO account users or even with people without VWO access.

Total Time Report

Understand how long users stay on each field of a form.

Interaction Time Report

Understand how long users spend on a specific field while actively interacting with it.

Hesitation Time Report

Understand how long users spend on a specific field without actively interacting with it.

Refilled Field Report

Percentage of users who refilled a field on the form.

Ignored Field Report

Percentage of users who did not interact with a form field and submitted the form.

Schedule Form Tracking

Track form during a specific period.

Surveys Optimizely AB Tasty VWO Logo
No. of Active Surveys

No. of active surveys within your account.

15
No. of Survey Responses

No. of survey responses that you can collect for your survey campaigns. With paid plans, No. of Survey Responses = (No. of Contract Months * MTU).

As per MTU
No. of Questions per Survey

The number of questions you can ask per survey.

Unlimited
Response Types

Design survey with various response types including text, radio, checkboxes, etc.

Survey Report

Check how many users saw, attempted and completed the survey. Get a list of responses by questions and most frequently used words by users.

Question Bank

Choose from a repository of frequently asked questions to select an appropriate question.

Support for Multiple Languages

Ask questions to your users in their native language.

Survey Positioning

Trigger your survey either to the left bottom or right bottom of your page.

Survey Themes

Save time by styling your survey using any of the pre-built themes.

Share Report

Share survey report with other VWO account users or even with people without VWO access.

**NPS®

Run an NPS survey to gauge the likelihood of users recommending the website to others.

Customize Welcome/ Thank you

Add custom messages for users taking the survey before and after completing it.

Custom Survey Themes

Add custom CSS to restyle and resize the surveys per your branding guidelines.

Download CSV

Download and share detailed reports with your stakeholders in .csv format.

Survey Views Per User

Adjust the number of times a user should see the survey before it stops showing.

Schedule Surveys

Schedule surveys to show up during a period.

Remove branding

Replace the VWO logo with your own logo.

Survey Analysis with Recordings

Watch recordings of user sessions in which they responded to a survey to understand why they gave specific responses.

Survey Logic

Make your surveys smarter by asking subsequent questions based on the responses given.

Survey triggers Optimizely AB Tasty VWO Logo
Basic Page Viewed Trigger

Trigger a survey when a visitor has viewed at least 1 page in a session.

Basic Time spent Trigger

Trigger a survey after a visitor has spent more than 10 seconds on the page or 60 seconds in a session.

Basic Page Scroll Trigger

Trigger a survey after a visitor has scrolled more than 50% of the page.

Basic Exit Intent Trigger

Trigger a survey when a visitor is trying to close the page.

Advance Page Viewed Trigger

Trigger a survey immediately or after a visitor has viewed a certain number of pages.

Advance Time spent Trigger

Trigger a survey immediately or after a visitor has spent a certain amount of time on a page.

Click Element Trigger

Trigger a survey immediately or after a visitor has clicked on an element.

Advanced Trigger Logic

Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Conditional Triggers

Create advanced triggers by combining multiple trigger conditions using AND and OR.

Saved Triggers

Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.

Advance Page Scroll Trigger

Trigger a survey immediately or after a visitor has scrolled a certain percentage of the page.

Advance Exit Intent Trigger

Trigger a survey immediately or after a visitor is trying to close the page.

A/B Test Variation Trigger

Trigger a survey immediately or after a visitor sees a specific A/B test variation.

Goal Based Trigger

Trigger a survey immediately or after a particular goal you have configured in VWO is completed.

Form Submission Trigger

Trigger a survey immediately or after a visitor has submitted a form.

Engagement Trigger

Trigger a survey immediately or after there is engagement on the page.

New Session Trigger

Trigger a survey immediately or after a new session is created.

Javascript Trigger

Write custom triggers using JavaScript to fire a survey based on an event or a specific user action.

Event-Based Triggers

Trigger a survey based on Data360 Events.

Targeting Optimizely AB Tasty VWO Logo
URL Targeting

Target users based on the URLs they arrive from/land on.

Device Targeting

Target users based on devices they use such as mobile, desktops or tablets.

Traffic Source Targeting

Target users based on the traffic source (e.g. direct, paid, non-paid, email) .

User Type Targeting

Target new or returning users differently to study their behavior and personalize their experiences.

Operating System Targeting

Target users who are using a particular operating system such as Windows, Linux, etc.

Browser Targeting

Target users based on their browser.

Screen Resolution Targeting

Target users based on their screen resolution.

User Agent Values Targeting

Target users based on user-agent values.

Geo Targeting

Target users from specific geographies.

Cookie Based Targeting

Target users based on cookie values. It can be customized based on varying business needs.

Javascript Variable Targeting

Target user groups based on custom events that occur on your website using Javascript variables.

Query Parameter Targeting

Target users based on using query parameters.

UTM Parameter Targeting

Target users based on using UTM parameters such as UTM source, medium, campaign etc.

Time Based Targeting

Target users based on their arrival time and day of the week.

Saved User Segments

Access previously created user segments for efficient reuse in tests without the need for repeated creation.

Conditional Targeting

Create advanced user segments by combining multiple targeting conditions using AND and OR.

Advanced Targeting Logic

Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]

Behavioral Targeting

Target based on events, user behavior, and actions taken by the user on your website.

IP Based Targeting

Target users based on IP address(s).

Custom Event Targeting

Target user groups based on custom events that occur on the website.

Attribute List Targeting

Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Reporting Optimizely AB Tasty VWO Logo
Device Filters

Filter reports based on what device your users use.

Traffic Source Filters

Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).

Operating System Filters

Filter reports based on what operating system your users use.

User Type Filters

Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.

UTM Parameter Filters

Filter reports based on using UTM parameters such as UTM source, medium, campaign, etc.

Query Parameter Filter

Filter reports based on using query parameters.

Geo Filters

Filter reports for specific geographies or personalize website content for users from specific locations.

Time-based Filters

Filter reports based on user arrival time or day of the week.

Saved Report Filters

Save your report filter as a segment and you can reuse this to slice reports faster in future .

Conditional Filters

Filter reports deeply by combining multiple segmentation conditions using AND and OR.

Advanced Reporting Logic

Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]

Custom Dimension

Make use of visitors' unique attributes to analyze test performance.

50
Observations Optimizely AB Tasty VWO Logo
Plugin

Make quick observations and audit webpages while on them, all with a handy browser plug-in.

Observations with Automatic Snapshot

Automatically capture snapshots of the reports as you log observations.

Hypothesis Optimizely AB Tasty VWO Logo
Hypotheses Prioritization + Custom Workflows

Prioritize ideas based on importance, complexity and ease of implementation and customize your workflow to visualize progress.

Idea factory Optimizely AB Tasty VWO Logo
Idea Gallery

Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy.

Explore crucial features and advantages to choose the best optimization platform

Consider these key, non-negotiable factors before deciding on a platform.

User behavior analytics

Your optimization tool should provide in-depth insights about visitor behavior to improve experience and boost conversions.

AB Tasty does not offer this capability. To track and understand user behavior, you must integrate with a third-party tool like FullStory or Microsoft Clarity.

Optimizely also requires integration with other third-party tools to track and analyze user behavior.

VWO on the other hand, offers an experimentation platform that is seamlessly integrated with behavior analytics. Use heatmaps, scroll maps, session recordings, form analytics, and many other powerful features to track and analyze visitor behavior across your website and mobile app.

Read more

Behavior analytics

Customer support

Your experimentation platform should ideally provide on-demand guidance and support throughout your optimization journey.

AB Tasty offers email and phone support along with a ticketing system where users can raise concerns.

With Optimizely, you can choose from three different support packages - Standard, Priority, and Priority Plus. However, each package has different services and response times, while 'live phone support' is only available in the Priority Support package.

VWO offers truly unlimited 24x7 support to enterprise accounts at no extra cost. VWO also provides on-demand full-scale implementation and comprehensive training for onboarding and enablement.

Read more

Behavior analytics

Privacy compliances

Data privacy regulations are constantly evolving and your experimentation platform should stay up-to-date with the latest privacy and security guidelines.

AB Tasty is compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). However, it is not HIPAA and ISO/IEC 27701 compliant.

Similarly, Optimizely is also GDPR and CCPA compliant but it is not compliant with HIPAA and ISO/IEC 27701.

VWO ensures that it always stays compliant with the latest privacy guidelines, prioritizing security and privacy long before any regulatory changes take place.

Read more

gdpr ready certificattion
ccpa ready certification
International Organization Standardization Certification
International Organization Standardization Certification 27701
pci dss
Hipaa Compliant Logo

Pricing and plans

Both AB Tasty and Optimizely offer customized pricing packages per specific business requirements. However, the pricing depends on the number of monthly active users. A major drawback is that any user arriving on a page will be counted in your quota, irrespective of whether they become a part of your campaign.

With VWO you only pay for users who become a part of your campaign, and that too only for the first campaign. VWO’s transparent pricing plans are specially curated to meet the needs of small, medium, and large enterprises. Moreover, VWO also offers a forever-free plan for web experimentation and behavior analytics, along with live chat, call, and email support.

Plans and pricing

Pricing Plans
Behavior analytics
Customer Support
gdpr ready certificattion
ccpa ready certification
International Organization Standardization Certification
International Organization Standardization Certification 27701
pci dss
Hipaa Compliant Logo
Pricing Plans
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A vast majority of our 2500+ customers purchase a set of VWO products to achieve their goals. While our industry-leading G2 ratings and benchmark CSAT scores scores are evidence enough, here’s sharing some success stories in our customers’ own words

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VWO is the #1 experimentation tool in the world

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Frequently Asked Questions

Optimizely and AB Tasty are both popular experimentation platforms, however, there are some critical differences between the two.

Optimizely offers a robust Customer Data Platform called Optimizely Data Platform (ODP) that collects user data to provide insights and identify growth opportunities. AB Tasty, on the other hand, does not have this capability.

AB Tasty offers some robust features that are ideal for large and small enterprises. However, Optimizely is often considered to be quite expensive for medium-sized companies.

Optimizely provides a Program Management interface that allows users to easily plan, manage, and operate their experimentation program. This feature is not available with AB Tasty.

Tracking customer behavioral insights, which is a crucial feature of any experimentation program, is not available on either of these platforms.

While VWO and Optimizely are leading experimentation platforms, there are quite a few differences that you must know before choosing one for your organization.

To begin with, both VWO and Optimizely have advanced capabilities that are ideal for any experimentation program. However, VWO’s connected platform which includes testing, personalization, behavioral insights, and easy integrations allows you to build and manage your entire optimization program in one place.

While Optimizely is known to impact website performance, VWO is widely regarded as the fastest experimentation platform with its asynchronous SmartCode that is compatible with all your key web pages.

VWO also offers a relatively easy implementation process as compared to Optimizely. To get started with VWO, all you need to do is add the VWO SmartCode (implementation snippet) to your website.

One of the key differentiators between the two platforms is that Optimizely does not provide a behavior analytics tool. To use this feature, you will have to integrate with other third-party tools like FullStory or HotJar.

Since VWO is a connected platform, you get an in-built behavior analytics tool that allows you to consistently measure the performance of your experiments and also gives you deeper insights into customer journeys.

While both Optimizely and AB Tasty are great experimentation tools, you need to choose one that matches your overall business needs and goals.

Usually, medium-sized businesses prefer AB Tasty and companies with advanced testing needs choose Optimizely. However, neither of these platforms offers a tool to track and analyze visitor behavior insights. To do so, you have to rely on third-party tools, which may not be a great solution for your business.

Before choosing between the two platforms, you need to understand the features, capabilities, and integrations offered by them. Depending on your business requirements and long-term goals, you can then decide which platform is better equipped for your optimization program.

While both platforms offer similar features and capabilities, AB Tasty is known for its ease of use, which benefits teams with limited technical skills. On the other hand, Optimizely is much more suitable for users with higher levels of expertise.

However, it should be noted that both of these platforms require third-party integrations to track and analyze visitor behavior, which is crucial for the success of any experimentation program.

To choose the right experimentation platform, you need to understand your own business requirements and conduct a detailed analysis on which platform aligns better with your long-term optimization needs.

To know if VWO is better for you than AB Tasty, you must study and analyze your own experimentation goals and requirements.

If you are looking for a platform that has minimal impact on your page load speed and website performance or if you want a connected platform to build and scale your entire optimization program, VWO is your go-to platform.

A major feature missing in AB Tasty and provided by VWO is a built-in behavioral analytics tool that helps you understand customer journeys and improve user experience. Moreover, VWO is also known for its accessible, 24x7 customer support team that is ready to guide and help you throughout your optimization journey.

Once you understand your basic requirements from an experimentation platform, choosing between VWO and Optimizely will be easier.

For example, if you want a connected experimentation platform that can manage all your optimization needs in one place, then VWO is the best tool for you. Similarly, if you want to run experiments with minimal impact on performance, VWO is again the better choice.

Moreover, with a built-in behavioral analytics tool, VWO also helps you understand visitor behavior to optimize experiences and boost conversions. VWO also makes experimentation easy and accessible for all teams, and not just your developers. Apart from this, VWO also offers 24x7 customer support and is preferred by small, medium, and large companies alike.