AB Tasty vs. Adobe Target vs. VWO

Discover the best optimization platform for your business

Explore the capabilities and benefits of AB Tasty, and Adobe Target to determine which platform best suits your optimization goals and supports your business growth. Additionally, see how they stack up against VWO’s comprehensive features, connected ecosystem, and award-winning customer support.

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Did you know that VWO emerged as the leader in the G2 Winter Report 2024?

Evaluate key features to identify the advantages and strengths of each platform

This in-depth comparison will help you understand how each of these tools can impact your optimization initiatives.

Capabilities	AB Tasty	Adobe Target
Behavioral Insights
Targeting and Personalization
Project Management
Customer Data Platform
Robust Statistical Engine and Reporting

Experience all these features for free with VWO. Learn more about VWO’s 30-day free trial.

Detailed comparative analysis of AB Tasty & Adobe Target’s key features and functionalities

Identify the best choice for your optimization journey through a detailed feature comparison of AB Tasty, Adobe Target, and VWO.

Platform & Account Management	AB Tasty	Adobe Target
Account Members Add multiple people to the same account but with varying levels of access.
Pages Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.
API Access (rate limit of 60K/month) Start and pause campaigns programmatically or pull test metrics into other dashboards.		Information NA
Internal IP Exclusion Users who access your website from these IP addresses will not be tracked in VWO.	Information NA	Information NA
Sub Accounts Create sub-accounts for different teams or digital assets. Very handy for large enterprises, and especially agencies!		Information NA
Integrations Seamlessly integrate with third-party tools.		Majorly with Experience Cloud

Security & Compliance	AB Tasty	Adobe Target
Account Alerts Set email alerts for account administrators to receive notifications for your VWO account related activities.
Login Restriction Restrict login into your VWO app to specific city/ region/ country/ IP address.		Information NA
Activity Monitoring Review the usage history, including all activities performed by different account members within the account.	Information NA
2-Factor Authentication (2FA) 2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.
GDPR HIPAA, CCPA, ISO 27001:2013, ISO 27701:2019, PCI DSS Compliant VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.
Single Sign On Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.
Data Storage All VWO data is stored in one of the two data centers, as configured for the accounts	Information NA	US, EU, Japan	USA, EU, India

Customer Success	AB Tasty	Adobe Target
Self Paced Training Videos Watch our recorded training videos for every feature as per your schedule.
1-on-1 Onboarding & Training Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.	Paid	Information NA
Dedicated Account Manager A dedicated manager assigned to your account helps you every step of the way toward success.	Information NA	Information NA

Support	AB Tasty	Adobe Target
Chat Support Reach out to support via in-app chat to give feedback or raise an issue.	Information NA
Phone Support Get on a call with a VWO support member to resolve your queries.	Information NA
Knowledge Base Search and browse our online knowledge base for answers and documentation.
Email Support Reach out to support via registered email to give feedback or raise an issue.
Support Availability The availability of our support team to respond and resolve your queries irrespective of the timezone.	Information NA	Information NA	24 X 7 - Enterprise Plan
First Response Time (working days only) The time it takes for our support team members to become available in your timezone for query resolution.	Information NA	Information NA	4 hrs

Campaign Editor	AB Tasty	Adobe Target
AI-Based Text Recommendations Generate alternate text recommendations for the existing copy on your website.
Personalized Text Personalize the text on your webpage with customer-specific behavioral or demographic data.	Information NA
Visual Editor Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.
Code Editor Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.
Add/ Edit Elements Add new or edit UI elements to your webpage.		Using custom code template
Preview Variation(s) Conduct a quality review of the variations by previewing them to verify that all modifications have been applied to the website before going live.
Multi-Page Campaigns Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.
Multi-Device Campaigns Tailor modifications to specific devices or apply them consistently across all devices.
Add Campaign JS Run a custom code for the entire campaign regardless of which variation the users sees.
No. of Variations Total number of variations you can create for a test.	Unlimited	Unlimited	Unlimited
Selective-Page Campaigns Apply changes only on the page you edited, even if the campaign includes multiple pages.	Information NA
No. of Concurrent Campaigns Total number of tests you can run on your account concurrently.	Unlimited	Unlimited	Unlimited

Campaign Editor Library	AB Tasty	Adobe Target
Elements Library Library of customizable pre-designed UI elements like list item, content block, buttons, etc.		Information NA
Save Modifications to Library Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.		Information NA
Save Elements to Library Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.		Information NA
Widget Triggers Control when a widget appears, how often it appears, or does not appear when dismissed.
Widgets Library Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding.

Campaign Targeting	AB Tasty	Adobe Target
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]
Screen Resolution Targeting Target users based on their screen resolution.		Information NA
User Agent Values Targeting Target users based on user-agent values.		Information NA
IP Based Targeting Target users based on IP address.
Attribute List Targeting Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.		Information NA
URL Targeting Target users based on the URLs they arrive from/land on
Basic Device Targeting Target users based on the device they use. Basic options like mobile, desktop, tablet available.
Traffic Source Targeting Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page.
Basic Operating System Targeting Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.
Advanced Device Targeting Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.
Advanced Operating System Targeting Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.
Browser Targeting Target users based on their browser.
Geo Targeting Target users from specific geographies or personalize website content for users from specific locations.
Cookie Based Targeting Target users based on cookie values. It can be customized based on varying business needs.
Javascript Variable Targeting Target user groups based on custom events that occur on your website using Javascript variables.
User Intent Targeting Target users based on their intent of visiting your website using referral URLs.		Information NA
Query Parameter Targeting Target users based on their query parameters.
UTM Parameter Targeting Target users based on UTM parameters such as UTM source, medium, campaign etc.
Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR.
Behavioral Targeting Target based on events, user behavior, and actions taken by the user on your website.
Custom Event Targeting Target user groups based on custom events that occur on the website.
User Type Targeting Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.
Time Based Targeting Target users on your test page based on their arrival time and day of the week.
Saved User Segments Access previously created user segments for efficient reuse in tests without the need for repeated creation.

Campaign Triggers	AB Tasty	Adobe Target
Basic Page Scroll Trigger Trigger a campaign after a visitor has scrolled more than 50% of the page.
Basic Exit Intent Trigger Trigger a campaign when a visitor is trying to close the page.
Advance Page Scroll Trigger Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.
Advance Exit Intent Trigger Trigger a campaign immediately or after a visitor is trying to close the page.
Form Submission Trigger Trigger a campaign immediately or after a visitor has submitted a form.
Engagement Trigger Trigger a campaign immediately or after there is engagement on the page.
Goal Based Trigger Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.
Advanced Trigger Logic Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]
Basic Page Viewed Trigger Trigger a campaign when a visitor has viewed at least 1 page in a session.
Basic Time Spent Trigger Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.
Advance Page Viewed Trigger Trigger a campaign immediately or after a visitor has viewed a certain number of pages.
Advance Time Spent Trigger Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page.
Conditional Triggers Create advanced triggers by combining multiple trigger conditions using AND and OR.
Saved Triggers Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.
Click Element Trigger Trigger a campaign immediately or after a visitor has clicked on an element.
Javascript Trigger Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.
Event-Based Triggers Trigger a campaign based on Data360 Events.
New Session Trigger Trigger a campaign immediately or after a new session is created.	Information NA
A/B Test Variation Trigger Trigger a campaign immediately or after a visitor sees a specific A/B test variation.	Information NA
Campaign Activation Trigger Control activation of campaigns using manual triggers by custom conditions in your website code.	Information NA

Campaign Reports	AB Tasty
Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]
Saved Report Filters Save your report filter as a segment and you can reuse this to slice reports faster in future .
Compare User Segments Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.
Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR.
Custom Dimension Make use of visitors' unique attributes to analyze test performance		50
Download Detailed CSV Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.
Share Report Share report with other VWO account users or even with people without VWO access.	Information NA
Reporting Dashboard See the results of your experiments on our Bayesian-powered reporting dashboard.
Download Summary CSV Download the summary report to see the high level information about your test data.
Time Based Filters Filter reports based on user arrival time or day of the week.
Goal Comparison Compare multiple goals within the same report.
Traffic Source Filters Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).
Device Filters Filter reports based on the device your users use.
Operating System Filters Filter reports based on the operating system your users use.
User Type Filters Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.
UTM Parameter Filters Filter reports based on UTM parameters such as UTM source, medium, campaign etc.
Query Parameter Filter Filter reports based on query parameters
Geo Filters Filter reports for specific geographies.

Campaign Types	AB Tasty	Adobe Target
Split URL Testing Compare various versions of your website hosted on multiple URLs by distributing website traffic among them to determine the highest-performing variation.
AB Testing Build and compare variations of your website to analytically determine the better performing version.
Multivariate (MVT) Testing Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination of variations.

Campaign Settings	AB Tasty	Adobe Target
Multi Arm Bandit Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.
Self Hosting Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers.
Campaign Alerts Set email alerts for account administrators to receive notifications for your VWO campaign related activities.	Information NA
Multi-Browser QA Preview your tests across multiple browsers and validate them before launching the test.	Information NA	Information NA
Mutually Exclusive Groups Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.	Yes (1 visitor 1 experiment option)	Only possible using custom targeting	Upto 10 user groups*
Traffic Allocation Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.
Cross Domain Testing Run tests on multiple domains within user journey, where user tracking and goals can be on one or more domains.
Campaign Scheduling Schedule tests at specific time/date or create recurring schedule to run tests.
Campaign Version History View the changes that you’ve made to your campaign over its lifetime.	Information NA
Goals/ Metrics Configure and track goals in your VWO account.			Y - Unlimited

Goals	AB Tasty	Adobe Target
No. of Active Goals The number of goals that you can configure and track in your VWO account.			75
Track Standard Events Track page visits, clicks, form submits & purchases on your website.
Goal Reporting Check goal performance over a period of time with goal metrics like total conversions, conversion rate, etc.
Share Report Share the goal conversion report with other VWO account users or even with people without VWO access.
Track Custom Events Set up custom triggers on your website to track your events in VWO. For ex - video played, session time > 30 secs, etc.
Funnel Drop-off Filters Filter reports based on users who dropped off from a funnel.
A/B Test Variation Filters Filter reports based on users who were part of a test campaign or saw a particular test variation.
Goal Reporting Filters Filter your reports based on a weekday, time of day, goal URL, goal revenue, etc.
Conversion Heatmaps & Recordings Check heatmaps and recordings of users who converted or didn't convert for the goal.

Funnels	AB Tasty	Adobe Target
No. of Active Funnels The number of funnels that are active and tracking data within your account.			20
Funnel Reporting Check funnel performance over a period of time to see how users move through the stages of funnels and when they drop-off.
Share Report Share the funnel conversion report with other VWO account users or even with people without VWO access.
Funnel Drop-off Filters Filter reports based on users who dropped off from a funnel.
A/B Test Variation Filters Filter reports based on users who were part of a test campaign or saw a particular test variation.
Funnel Reporting Filters Filter funnel reports to view data for specific days of the week, hours of the day, funnel revenue value etc.
Drop Off Heatmaps & Recordings Check heatmaps and recordings of users who drop off from the funnel at any stage.

Heatmaps	AB Tasty	Adobe Target
No. of Heatmaps Visualize users clicks with a colored overlay on top of your website page to identify hotspots of engagement.			Unlimited
Clickmap Track clicks on specific elements and compare them to total clicks on a page or area.
Observations with Heatmap Screenshot Note observations with automaticaly attached heatmap screenshots to enable easy collaboration.
Multi-Device Heatmaps View heatmaps for desktop, tablet, or mobile websites.
A/B Test Variation Heatmap View heatmap of a particular A/B test variation.
Share Share heatmaps with observations to collaborate with other VWO account users or even with people without VWO access.
Download Download heatmaps for offline sharing and viewing.
Heatmap Views Create a heatmap view and quickly access heatmap data for specific pages and user segments without repeating the heatmap configuration.
Schedule Heatmap Views Schedule data collection for heatmap views.
Scrollmap Visualize how deep a user scrolls through your page to understand scroll depths.
Tracking dynamic elements in live heatmaps View heatmaps of different pages, interactive elements(such as popups, modals, and menus), and pages behind logins as you navigate your website.
Funnel Drop-off Filters Filter heatmaps based on users who dropped off from a funnel.
Click Area Just click, drag and select multiple areas on the page to directly compare their engagement.
Element List Displays a list of both visible and hidden elements with their types and show clicks on each from highest to lowest.

Session recordings	AB Tasty	Adobe Target
No. of Recordings Number of recordings you can have for your monthly tracked users (MTU).			Unlimited above 10k MTU
Page / Session / User Recordings Watch recordings of a page, a session or all sessions of a user consisting of multiple pages.
Multi-Device Recordings View recordings of all user sessions on desktop, tablet, or mobile.
Observations with Recording Moment Link Note observations with automatically tagged moment in recordings to enable easy collaboration.
Anonymize or Whitelist Elements Customize what is shown or hidden in recordings, and anonymize key presses by default.
Saved Recordings The number of recordings you can store in VWO for later viewing.			1000
Asset Snapshoting Save snapshot of externally loaded style files to prevent breaking of session recordings due to changes in the external files.
Share Share recordings with observations to collaborate with other VWO account users or even with people without VWO access.
Download Download recordings for offline sharing and viewing.
Recording Views Create a recording view and quickly access recordings for specific pages and user segments without repeating the recording configuration.
Schedule Recording Views Schedule data collection for recording views.
Funnel Drop-off Filters Filter recordings based on users who dropped off from a funnel.
Session Filters Filter recordings based on parameters like session duration, # of pages visited, etc.
Page Filters Filter recordings based on parameters like entry page, exit page, visited page, etc.
Struggle Filters Filter your recordings based on rage clicks, dead clicks, goal conversions, funnel drop-offs, or other events tracked by VWO.

Form analysis	AB Tasty	Adobe Target
No. of Active Forms No. of active forms you can simultaneously track at a given time.			50*
Conversion Report Track user drop-offs at different stages of form submission, from landing to interaction to submission.
Dropped Field Report Percentage of users who dropped off on a field without submitting the form.
Share Report Share form analysis report with other VWO account users or even with people without VWO access.
Total Time Report Understand how long users stay on each field of a form.
Interaction Time Report Understand how long users spend on a specific field while actively interacting with it.
Hesitation Time Report Understand how long users spend on a specific field without actively interacting with it.
Refilled Field Report Percentage of users who refilled a field on the form.
Ignored Field Report Percentage of users who did not interact with a form field and submitted the form.
Schedule Form Tracking Track form during a specific period.

Surveys	AB Tasty	Adobe Target
No. of Active Surveys No. of active surveys within your account.			15
No. of Survey Responses No. of survey responses that you can collect for your survey campaigns. With paid plans, No. of Survey Responses = (No. of Contract Months * MTU).			As per MTU
No. of Questions per Survey The number of questions you can ask per survey.			Unlimited
Response Types Design survey with various response types including text, radio, checkboxes, etc.
Survey Report Check how many users saw, attempted and completed the survey. Get a list of responses by questions and most frequently used words by users.
Question Bank Choose from a repository of frequently asked questions to select an appropriate question.
Support for Multiple Languages Ask questions to your users in their native language.
Survey Positioning Trigger your survey either to the left bottom or right bottom of your page.
Survey Themes Save time by styling your survey using any of the pre-built themes.
Share Report Share survey report with other VWO account users or even with people without VWO access.
**NPS® Run an NPS survey to gauge the likelihood of users recommending the website to others.
Customize Welcome/ Thank you Add custom messages for users taking the survey before and after completing it.
Custom Survey Themes Add custom CSS to restyle and resize the surveys per your branding guidelines.
Download CSV Download and share detailed reports with your stakeholders in .csv format.
Survey Views Per User Adjust the number of times a user should see the survey before it stops showing.
Schedule Surveys Schedule surveys to show up during a period.
Remove branding Replace the VWO logo with your own logo.
Survey Analysis with Recordings Watch recordings of user sessions in which they responded to a survey to understand why they gave specific responses.
Survey Logic Make your surveys smarter by asking subsequent questions based on the responses given.

Survey triggers	AB Tasty	Adobe Target
Basic Page Viewed Trigger Trigger a survey when a visitor has viewed at least 1 page in a session.
Basic Time spent Trigger Trigger a survey after a visitor has spent more than 10 seconds on the page or 60 seconds in a session.
Basic Page Scroll Trigger Trigger a survey after a visitor has scrolled more than 50% of the page.
Basic Exit Intent Trigger Trigger a survey when a visitor is trying to close the page.
Advance Page Viewed Trigger Trigger a survey immediately or after a visitor has viewed a certain number of pages.
Advance Time spent Trigger Trigger a survey immediately or after a visitor has spent a certain amount of time on a page.
Click Element Trigger Trigger a survey immediately or after a visitor has clicked on an element.
Advanced Trigger Logic Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]
Conditional Triggers Create advanced triggers by combining multiple trigger conditions using AND and OR.
Saved Triggers Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.
Advance Page Scroll Trigger Trigger a survey immediately or after a visitor has scrolled a certain percentage of the page.
Advance Exit Intent Trigger Trigger a survey immediately or after a visitor is trying to close the page.
A/B Test Variation Trigger Trigger a survey immediately or after a visitor sees a specific A/B test variation.
Goal Based Trigger Trigger a survey immediately or after a particular goal you have configured in VWO is completed.
Form Submission Trigger Trigger a survey immediately or after a visitor has submitted a form.
Engagement Trigger Trigger a survey immediately or after there is engagement on the page.
New Session Trigger Trigger a survey immediately or after a new session is created.
Javascript Trigger Write custom triggers using JavaScript to fire a survey based on an event or a specific user action.
Event-Based Triggers Trigger a survey based on Data360 Events.

Behaviour Analytics Segmentation	AB Tasty	Adobe Target
Segment by URL Segment users based on the URLs they arrive from/land on.
Segment by Device Segment users based on devices they use such as mobile, desktops or tablets.
Segment by Traffic Source Segment users based on the traffic source (e.g. direct, paid, non-paid, email) .
Segment by User Type Segment new or returning users differently to study their behavior and personalize their experiences.
Segment by Operating System Segment users who are using a particular operating system such as Windows, Linux, etc.
Segment by Browser Segment users based on their browser.
Segment by Screen Resolution Segment users based on their screen resolution.
Segment by User Agent Values Segment users based on user-agent values.
Segment by Geography Segment users from specific geographies.
Cookie Based Segmentation Segment users based on cookie values. It can be customized based on varying business needs.
Javascript Variable Segmentation Segment user groups based on custom events that occur on your website using Javascript variables.
Query Parameter Segmentation Segment users based on using query parameters.
UTM Parameter Segmentation Segment users based on using UTM parameters such as UTM source, medium, campaign etc.
Time Based Segmentation Segment users based on their arrival time and day of the week.
Saved User Segments Access previously created user segments for efficient reuse in tests without the need for repeated creation.
Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR.
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]
Behavioral Segmentation Segment based on events, user behavior, and actions taken by the user on your website.
IP Based Segmentation Segment users based on IP address(s).
Custom Event Segmentation Segment user groups based on custom events that occur on the website.
Attribute List Segmentation Precisely segment audience by matching a list of values with cookies, JavaScript variables, or any other identifier.

Behaviour Analytics Reporting	AB Tasty	Adobe Target
Device Filters Filter reports based on what device your users use.
Traffic Source Filters Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).
Operating System Filters Filter reports based on what operating system your users use.
User Type Filters Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.
UTM Parameter Filters Filter reports based on using UTM parameters such as UTM source, medium, campaign, etc.
Query Parameter Filter Filter reports based on using query parameters.
Geo Filters Filter reports for specific geographies or personalize website content for users from specific locations.
Time-based Filters Filter reports based on user arrival time or day of the week.
Saved Report Filters Save your report filter as a segment and you can reuse this to slice reports faster in future .
Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR.
Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]
Custom Dimension Make use of visitors' unique attributes to analyze test performance.			50

Observations	AB Tasty	Adobe Target
Plugin Make quick observations and audit webpages while on them, all with a handy browser plug-in.
Observations with Automatic Snapshot Automatically capture snapshots of the reports as you log observations.

Hypothesis	AB Tasty	Adobe Target
Hypotheses Prioritization + Custom Workflows Prioritize ideas based on importance, complexity and ease of implementation and customize your workflow to visualize progress.

Idea factory	AB Tasty	Adobe Target
Idea Gallery Take inspiration from hundreds of ideas, case studies, and other resources to develop your own strategy.

Key elements to prioritize when choosing an optimization platform

Here are some must-have capabilities that can boost your optimization program, drive business growth, and give you a competitive edge.

User behavior analytics

AB Tasty does not offer this crucial capability, however, you can integrate with various third-party applications for tracking and analyzing customer behavior insights.

Adobe Target, on the other hand, requires you to integrate with Adobe Analytics for the same.

Unlike the above platforms, VWO offers various behavior analytics capabilities like heatmaps, session recordings, on-page surveys, form analytics, and so on within a single application. These capabilities not only provide deeper insights into user behavior but also help you understand evolving user journeys and build optimized experiences.

Customer support

While AB Tasty's customer success teams offer personalized assistance for implementing tests and improving user experiences, the platform does not provide 24/7 support. Users can also reach out to them via email, phone, or through their ticketing system.

Similarly, Adobe Target also follows a ticketing system where users can raise concerns or they can also find solutions on the platform’s community forum.

With a remarkable 98% CSAT score, VWO offers unparalleled customer support that includes chat, phone assistance, and access to a dedicated account manager, all provided at no extra cost depending upon your chosen plan. Also, VWO maintains a swift first response time of 1.7 hours, which is faster than the industry average of 2.4 hours.

Privacy compliances

Currently, AB Tasty is not HIPAA compliant, however, the platform does comply with other privacy regulations such as the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) standards.

Adobe Target complies with major privacy regulations and it also supports opt-in functionality.

VWO complies with all the above-mentioned privacy regulations and also has important certifications such as ISO 27001:2013, ISO 27701:2019, and SOC 2 Type II. The platform continuously enhances its security measures and conducts periodic security reviews to prioritize privacy, ensuring you remain compliant with the latest privacy guidelines.

International Organization Standardization Certification

International Organization Standardization Certification 27701

Pricing and plans

AB Tasty provides personalized quotes upon request, while their pricing model is based on the volume of monthly active users. A drawback to this method is that all users landing on a page are counted toward the quota, regardless of whether or not they become a part of the campaign.

Adobe Target employs a usage-based pricing structure, which is determined by three primary factors: chosen product option, monthly visitor volume, and platform type (Web, Server, or Mobile).

VWO's forever-free plan is specially designed for businesses that are just getting started with experimentation. The platform also offers various pricing options that are tailored to the specific business needs of small, medium, and large enterprises. Moreover, VWO’s pricing plans are based on Monthly Tracked Users (MTU), meaning you pay only for unique users who actively engage with your campaigns. Unlike AB Tasty and Adobe Target where you have to request pricing information, VWO’s pricing plans are publicly available.

Our customers back our stack too!

A vast majority of our 2500+ customers purchase a set of VWO products to achieve their goals. While our industry-leading G2 ratings and benchmark CSAT scores are evidence enough, here’s sharing some success stories in our customers’ own words.

For our checkout flow, we generally used to launch features and enhancements as per merchant's requirements, but these were not really tested against actual consumer behavior. This is where VWO really helped us. We could test our initial hypothesis on a few visitors and then ramp it up for entire website traffic. The editor and recording features are really amazing where you can analyze consumer behavior in stealth mode without compromising any of their personal details.

Abhinav Chitre
Senior Product Manager

VWO allowed us to refocus on our Experience Optimization with a fresh lens. The connectedness of the platform made it very easy for me and my team to ramp up our efforts.

Ruben ten Brinke
Marketing Operations Coordinator

Discover opportunities to optimize user experiences on your website and mobile app.

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Frequently Asked Questions

AB Tasty and Adobe Target are both powerful experimentation platforms that offer advanced capabilities to grow and build your optimization program.

However, they differ in several key aspects such as user behavior analytics, and customer support.

For example, AB Tasty does not offer the capability of analyzing user behavior and providing key insights. To do so, you would have to rely on other third-party applications, which is a major drawback of the platform.
Adobe Target also requires you to integrate with Adobe Analytics for user behavior analytics.

AB Tasty offers phone and email support along with a ticketing system where users can raise concerns and queries. Although 24x7 support is missing with AB Tasty, the platform does offer personalized support to its clients through customer success teams.

Adobe Target follows a ticketing system and also offers various support options that include documentation, and other training resources.

The pricing plans for both AB Tasty and Adobe Target are available only upon request. It is worth noting that AB Tasty’s pricing options are based on monthly active users (MAU), which can be a drawback any user arriving on a page will be counted in your quota, irrespective of whether they become a part of your campaign.
Adobe Target’s pricing options are based on three key factors: the product option, monthly visitor count, and the platform type (Web, Server, or Mobile).

While AB Tasty is considered to be more user-friendly than Adobe Target, VWO’s intuitive user interface and easy setup make it the go-to choice for brands across the globe. Take a free trial to experience VWO’s user-friendly platform right away.

AB Tasty’s pricing plans are based on the monthly active users (MAU) model. A severe limitation of this model is that all users arriving on a certain page will be counted in your quota, irrespective of whether or not they engage with your campaigns.

Adobe Target, on the other hand, relies on a usage-based pricing model. This basically depends on three major factors: the product option you choose, no of visitors/month, and the type of platform (Web/Server/Mobile).

To know which platform is more affordable, you should request pricing information from each of them and then decide which one suits your requirements the best and also falls within your budget.

VWO sets itself apart from the competition through its transparent approach to pricing. You can either opt for an exciting forever-free plan or choose from a wide range of pricing options that are tailored to your specific needs and business goals. Also, in VWO's Monthly Tracked Users (MTU) model, you only pay for users who actively engage with your campaigns. This ensures affordability, cost-effectiveness, and customized solutions for your business.

AB Tasty offers multiple integrations with major software solutions while Adobe Target offers integrations only with the Adobe Experience Cloud. VWO, on the other hand, seamlessly integrates with 40+ technology platforms which allows you to bring all your customer data to one platform.

According to G2 ratings, the quality of support offered by AB Tasty is better than Adobe Target.

However, it is VWO’s award-winning customer support that stands unmatched with a 98.9% CSAT score from 6800+ responses. Thousands of businesses across the globe trust VWO for its dedicated 24x7 support, seamless onboarding, and end-to-end consultation.

Although AB Tasty is an effective tool for experimentation, it lacks the crucial capability of user behavior analytics and requires you to integrate with other third-party platforms for the same. Also, AB Tasty is not HIPPA compliant.

Adobe Target requires you to integrate with Adobe Analytics for user behavior analytics, which can sometimes be a complicated process. Also, the platform only offers integrations with the Adobe Experience Cloud which is again a severe limitation for businesses.

VWO, however, is widely recognized as the best experimentation platform for its ease of use, affordability, seamless integrations, dedicated customer support, and, more importantly, for offering an interconnected solution for all your optimization requirements. With VWO, you can optimize entire user journeys and deliver exactly what your customers want.

Features (+125 more)

Features (+120 more)