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Webinar

The Crucial Role of Feedback Loops in A/B Testing

23 June 2024 PM Eastern time
Duration - 40 minutes (Approx.)
Speaker
Richard Joe

Richard Joe

Founder, Kaizen CRO

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This session is designed for optimizers who are ready to move beyond rigid testing roadmaps and embrace a more dynamic, iterative approach. We’ll delve into the principles of Kaizen, the Japanese philosophy of continuous improvement, and how it can revolutionize your testing practices.

In this webinar, our expert speaker, Richard Joe of Kaizen CRO, will show you how to extract valuable insights from both quantitative and qualitative data post-test analysis. We’ll guide you through creating a ‘re-test-launch-learn’ cycle, ensuring that each experiment builds on the last for ongoing optimization. By adopting a growth mindset, as championed by Carol Dweck, you’ll view failures as stepping stones to success, ultimately driving higher conversion rates and richer learnings.

Join us to transform your A/B testing approach and achieve sustained growth through effective feedback loops. This session will equip you with the tools and mindset needed to navigate the complexities of experimentation and maximize your results.

Key Takeaways

  • Iterate Beyond the Roadmap: Learn how to refine and iterate on past tests to continuously improve conversion rates and gather new insights.
  • Adopt a Growth Mindset: Embrace challenges and view failure as a learning opportunity, applying these lessons to future tests for better outcomes.
  • Understand Consequential Impacts: Recognize and manage the first, second, and third-order effects of your experiments to optimize overall performance.

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