Case Study

Optimizing Flos USA’s Purchase Funnel To Boost Checkout Conversion Rate By 125%

94 Flos Usa
Location Icon New York, United States
Industry Icon eCommerce
Checkout Rate

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Established in 1962 in Merano, Italy, Flos is recognised as a world leading manufacturer of innovative lighting solutions. It exports to more than 70 countries worldwide and has single-brand stores in Rome, Paris, New York and Stockholm among other major locations.

Flos USA is a subsidiary of Flos, which serves as an online store selling lighting solutions to consumers in US and Canada. We spoke with Harinder Jaura, chief consultant for VWO Services, about how his team followed a structured CRO process to help Flos USA optimize conversion rates on their eCommerce store.

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The VWO services team has far exceeded my expectations and continues to push the needle. The team is exceptional in their knowledge and works like an extension of our team doing what the job takes without you having to worry about anything. The fact that communication is clear and they in tandem push us to think differently is a big plus. They handle all the implementation which is amazing so we can move fast. I highly recommend VWO services.

Daniel Kamen

Daniel Kamen

eCommerce Director
94 Flos Usa