Webinars
Get better at understanding your customer journey and design amazing online experiences.
The Cost of the Click: Rethinking where growth really happens
Every acquisition dollar deserves to go further. Discover how leading member-based organisations use experimentation to improve conversion, retention, and lifetime value, while making the most of increasingly valuable AI-driven traffic. Learn practical strategies, real-world examples, and a framework for building a culture of experimentation.
Head of Customer Growth & MarTech, Orchard
Senior Experimentation Strategist, Orchard
Beyond the Win: Running an Ethical Experimentation Program
What makes a test ethical, and what do you do when you are asked to run one that is not? Victoria Bakos, CRO specialist at Miso Agency, shares practical principles, real examples, and a framework for saying no when it counts.
Founder, Miso
Shall We Stop Optimizing for Humans, Yet?
AI speeds up optimization, but it can't tell you which human problem is worth solving. Join Kaat Declerck on June 17 to learn how research turns AI into a real force multiplier.
Co-founder, HumanEyes
The Experimentation Gap: Why Most Organisations Test But Don’t Learn
Most teams run A/B tests. Few actually learn from them. Discover how to turn experimentation into a structured, insight-driven growth engine with practical frameworks and real-world examples.
Head of Digital Strategy, Paved Digital
Area VP & GM, ANZ, VWO AB Tasty
Live Website Teardown: Leverage Emotion & Psychology
Watch Talia Wolf perform a live website teardown, analyzing user-submitted sites to reveal how emotion, psychology, and customer motivation influence conversions. Walk away with practical insights you can apply to improve your own website.
CEO, GetUplift
Group Marketing Manager, VWO AB Tasty
Why Bottom-Up Approach Is a Recipe for Disaster in Experimentation!
Discover why bottom-up experimentation fails in enterprise organizations and learn how to build CRO as a strategic business function. Join AIM Conversion’s webinar with Eduardo Marconi and Mariana Baptista.
Founder, AIM Conversion
Head of UX & Design, AIM Conversion
How We Used Our Own Platform for 127% Trial-to-Paid Growth
Join us for an inside look at how VWO used its own platform to streamline onboarding, accelerate feature adoption, and dramatically increase key business metrics—proving the power of “drinking your own champagne.”
Director of Product Management
Product Manager
The Unshakeable Business Case for Empathetic CX
Struggling to prove the ROI of an empathetic customer experience? Join this advanced workshop with Talia Wolf of GetUplift to learn a new framework that quantifies the financial impact of customer sentiment and connects empathetic design directly to your bottom line.
CEO, GetUplift
Personalization Camp
This live workshop will help you run personalization off the page and into your everyday strategy - with scalable tips and tools you can actually use. For anyone aiming to create personalized experiences that feel authentic and truly stand out, this is the perfect place to start.
Founder and Optimisation Consultant, Made With Intent
