test
Test and validate your Hypotheses in real time
Run all kinds of testing experiments in real life, from simple element changes to a complete redesign of your landing pages.
A/B, SPLIT URL, AND MULTIVARIATE TESTS
Test your hypotheses with A/B, Split-URL, or multivariate tests
Take your hypotheses and pick the most appropriate type of test for the situation. You can deploy quick and powerful A/B tests, split-URL tests, or large multivariate tests.
READ MORE ABOUT A/B TESTING
VISUAL EDITOR
Easy-to-use visual editor and advanced code editor
VWO’s drag-and-drop visual editor is most suited for quick and easy tests that don’t need IT help. Our powerful code editor is for your engineering team to write optimized HTML, CSS, and JavaScript code.
SMART STATS
Powerful Bayesian statistics to help you make a smart decision
VWO SmartStats - our powerful statistics engine relies on Bayesian statistics to offer greater flexibility for running tests in 3 different modes; Quick Learning, Balanced Mode, and Maximum Certainty. Now, you can run quicker noncritical tests, choose a balance between time and certainty, or switch to maximum certainty for your most critical tests.
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Mobile App A/B Testing
A/B Testing for Mobile Apps
Find out what works best for mobile users by running A/B tests on your iOS and Android applications. You can make simple changes to the placement of items or content layout or test complex logic to deliver a personalized experience.
- Run multiple campaigns with minimal performance impact.
- Personalize your onboarding flow with advanced targeting or custom variables.
- Configure the SDK to suit your unique requirements.
REPORTS
Detailed reporting dashboard
Our easy-to-understand test reports help you understand how your tests are performing and also allow you to slice-and-dice data to uncover hidden winners for specific traffic segments. With the new VWO, you can also record insights from your tests as Observations to fuel your optimization process.
Connect test learning with your key business metrics
See how your current and previous tests impact the conversion timeline of your business goals. VWO also lets you filter test results by a specific Goal, to see how visitors becoming a part of the test reacted to that Goal.
