Conversion Optimization™
is key to long-term business growth and success.
At VWO, we know that businesses achieve success when they follow well-structured and repeatable processes. Hence, the evolution from tactical A/B testing to process-driven conversion optimization.
The Optimization Process
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Track
Start your optimization journey by getting all your metrics and funnels in one place, establishing baselines and monitoring them over a period of time.
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Analyze
Observe and understand visitor actions - what makes them leave landing pages, abandon shopping carts, and exit funnels.
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Plan
Record your research observations and collaborate with your team to brainstorm and prioritize testing ideas.
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Test
Put your hypotheses to test and see which ones lead to increased revenue, sign-ups and goal completions.
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Target
Deliver customized content to hand-picked visitor segments based on their preferences.
A Connected Conversion Optimization Platform™
With VWO’s powerful connectivity flowing across the entire platform, you will always be able to view a complete picture of your optimization journey. At any point in time, if you see any new element on your website, you will have supporting data on why that element was added, what was the test associated with it, the reason behind the hypothesis along with data insights that backed the hypothesis. These sequential learnings are possible only with a well connected platform.
