Case Study

Viadeo Added 2 Magical Words To Increase CTR By 28%

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Location Icon Paris (France)
Industry Icon SaaS
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Soocial (now Viadeo) is an online address book that helps you keep your phone, computer, and online services contacts sane. The app works with over 500 phone models, webmail (like Gmail, Hotmail, and Yahoo), and your Mac and Outlook.

This case study with direct inputs from Soocial CEO, Stefan Fountain, tells you about what they tested, why they tested, and what others can learn from the results.