Go beyond clicks. Personalize for the emotions behind them.
EmotionsAI segments every visitor by emotional need in 30 seconds - so your tests win more, your personalization lands harder, and your next move is never a guess.
Clicks tell you what happened. Not why.
Behavior is the symptom. Emotion is the cause.
Two shoppers take the same path for completely different reasons. One needs reassurance. The other wants the deal. Your winning variation only ever speaks to one of them.
That is why tests flatline.
That is why personalization stalls.
That is where revenue goes to disappear.
Emotional segmentation. AI-driven personalization. One engine.
No complex segments to build. No new data sources to integrate. No engineering tickets to file.
Segmentation built on how people actually decide
Around 80% of buying decisions are driven by emotion. EmotionsAI reads in-session behavioral signals and assigns each visitor to one of 10 emotional need profiles in about 30 seconds.
One emotional layer, applied everywhere
The same segments power your A/B tests, personalization campaigns, audience targeting, and analytics with no duplicated setup across tools.
AI that does the heavy lifting
No manual rule-building, no third-party data stitching, no cookie dependencies. The engine classifies visitors automatically and keeps learning as they interact.
Predictable ROI, not one-off wins
Emotional needs are stable over time, even as behaviors shift. That makes emotion-based campaigns a stronger foundation for projecting long-term performance.
Launch emotion-based experiences with a toggle
EmotionsAI was designed so marketing, CRO, and product teams can act on visitor psychology directly, with no IT project sitting between them and their roadmap.
Switch-on deployment
EmotionsAI runs on your existing tag. Activation is a toggle, not an implementation.
No new data plumbing
The engine works from anonymous in-session behavior. No third-party cookies, no new tracking schema, no data warehouse work required.
Built-in recommendations
The platform surfaces where emotional needs are unmet in your funnel and suggests specific changes your team can ship without rebuilding the page.
GDPR-ready from day one
Segmentation is based on anonymous behavioral signals, not personal identifiers. GDPR and CCPA compliant by design.
10 emotional need profiles, rooted in customer psychology
Generic personalization targets segments. EmotionsAI targets motivation, showing each visitor the experience that feels right to convert.
Emotion-based personalization campaigns built on these profiles typically drive revenue increases between 5% and 10%.
Stop running tests that end in "no significant difference."
A standard A/B test wins around 20% of the time. With EmotionsAI layered on, 60% of variations show positive business impact.
Find wins hiding inside neutral tests
Break down any experiment by emotional profile to uncover variations that resonate strongly with one group, even when the aggregate result looks inconclusive.
Turn segment wins into personalized experiences
When a variation performs for a specific emotional need, promote it from test to personalized experience in a few clicks.
Prioritize by impact, not intuition
See which emotional segments represent your biggest opportunity gaps—and build your roadmap around the audiences with the most untapped potential.
Behavior changes weekly. Emotional needs don't.
Because underlying emotional drivers of conversion are stable, EmotionsAI gives you a baseline that holds up over time.
Consistent forecasting input
Use emotional segments as a steady measurement layer to project campaign returns with more confidence.
Roadmap built on empathy
Identify where in the journey specific emotional needs are going unmet, and quantify the revenue at stake if you leave them unaddressed.
Enrich your existing analytics
Push emotional segmentation data into the tools your team already uses, adding the why to dashboards that only show the what.
Built on nearly a decade of behavioral science
100M+
Customer journeys analyzed
20K+
Online surveys
200+
A/B tests studied
8 years
of behavioral research and development
Built for the way optimization teams actually work
One-click activation
Turn EmotionsAI on through the platform without additional tagging or setup.
Visual editor compatibility
Design emotion-targeted experiences using the same drag-and-drop editor your team already uses for testing and personalization.
Audience builder integration
Combine emotional profiles with first-party cohorts, external segments, or behavioral filters for highly specific targeting.
Cookieless by design
Segmentation runs on anonymous in-session behavior, so the engine works even as third-party cookies disappear.
Customer success partnership
Strategists work directly with your team to translate emotional insights into concrete campaign ideas.
Real-time classification
Visitors are profiled within roughly 30 seconds of landing, so personalization can trigger inside the same session.
Cross-channel application
Apply emotional segments across web personalization, experimentation, and analytics enrichment from one source of truth.
Real brands. Real emotional impact.
Find out what makes VWO AB Tasty the go-to choice for brands looking to optimize their online store and maximize conversions.
Get enterprise-grade security and support from day one
Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.
Your data is safe and secure with us
We value our customers' trust in our platform. Hence, we try our best to comply with security and privacy mandates across physical and digital geographies.
Explore Privacy & Security
Two-factor authentication (2FA)
Enhance VWO AB Tasty account security with two-factor authentication at the user or workspace level using authenticator apps or email passcodes.
Data storage
VWO AB Tasty has data centers in the US, the EU (Belgium), and India. Our CDN uses a load balancer, is hosted on Google Cloud Platform, and spans 10 locations from Japan to Brazil for faster loading.
Dedicated customer success manager
Leverage our training programs and dedicated success manager to optimize your website for better conversions.
Support with a constant CSAT of ~99%
You can count on us all year round for your most minor query while running the most complex experiments. Our technical experts will guide you all year round.
Single sign-on (SSO)
Log into VWO AB Tasty securely and conveniently using SAML 2.0-based single sign-on via identity providers like Google, Azure Cloud, OneLogin, Okta, and others.
Role-based permissions
Get Sub-accounts and varying levels of user permissions to bifurcate testing for client/agency and role division for the enterprise.
Frequently Asked Questions
EmotionsAI is built for CRO managers, experimentation leads, personalization specialists, and product teams running optimization programs at scale. It is particularly valuable for teams whose A/B tests frequently come back inconclusive, or who want to move beyond rule-based personalization into AI-driven segmentation.
Behavioral segments describe what visitors did. Emotional segments describe why they did it. The two are complementary, but emotional profiles tend to be more stable over time, which makes them a stronger foundation for personalization that does not need constant maintenance and for ROI forecasts that hold up across quarters.
No. EmotionsAI runs on the existing VWO AB Tasty tag. Activation is a toggle inside the platform. There is no separate SDK, no new data layer, and no engineering ticket required to get started.
Yes. The engine segments visitors based on anonymous in-session behavioral signals, not personal identifiers or third-party cookies. It is GDPR and CCPA compliant by design.
AB Tasty and VWO are part of the same group. EmotionsAI sits within the AB Tasty experience optimization suite, adding an emotional segmentation layer to experimentation and personalization. VWO covers behavioral analytics, qualitative feedback, A/B testing, and feature experimentation. Used together, teams get a full stack for understanding visitor behavior, interpreting the emotional drivers behind it, and acting on both.
