Case Study

Tinkoff Bank Used A/B Testing To Improve UX And Improve Conversions

Location icon Moscow, Russia
Industry Icon Financial Services
35.8%
Increase in conversion rates

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Tinkoff Bank, a leading Russian digital bank, wanted to increase conversions from its credit card application page. Find out how the 3 A/B tests they ran by using VWO led to significantly higher submissions of completed application forms.