Case Study

How Zalora’s Product Page Optimization Increased Checkout Rate By 12%

Zalora Logo
Location Icon Singapore
Industry Icon eCommerce
Checkout Rate

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Founded in 2012 by Rocket Internet, Zalora is the fastest growing online fashion retailer in Asia. Competing in the 600+ million people APAC online fashion market worth approximately US$63.5 billion, Zalora aims to become the region’s leading online fashion destination.

VWO got in touch with Liang Jian Tan and Wai Teng Yong, who were then part of the regional onsite marketing team at Zalora. The purpose was to learn all about a successful checkout optimization test they ran by using the VWO platform, with the help of the VWO Services team.