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Optimization Begins with Tracking the Right Metrics
VWO helps you track and analyze your key business metrics and visitor journeys on your website.
With VWO’s powerful tracking capabilities, you can now record website metrics on your landing pages, eCommerce shops, or travel websites, and then measure these as goals.READ MORE
Funnels help you map your visitors' journeys and quickly understand where they are dropping off. And with power features like URL pattern matching and regex, you can customize funnels to exactly follow these journeys.READ MORE
VWO’s segmentation capabilities allow you to bucket valuable traffic segments like visitors who made purchases, abandoned carts, and submitted forms, and then to create goals and funnels to focus on their unique journeys.LEARN MORE
In addition to monitoring performance of your key business metrics, you can: