Web Push Notifications
Nudge customers instantly
- Reach your customers instantly even when they’re not on your website, by sending messages directly to their browser
- Unlike emails, you won’t have to worry that your messages may get lost in their inbox or go to spam
Get 4x the CTRs of email
- The average click-through rate for emails has dropped to 2-4% across industries
- With web push notifications, click-through rates average 8-10% across industries
One click to subscribe
- It’s much easier to subscribe to notifications than email. All it takes for users is one click
- With email, users have to enter their email address, correct typos, click Submit, and then go to their inbox and confirm subscription
- Web push notifications require just a single click. Your visitors can say yes to your notifications without sharing their email address
Get real people to subscribe to your brand. No bots!
- Is your email list filled with junk email addresses and fake contact details? It’s easy for a visitor to enter a throwaway email address just to get a piece of content or coupon you’re offering
- Web push notifications are sent right to your visitor’s browser. So whenever you send a message by using VWO Engage, it will reach your real subscriber’s active browser
Much easier to send than emails
- Unlike with email, you won’t need to spend days designing, coding, and testing your message across browsers and devices
- You don’t even need to create lead capture forms to build a subscriber base
Reach mobile-first customers without building a mobile app
- Send web push notifications to promote offers, sales, new arrivals and exciting updates without building a mobile app
Increase the ROI of your ad spends
Beat rising paid acquisition costs by converting more visitors into loyal customers.
The cost-per-click for search ads is increasing by 14%. At the same time, click volume growth is slowing. You cannot grow by increasing your advertising budget. The question becomes: how do you convert more visitors into paying, loyal customers?
Retarget visitors without spending on paid ads
- Retarget visitors who looked at products on your store but didn’t purchase with web push notifications and Facebook Messenger messages instead of retargeting ads
- Save big on remarketing campaigns by bringing back lost visitors without investing in paid ads
Make your ad investment worthwhile
- Decrease customer acquisition costs by converting more visitors into customers
- Increase customer lifetime value by nudging your customers to make repeat purchases
- Build higher brand recall by staying on top of your customer’s mind
UK based whole foods website saw 73% conversion rates using VWO EngageRead Case Study
See More Case Studies
Our best push notification so far has achieved a whopping 73% conversion rate! Web Push Notification is a different medium, and it appeals to our customers who tend to buy spontaneously.Becky Cooper
Marketing Director at Buy Whole Foods Online
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Amplify the power of VWO Engage
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VWO Engage is a part of the VWO Platform, which helps you discover conversion leaks, understand visitor behavior, conduct surveys, run experiments, log your learnings, and engage with visitors.
Rapidly test new ideas and hypotheses without any help from IT.
Get a first-hand understanding of your customers’ behavior.
Bring back lost visitors with push notifications & FB Messenger.
Collaborate to build & prioritize hypotheses for your testing roadmap.