test

Test and validate your Hypotheses in real time

Run all kinds of testing experiments in real life, from simple element changes to a complete redesign of your landing pages.

A/B, SPLIT URL, AND MULTIVARIATE TESTS

Test your hypotheses with A/B, Split-URL, or multivariate tests

Take your hypotheses and pick the most appropriate type of test for the situation. You can deploy quick and powerful A/B tests, split-URL tests, or large multivariate tests.

READ MORE ABOUT A/B TESTING
Split URL Test in VWO
SPLIT URL TEST
Creating A/B Tests in VWO
A/B TEST
Multivariate Test in VWO
MULTIVARIATE TEST

VISUAL EDITOR

Easy-to-use visual editor and advanced code editor

VWO’s drag-and-drop visual editor is most suited for quick and easy tests that don’t need IT help. Our powerful code editor is for your engineering team to write optimized HTML, CSS, and JavaScript code.

SMART STATS

Powerful Bayesian statistics to help you make a smart decision

VWO SmartStats - our powerful statistics engine relies on Bayesian statistics to offer greater flexibility for running tests in 3 different modes; Quick Learning, Balanced Mode, and Maximum Certainty. Now, you can run quicker noncritical tests, choose a balance between time and certainty, or switch to maximum certainty for your most critical tests.

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REPORTS

Detailed reporting dashboard

Our easy-to-understand test reports help you understand how your tests are performing and also allow you to slice-and-dice data to uncover hidden winners for specific traffic segments. With the new VWO, you can also record insights from your tests as Observations to fuel your optimization process.

Connect test learning with your key business metrics

See how your current and previous tests impact the conversion timeline of your business goals. VWO also lets you filter test results by a specific Goal, to see how visitors becoming a part of the test reacted to that Goal.

target
Your A/B test results indicate your best-performing variations for specific visitor segments. With this data, you can target customized content to each of these segments for better results.
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