Outperforming strong contenders, VWO has secured the top spot in the G2 Winter Report 2024.
Comprehensive capabilities that cover all aspects of your optimization requirements
Discover various capabilities of the top A/B testing platforms to realize your most ambitious optimization goals and improve conversion outcomes.
Capabilities | Convert | Adobe Target | |
---|---|---|---|
Behavioral Insights | |||
Targeting and Personalization | |||
Project Management | |||
Customer Data Platform | |||
Robust Statistical Engine and Reporting |
Check out the myriad features available during your free trial with VWO.
Explore a breakdown of defining features within an advanced A/B testing platform
Discover the detailed features of Kameleoon, Optimize 360 (now sunsetted), and VWO to determine which platform meets your evolving and advanced testing needs as your business grows.
Platform & Account Management | Convert | Adobe Target | |
---|---|---|---|
Account Members Add multiple people to the same account but with varying levels of access. |
|||
Pages Classify your web pages into different categories to quickly create, manage and scale experiments specific to them. |
|||
API Access (rate limit of 60K/month) Start and pause campaigns programmatically or pull test metrics into other dashboards. |
Information NA | ||
Internal IP Exclusion Users who access your website from these IP addresses will not be tracked in VWO. |
Information NA | ||
Sub Accounts Create sub-accounts for different teams or digital assets. Very handy for large enterprises, and especially agencies! |
Information NA | Information NA | |
Integrations Seamlessly integrate with third-party tools. |
Majorly with Experience Cloud |
Security & Compliance | Convert | Adobe Target | |
---|---|---|---|
Account Alerts Set email alerts for account administrators to receive notifications for your VWO account related activities. |
Information NA | ||
Login Restriction Restrict login into your VWO app to specific city/ region/ country/ IP address. |
Information NA | Information NA | |
Activity Monitoring Review the usage history, including all activities performed by different account members within the account. |
Information NA | ||
2-Factor Authentication (2FA) 2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA. |
|||
GDPR HIPAA, CCPA, ISO 27001:2013, ISO 27701:2019, PCI DSS Compliant VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs. |
Y - but yes, couldn't find 27701 | ||
Single Sign On Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization. |
|||
Data Storage All VWO data is stored in one of the two data centers, as configured for the accounts |
Information NA | US, EU, Japan | USA, EU, India |
Customer Success | Convert | Adobe Target | |
---|---|---|---|
Self Paced Training Videos Watch our recorded training videos for every feature as per your schedule. |
|||
1-on-1 Onboarding & Training Avail our end-to-end training programs to leverage your website for better conversions using industry best practices. |
Information NA | ||
Dedicated Account Manager A dedicated manager assigned to your account helps you every step of the way toward success. |
Information NA |
Support | Convert | Adobe Target | |
---|---|---|---|
Chat Support Reach out to support via in-app chat to give feedback or raise an issue. |
|||
Phone Support Get on a call with a VWO support member to resolve your queries. |
|||
Knowledge Base Search and browse our online knowledge base for answers and documentation. |
|||
Email Support Reach out to support via registered email to give feedback or raise an issue. |
|||
Support Availability The availability of our support team to respond and resolve your queries irrespective of the timezone. |
Information NA | Information NA | 24 X 7 - Enterprise Plan |
First Response Time (working days only) The time it takes for our support team members to become available in your timezone for query resolution. |
Information NA | Information NA | 4 hrs |
Campaign Editor | Convert | Adobe Target | |
---|---|---|---|
AI-Based Text Recommendations Generate alternate text recommendations for the existing copy on your website. |
|||
Personalized Text Personalize the text on your webpage with customer-specific behavioral or demographic data. |
|||
Visual Editor Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT. |
|||
Code Editor Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery. |
|||
Add/ Edit Elements Add new or edit UI elements to your webpage. |
Yes, but custom code has to be added | Using custom code template | |
Preview Variation(s) Conduct a quality review of the variations by previewing them to verify that all modifications have been applied to the website before going live. |
|||
Multi-Page Campaigns Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages. |
|||
Multi-Device Campaigns Tailor modifications to specific devices or apply them consistently across all devices. |
|||
Add Campaign JS Run a custom code for the entire campaign regardless of which variation the users sees. |
|||
No. of Variations Total number of variations you can create for a test. |
Unlimited | Unlimited | Unlimited |
Selective-Page Campaigns Apply changes only on the page you edited, even if the campaign includes multiple pages. |
|||
No. of Concurrent Campaigns Total number of tests you can run on your account concurrently. |
Unlimited | Unlimited | Unlimited |
Campaign Editor Library | Convert | Adobe Target | |
---|---|---|---|
Elements Library Library of customizable pre-designed UI elements like list item, content block, buttons, etc. |
Information NA | ||
Save Modifications to Library Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them. |
Information NA | ||
Save Elements to Library Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse. |
Information NA | ||
Widget Triggers Control when a widget appears, how often it appears, or does not appear when dismissed. |
|||
Widgets Library Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding. |
Campaign Targeting | Convert | Adobe Target | |
---|---|---|---|
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device] |
|||
Screen Resolution Targeting Target users based on their screen resolution. |
Information NA | ||
User Agent Values Targeting Target users based on user-agent values. |
Information NA | Information NA | |
IP Based Targeting Target users based on IP address. |
|||
Attribute List Targeting Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier. |
Information NA | ||
URL Targeting Target users based on the URLs they arrive from/land on |
|||
Basic Device Targeting Target users based on the device they use. Basic options like mobile, desktop, tablet available. |
|||
Traffic Source Targeting Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page. |
|||
Basic Operating System Targeting Target users based on their desktop OS. Basic options like macOS, Windows and Linux available. |
|||
Advanced Device Targeting Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available. |
|||
Advanced Operating System Targeting Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available. |
|||
Browser Targeting Target users based on their browser. |
|||
Geo Targeting Target users from specific geographies or personalize website content for users from specific locations. |
|||
Cookie Based Targeting Target users based on cookie values. It can be customized based on varying business needs. |
|||
Javascript Variable Targeting Target user groups based on custom events that occur on your website using Javascript variables. |
|||
User Intent Targeting Target users based on their intent of visiting your website using referral URLs. |
Information NA | Information NA | |
Query Parameter Targeting Target users based on their query parameters. |
|||
UTM Parameter Targeting Target users based on UTM parameters such as UTM source, medium, campaign etc. |
|||
Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR. |
|||
Behavioral Targeting Target based on events, user behavior, and actions taken by the user on your website. |
Information NA | ||
Custom Event Targeting Target user groups based on custom events that occur on the website. |
|||
User Type Targeting Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time. |
|||
Time Based Targeting Target users on your test page based on their arrival time and day of the week. |
|||
Saved User Segments Access previously created user segments for efficient reuse in tests without the need for repeated creation. |
Campaign Triggers | Convert | Adobe Target | |
---|---|---|---|
Basic Page Scroll Trigger Trigger a campaign after a visitor has scrolled more than 50% of the page. |
|||
Basic Exit Intent Trigger Trigger a campaign when a visitor is trying to close the page. |
|||
Advance Page Scroll Trigger Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page. |
|||
Advance Exit Intent Trigger Trigger a campaign immediately or after a visitor is trying to close the page. |
|||
Form Submission Trigger Trigger a campaign immediately or after a visitor has submitted a form. |
|||
Engagement Trigger Trigger a campaign immediately or after there is engagement on the page. |
|||
Goal Based Trigger Trigger a campaign immediately or after a particular goal you have configured in VWO is completed. |
|||
Advanced Trigger Logic Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device] |
|||
Basic Page Viewed Trigger Trigger a campaign when a visitor has viewed at least 1 page in a session. |
|||
Basic Time Spent Trigger Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session. |
|||
Advance Page Viewed Trigger Trigger a campaign immediately or after a visitor has viewed a certain number of pages. |
|||
Advance Time Spent Trigger Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page. |
|||
Conditional Triggers Create advanced triggers by combining multiple trigger conditions using AND and OR. |
|||
Saved Triggers Access previously created triggers for efficient reuse in campaigns without the need for repeated creation. |
|||
Click Element Trigger Trigger a campaign immediately or after a visitor has clicked on an element. |
|||
Javascript Trigger Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action. |
|||
Event-Based Triggers Trigger a campaign based on Data360 Events. |
|||
New Session Trigger Trigger a campaign immediately or after a new session is created. |
|||
A/B Test Variation Trigger Trigger a campaign immediately or after a visitor sees a specific A/B test variation. |
|||
Campaign Activation Trigger Control activation of campaigns using manual triggers by custom conditions in your website code. |
Campaign Reports | Convert | Adobe Target | |
---|---|---|---|
Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device] |
|||
Saved Report Filters Save your report filter as a segment and you can reuse this to slice reports faster in future . |
|||
Compare User Segments Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making. |
|||
Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR. |
|||
Custom Dimension Make use of visitors' unique attributes to analyze test performance |
50 | ||
Download Detailed CSV Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions. |
|||
Share Report Share report with other VWO account users or even with people without VWO access. |
|||
Reporting Dashboard See the results of your experiments on our Bayesian-powered reporting dashboard. |
|||
Download Summary CSV Download the summary report to see the high level information about your test data. |
|||
Time Based Filters Filter reports based on user arrival time or day of the week. |
|||
Goal Comparison Compare multiple goals within the same report. |
Information NA | ||
Traffic Source Filters Filter reports based on where your users came from (e.g. direct, paid, non-paid, email). |
|||
Device Filters Filter reports based on the device your users use. |
|||
Operating System Filters Filter reports based on the operating system your users use. |
|||
User Type Filters Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences. |
|||
UTM Parameter Filters Filter reports based on UTM parameters such as UTM source, medium, campaign etc. |
|||
Query Parameter Filter Filter reports based on query parameters |
|||
Geo Filters Filter reports for specific geographies. |
Campaign Types | Convert | Adobe Target | |
---|---|---|---|
Split URL Testing Compare various versions of your website hosted on multiple URLs by distributing website traffic among them to determine the highest-performing variation. |
|||
AB Testing Build and compare variations of your website to analytically determine the better performing version. |
|||
Multivariate (MVT) Testing Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination of variations. |
Campaign Settings | Convert | Adobe Target | |
---|---|---|---|
Multi Arm Bandit Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost. |
|||
Self Hosting Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers. |
|||
Campaign Alerts Set email alerts for account administrators to receive notifications for your VWO campaign related activities. |
|||
Multi-Browser QA Preview your tests across multiple browsers and validate them before launching the test. |
Information NA | ||
Mutually Exclusive Groups Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play. |
Only possible using custom targeting | Upto 10 user groups* | |
Traffic Allocation Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test. |
|||
Cross Domain Testing Run tests on multiple domains within user journey, where user tracking and goals can be on one or more domains. |
|||
Campaign Scheduling Schedule tests at specific time/date or create recurring schedule to run tests. |
|||
Campaign Version History View the changes that you’ve made to your campaign over its lifetime. |
|||
Goals/ Metrics Configure and track goals in your VWO account. |
Information NA | Y - Unlimited |
Goals | Convert | Adobe Target | |
---|---|---|---|
No. of Active Goals The number of goals that you can configure and track in your VWO account. |
75 | ||
Track Standard Events Track page visits, clicks, form submits & purchases on your website. |
|||
Goal Reporting Check goal performance over a period of time with goal metrics like total conversions, conversion rate, etc. |
|||
Share Report Share the goal conversion report with other VWO account users or even with people without VWO access. |
|||
Track Custom Events Set up custom triggers on your website to track your events in VWO. For ex - video played, session time > 30 secs, etc. |
|||
Funnel Drop-off Filters Filter reports based on users who dropped off from a funnel. |
|||
A/B Test Variation Filters Filter reports based on users who were part of a test campaign or saw a particular test variation. |
|||
Goal Reporting Filters Filter your reports based on a weekday, time of day, goal URL, goal revenue, etc. |
|||
Conversion Heatmaps & Recordings Check heatmaps and recordings of users who converted or didn't convert for the goal. |
Funnels | Convert | Adobe Target | |
---|---|---|---|
No. of Active Funnels The number of funnels that are active and tracking data within your account. |
20 | ||
Funnel Reporting Check funnel performance over a period of time to see how users move through the stages of funnels and when they drop-off. |
|||
Share Report Share the funnel conversion report with other VWO account users or even with people without VWO access. |
|||
Funnel Drop-off Filters Filter reports based on users who dropped off from a funnel. |
|||
A/B Test Variation Filters Filter reports based on users who were part of a test campaign or saw a particular test variation. |
|||
Funnel Reporting Filters Filter funnel reports to view data for specific days of the week, hours of the day, funnel revenue value etc. |
|||
Drop Off Heatmaps & Recordings Check heatmaps and recordings of users who drop off from the funnel at any stage. |
Heatmaps | Convert | Adobe Target | |
---|---|---|---|
No. of Heatmaps Visualize users clicks with a colored overlay on top of your website page to identify hotspots of engagement. |
Unlimited | ||
Clickmap Track clicks on specific elements and compare them to total clicks on a page or area. |
|||
Observations with Heatmap Screenshot Note observations with automaticaly attached heatmap screenshots to enable easy collaboration. |
|||
Multi-Device Heatmaps View heatmaps for desktop, tablet, or mobile websites. |
|||
A/B Test Variation Heatmap View heatmap of a particular A/B test variation. |
|||
Share Share heatmaps with observations to collaborate with other VWO account users or even with people without VWO access. |
|||
Download Download heatmaps for offline sharing and viewing. |
|||
Heatmap Views Create a heatmap view and quickly access heatmap data for specific pages and user segments without repeating the heatmap configuration. |
|||
Schedule Heatmap Views Schedule data collection for heatmap views. |
|||
Scrollmap Visualize how deep a user scrolls through your page to understand scroll depths. |
|||
Tracking dynamic elements in live heatmaps View heatmaps of different pages, interactive elements(such as popups, modals, and menus), and pages behind logins as you navigate your website. |
|||
Funnel Drop-off Filters Filter heatmaps based on users who dropped off from a funnel. |
|||
Click Area Just click, drag and select multiple areas on the page to directly compare their engagement. |
|||
Element List Displays a list of both visible and hidden elements with their types and show clicks on each from highest to lowest. |
Session recordings | Convert | Adobe Target | |
---|---|---|---|
No. of Recordings Number of recordings you can have for your monthly tracked users (MTU). |
Unlimited above 10k MTU | ||
Page / Session / User Recordings Watch recordings of a page, a session or all sessions of a user consisting of multiple pages. |
|||
Multi-Device Recordings View recordings of all user sessions on desktop, tablet, or mobile. |
|||
Observations with Recording Moment Link Note observations with automatically tagged moment in recordings to enable easy collaboration. |
|||
Anonymize or Whitelist Elements Customize what is shown or hidden in recordings, and anonymize key presses by default. |
|||
Saved Recordings The number of recordings you can store in VWO for later viewing. |
1000 | ||
Asset Snapshoting Save snapshot of externally loaded style files to prevent breaking of session recordings due to changes in the external files. |
|||
Share Share recordings with observations to collaborate with other VWO account users or even with people without VWO access. |
|||
Download Download recordings for offline sharing and viewing. |
|||
Recording Views Create a recording view and quickly access recordings for specific pages and user segments without repeating the recording configuration. |
|||
Schedule Recording Views Schedule data collection for recording views. |
|||
Funnel Drop-off Filters Filter recordings based on users who dropped off from a funnel. |
|||
Session Filters Filter recordings based on parameters like session duration, # of pages visited, etc. |
|||
Page Filters Filter recordings based on parameters like entry page, exit page, visited page, etc. |
|||
Struggle Filters Filter your recordings based on rage clicks, dead clicks, goal conversions, funnel drop-offs, or other events tracked by VWO. |
Form analysis | Convert | Adobe Target | |
---|---|---|---|
No. of Active Forms No. of active forms you can simultaneously track at a given time. |
50* | ||
Conversion Report Track user drop-offs at different stages of form submission, from landing to interaction to submission. |
|||
Dropped Field Report Percentage of users who dropped off on a field without submitting the form. |
|||
Share Report Share form analysis report with other VWO account users or even with people without VWO access. |
|||
Total Time Report Understand how long users stay on each field of a form. |
|||
Interaction Time Report Understand how long users spend on a specific field while actively interacting with it. |
|||
Hesitation Time Report Understand how long users spend on a specific field without actively interacting with it. |
|||
Refilled Field Report Percentage of users who refilled a field on the form. |
|||
Ignored Field Report Percentage of users who did not interact with a form field and submitted the form. |
|||
Schedule Form Tracking Track form during a specific period. |
Surveys | Convert | Adobe Target | |
---|---|---|---|
No. of Active Surveys No. of active surveys within your account. |
15 | ||
No. of Survey Responses No. of survey responses that you can collect for your survey campaigns. With paid plans, No. of Survey Responses = (No. of Contract Months * MTU). |
As per MTU | ||
No. of Questions per Survey The number of questions you can ask per survey. |
Unlimited | ||
Response Types Design survey with various response types including text, radio, checkboxes, etc. |
|||
Survey Report Check how many users saw, attempted and completed the survey. Get a list of responses by questions and most frequently used words by users. |
|||
Question Bank Choose from a repository of frequently asked questions to select an appropriate question. |
|||
Support for Multiple Languages Ask questions to your users in their native language. |
|||
Survey Positioning Trigger your survey either to the left bottom or right bottom of your page. |
|||
Survey Themes Save time by styling your survey using any of the pre-built themes. |
|||
Share Report Share survey report with other VWO account users or even with people without VWO access. |
|||
**NPS® Run an NPS survey to gauge the likelihood of users recommending the website to others. |
|||
Customize Welcome/ Thank you Add custom messages for users taking the survey before and after completing it. |
|||
Custom Survey Themes Add custom CSS to restyle and resize the surveys per your branding guidelines. |
|||
Download CSV Download and share detailed reports with your stakeholders in .csv format. |
|||
Survey Views Per User Adjust the number of times a user should see the survey before it stops showing. |
|||
Schedule Surveys Schedule surveys to show up during a period. |
|||
Remove branding Replace the VWO logo with your own logo. |
|||
Survey Analysis with Recordings Watch recordings of user sessions in which they responded to a survey to understand why they gave specific responses. |
|||
Survey Logic Make your surveys smarter by asking subsequent questions based on the responses given. |
Survey triggers | Convert | Adobe Target | |
---|---|---|---|
Basic Page Viewed Trigger Trigger a survey when a visitor has viewed at least 1 page in a session. |
|||
Basic Time spent Trigger Trigger a survey after a visitor has spent more than 10 seconds on the page or 60 seconds in a session. |
|||
Basic Page Scroll Trigger Trigger a survey after a visitor has scrolled more than 50% of the page. |
|||
Basic Exit Intent Trigger Trigger a survey when a visitor is trying to close the page. |
|||
Advance Page Viewed Trigger Trigger a survey immediately or after a visitor has viewed a certain number of pages. |
|||
Advance Time spent Trigger Trigger a survey immediately or after a visitor has spent a certain amount of time on a page. |
|||
Click Element Trigger Trigger a survey immediately or after a visitor has clicked on an element. |
|||
Advanced Trigger Logic Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device] |
|||
Conditional Triggers Create advanced triggers by combining multiple trigger conditions using AND and OR. |
|||
Saved Triggers Access previously created triggers for efficient reuse in campaigns without the need for repeated creation. |
|||
Advance Page Scroll Trigger Trigger a survey immediately or after a visitor has scrolled a certain percentage of the page. |
|||
Advance Exit Intent Trigger Trigger a survey immediately or after a visitor is trying to close the page. |
|||
A/B Test Variation Trigger Trigger a survey immediately or after a visitor sees a specific A/B test variation. |
|||
Goal Based Trigger Trigger a survey immediately or after a particular goal you have configured in VWO is completed. |
|||
Form Submission Trigger Trigger a survey immediately or after a visitor has submitted a form. |
|||
Engagement Trigger Trigger a survey immediately or after there is engagement on the page. |
|||
New Session Trigger Trigger a survey immediately or after a new session is created. |
|||
Javascript Trigger Write custom triggers using JavaScript to fire a survey based on an event or a specific user action. |
|||
Event-Based Triggers Trigger a survey based on Data360 Events. |
Behaviour Analytics Segmentation | Convert | Adobe Target | |
---|---|---|---|
Segment by URL Segment users based on the URLs they arrive from/land on. |
|||
Segment by Device Segment users based on devices they use such as mobile, desktops or tablets. |
|||
Segment by Traffic Source Segment users based on the traffic source (e.g. direct, paid, non-paid, email) . |
|||
Segment by User Type Segment new or returning users differently to study their behavior and personalize their experiences. |
|||
Segment by Operating System Segment users who are using a particular operating system such as Windows, Linux, etc. |
|||
Segment by Browser Segment users based on their browser. |
|||
Segment by Screen Resolution Segment users based on their screen resolution. |
|||
Segment by User Agent Values Segment users based on user-agent values. |
|||
Segment by Geography Segment users from specific geographies. |
|||
Cookie Based Segmentation Segment users based on cookie values. It can be customized based on varying business needs. |
|||
Javascript Variable Segmentation Segment user groups based on custom events that occur on your website using Javascript variables. |
|||
Query Parameter Segmentation Segment users based on using query parameters. |
|||
UTM Parameter Segmentation Segment users based on using UTM parameters such as UTM source, medium, campaign etc. |
|||
Time Based Segmentation Segment users based on their arrival time and day of the week. |
|||
Saved User Segments Access previously created user segments for efficient reuse in tests without the need for repeated creation. |
|||
Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR. |
|||
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device] |
|||
Behavioral Segmentation Segment based on events, user behavior, and actions taken by the user on your website. |
|||
IP Based Segmentation Segment users based on IP address(s). |
|||
Custom Event Segmentation Segment user groups based on custom events that occur on the website. |
|||
Attribute List Segmentation Precisely segment audience by matching a list of values with cookies, JavaScript variables, or any other identifier. |
Behaviour Analytics Reporting | Convert | Adobe Target | |
---|---|---|---|
Device Filters Filter reports based on what device your users use. |
|||
Traffic Source Filters Filter reports based on where your users came from (e.g. direct, paid, non-paid, email). |
|||
Operating System Filters Filter reports based on what operating system your users use. |
|||
User Type Filters Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences. |
|||
UTM Parameter Filters Filter reports based on using UTM parameters such as UTM source, medium, campaign, etc. |
|||
Query Parameter Filter Filter reports based on using query parameters. |
|||
Geo Filters Filter reports for specific geographies or personalize website content for users from specific locations. |
|||
Time-based Filters Filter reports based on user arrival time or day of the week. |
|||
Saved Report Filters Save your report filter as a segment and you can reuse this to slice reports faster in future . |
|||
Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR. |
|||
Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device] |
|||
Custom Dimension Make use of visitors' unique attributes to analyze test performance. |
50 |
Observations | Convert | Adobe Target | |
---|---|---|---|
Plugin Make quick observations and audit webpages while on them, all with a handy browser plug-in. |
|||
Observations with Automatic Snapshot Automatically capture snapshots of the reports as you log observations. |
Hypothesis | Convert | Adobe Target | |
---|---|---|---|
Hypotheses Prioritization + Custom Workflows Prioritize ideas based on importance, complexity and ease of implementation and customize your workflow to visualize progress. |
Idea factory | Convert | Adobe Target | |
---|---|---|---|
Idea Gallery Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy. |
This page was last updated on February 26, 2022
Critical factors to weigh when choosing the best platform
Beyond nuanced features, delve into overarching factors that will shape your testing experience on a platform. Evaluate how Convert, Adobe Target, and VWO measure up on crucial parameters to accelerate your testing journey.
User behavior analytics
Convert lacks comprehensive behavior analysis capabilities and requires integration with third-party tools for gathering such insights.
In Adobe Target, user behavioral analysis requires integration with Adobe Analytics.
VWO effortlessly combines user behavioral insights with testing, offering a comprehensive solution for optimizing user experiences.
Customer support
Convert collaborates closely with users to address their individual challenges and offers comprehensive articles. They offer hassle-free onboarding with a complimentary 10-step process.
Adobe Target, along with other Adobe Experience products, offers support through professional services, support plans, and a partner community.
VWO excels in providing full-scale implementation and thorough onboarding training. We stand out by offering top-notch support in the industry and achieving the highest CSAT score.
Privacy compliances
Convert adheres to GDPR and PCI DSS standards. However, it does not have HIPAA compliance and ISO 27001 certification.
Adobe Target is fully compliant with all major privacy regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
At VWO, we integrate security and privacy by design principles, maintaining a robust framework for secure systems. Adhering to GDPR, HIPAA, CCPA, and other regulations, we stay ahead of evolving threats and technology, ensuring proactive alignment with changing security needs.
Pricing and plans
Convert offers a variety of plans including Basic, Growth, Expert, and Enterprise. The Basic plan is available at $349/month, while pricing for the Enterprise plan is customizable.
Adobe Target offers customized pricing based on various business needs. Their pricing considerations include the required product options, the volume of digital properties utilizing Adobe Target, and omnichannel delivery.
VWO offers free plans for web testing, behavior analytics, server-side testing, and personalization. Additionally, you can choose from customized plans and pricing models as per your business requirements. Our Monthly Tracked Users (MTU) model requires you to pay exclusively for users engaging with your website campaigns.
Our customers back our stack too!
A vast majority of our 2500+ customers purchase a set of VWO products to achieve their goals. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here’s sharing some success stories in our customers’ own words.
VWO is a great tool for understanding our users and improving our site! It's testing functionality is critical to our data-driven approach to web design and conversion optimization. A/B testing remains the gold standard for understanding how different web designs impact performance and VWO's A/B testing tools are top-notch.
Kevin HillSr. Manager, Web & Search Marketing
VWO is by far the easiest testing tool. Our marketing team doesn't have to rely on any development resources to create & implement tests. The variables offered for A/B and Multivariate testing fit just about any need. They also have insightful suggestions and tons of real-time examples.
Alex KantorPresident
VWO is #1 when it comes to A/B testing
Frequently Asked Questions
Adobe Target is primarily designed to meet the requirements of advanced experimentation teams within large enterprises. It may not be as suitable for small to medium-sized businesses. Convert is primarily a testing platform that supports various types of testing such as A/B testing, split testing, and multivariate testing. With their range of plans available at different prices, Convert can meet the testing requirements of various businesses.
Given that Adobe Target is tailored for enterprise-level companies, its advanced features may present a steep learning curve. In contrast, Convert caters to businesses of all sizes, offering more intuitive features. But if you want the best mix of enterprise-grade features and ease of use, VWO should be your choice.
Targeting enterprises, Adobe Target may fall towards the higher end of the price spectrum. Their pricing is not disclosed and is only available upon request. In contrast, Convert has made its pricing available, starting with a basic plan at $349/month, with pricing for their enterprise plan available upon request.
If you're looking for free plans to explore the features, you can go for VWO. As your business grows and requirements evolve, you can upgrade to premium packages.
Convert offers over 90 integrations, while Adobe Target provides native integration with Adobe Experience Cloud tools. API-based integration is feasible for third-party analytics with Adobe Target.
Convert works closely with users to find solutions to their challenges and offers extensive knowledge base articles. Adobe Target offers support via professional services, support plans, and a partner community. For exceptional customer support, consider VWO, holding the highest CSAT score in the industry. Get a firsthand experience by having our team walk you through the features of VWO today.