Case Study

How IMB Bank discovered hidden engagement opportunities and amplified conversions using VWO

Location icon Australia
Industry Icon Financial Services
87%
Conversion Rate

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Established in 1880, IMB Bank has been helping people achieve their financial goals for 139 years. IMB Bank offers a full range of banking solutions, including home and personal loans, car loans, savings and transaction accounts, term deposits, business banking, and lots more.
Adam Ruse is the Web UI/UX Designer at IMB Bank. His role primarily includes designing the user interface and user experience of the website, as well as improving website performance through data analysis, user analysis and experimentation.

Back in 2017, Adam and his team started using VWO and ran a few experiments on the website to optimize its design and flow. These ideas were purely hunch-based and lacked the data needed to drive the optimization process.

Owing to this, they started looking for an A/B testing platform and came across VWO.

“Everything about our website experimentation was ad-hoc. We started using VWO to bring a structured optimization process at IMB Bank. Our core objective was to build a data-driven experimentation culture and derive key learnings and insights that we could use to form the basis of our hypothesis and experimentations. What I particularly like about VWO is that it’s easy to set up and get started in no time.” Adam Ruse, UI/UX Designer, IMB Bank.

Testimonial icon

Everything about our website experimentation was ad-hoc. We started using VWO to bring a structured optimization process at IMB Bank. What I particularly like about VWO is that it’s easy to set up and get started in no time.

Adam Ruse

Web User Interface and User Experience Designer
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