ShopClues adopted a hypothesis-based approach to A/B testing of its web site pages using VWO tools. Its optimization efforts yielded spectacular results in terms of increase in visits-to-orders from the optimized pages as well as improvement in quality of visitors.
VWO consists of a complete set of tools and features using which I was able to infer how visitors use the site (heat maps, visitor-recordings etc) and even how they feel (surveys). Gleaning insights from these data, I could strategize and easily launch A/B tests, multivariate tests, personalization triggers and more to optimize our funnel. The complete process of “data driven” optimization through this tool is self-explanatory and easy to set-up