Case Study

How 160 Driving Academy A/B Tested Website Images To Achieve 161% Increase In Conversions

Location icon Evanston, USA
Industry Icon Education Services

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Read how changing the image used on 160 Driving Academy’s home page resulted in significant conversion gains for the truck driving school. The key lies in selecting a relevant and unique image that is ideally not “stock”.

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…in this case we had a branded photo of an actual 160 Driving Academy student standing in front of a truck available, but we originally opted not to use it for the page out of concern that the student’s ‘University of Florida’ sweatshirt would send the wrong message to consumers trying to obtain an Illinois, Missouri, or Iowa license. (These states are about 2,000 kilometers from the University of Florida).

Brian Mckenzie

Senior PPC Manager
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