Case Study

How Conversion Optimization From VWO Helped Powtoon Increase Its Revenue By 27.9%

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Location Icon London, UK
Industry Icon Internet Software Services

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PowToon is a UK-based provider of SaaS-based animation software services. Read how they optimized their pricing page to better capture customer value perception leading to an almost 27.9% increase in online subscriptions.

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We didn’t know exactly how our target audience would perceive the ‘storage’ capability. Both our business plans (unlimited and 2 GB) offer practically unlimited storage. The fact that we were not able to crunch the feature in real numbers (unlimited) may have been leading to the wrong perceived value.

Dan Rimon

Dan Rimon

Director of Product
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