Case Study

RIPT Apparel Used VWO To A/B Test CTA, Leading To Higher Purchases

RIPT Apparel logo - VWO case study
Location icon Chicago, IL (US)
Industry Icon Consumer Discretionary
6.3%
Purchases

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RIPT Apparel is a Chicago-based online retailer of one-of-a-kind designer tees and wearable art.

Read ahead to find out how they apply the scarcity principle based on the limited availability of designs and test the same, to increase their sales.

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