Read how VWO-enabled A/B testing helped validate a new menu design that boosted ticket sales by 63%. The Portland Trail Blazers’ website was a key channel for ticket sales. High growth in traffic did not translate to growth in conversions (ticket purchases).
We feel that the new vertical menu layout performed better because it honed visitors’ focus more toward the Individual Tickets option. We knew that most site visitors were interested in single game tickets, and any change to make that process as easy as possible would improve overall performance.