Case Studies

Success stories of how brands across industries have been using VWO to increase sales and conversions

Optimizing Mobile Home Page Increases Conversions for Wedding Shoes Website

Read how Elegant Steps increased its conversions three-fold by optimizing mobile home page.

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How Tough Mudder Gained a 9% Session Uplift by Optimizing for Mobile Users

Read this case study to find out how Tough Mudder gained a 9% session uplift by optimizing for mobile users, with the help of altima° and VWO.

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How RuneScape Leveled Up Revenue Through Process-Driven CRO

This case study illustrates how a structured approach to Conversion Optimization (CRO) and A/B Testing helped RuneScape increase revenue on its website.

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How ZALORA’s Product Page Optimization Grew Checkouts By 12.3%

Zalora cashed in on their eCommerce traffic by optimizing their product page with a simple tweak. Learn all that went behind the scenes in this case study.

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How a Billion Dollar eCommerce Major Achieved More Visits-to-Order Using VWO

Each element of the homepage is carefully tracked for conversion signals and this data then fuels hypotheses and testing.

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How Sweden’s Leading Financial Services Firm Increased Application Conversions By 7%

Northmill, Sweden's leading financial services firm used A/B testing to improve its application conversions by 7%. Learn all about how they went about it.

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3 Ways Tinkoff Bank Optimized Credit Card Conversions (Case Study)

Tinkoff Bank increased credit card sign-ups on its website, by following a methodological approach to Conversion Rate Optimization and using A/B Testing.

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eCommerce Best Practices Yield a 250% Increase in Conversions

Do best practices really work? This case study shows how incorporating some of the best practices can take your conversions through the roof - 250%!

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Three Award Winning A/B Test Cases You Should Know About

A/B test cases are excellent reference material. Award winning A/B test cases are even more so. Learn what's common with the very best of those, right here.

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Stock Image or Real Image: A/B Testing Provides an Incredible 161% Increase in Conversions

The truck driver training academy A/B tested the stock image on their landing page with the image of a real student and achieved an incredible 161%. We analyze the case to understand what worked.

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This Australian Firm Hit 32% Increase in Conversions With Some Easy Changes

Good design is good business, as Thomas J Watson so succinctly put. Naturally then, the problem of business is discovering ‘good’ design...

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A/B test proves that women find bearded men more attractive

For every research that claims the smooth clean-cut look is more desirable among women, there are two counter studies claiming face fuzz is the way to go. But now, a US-based eCommerce website has finally A/B tested their way to the truth.

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Promo Code Box on your Shopping Cart Page could be Bleeding Dollars. A/B Test it.

Bionic Gloves, an eCommerce company, A/B tested promo code on their shopping cart page. The test resulted in an increase of 24% in absolute revenue.

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The Battle between Short and Long Pages Continues. Guess which Scored a Point.

PayPanther tested between a short and long version of their pricing and signup page. The longer page, in which FAQs and testimonials were added, won.

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A Marketer’s Great Dilemma — Should Thou Direct to What’s Free or to What’s Paid — A/B Tested

In this case study, ezlandlordforms.com A/B tested between sending their visitors to free forms and to paid forms, from their primary CTA, on homepage.

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Still haven’t A/B tested font-size on your website? You could score 32% more clicks!

WhoAcceptsAmex.com performed an A/B test on their website which compared different font-sizes of the text. They tested 6 different sizes for 28 days.

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Multivariate Test increases CTA Button Clickthroughs by 9.1%

Provident Resorts performed a multivariate test on their which increased the clickthrough rate of their CTA button by 9.1%

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Eliminating One Click + Design Improvement = 33.4% Increase in Conversion Rate

Dachfenster-rollo.de a/b tested three variations of design on one of their pages. The winning variation improved their conversion rate by 33.4%

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See What Thomas Pink Learnt When They Tested Their Homepage on 136k Website Visitors

Thomas Pink tested adding a shirt finder navigation tool on their homepage. The test was run on 136k visitors increasing their revenue by 11.6%

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The Word “free”, Thy Presence can Really do Wonders! [ A/B Testing Case Study]

Corcentric tested between the CTA copies "Get a Demo" (control) and "Free Demo" (variation) on their homepage. The variation won & increased the CTR by 99%

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How Removing Cross-Selling Options on Product Page Resulted in a 5.6% Increase in Orders

Drukwerkdeal tested removing cross-selling offers from their product pages. The test was run for 2 weeks and got the company 5.6% additional orders.

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A/B Testing Case Study: Redoing Navigation Bar on Homepage Increased Sales By 15.68%

Harvard Business Services A/B tested the navigation bar on their homepage. This change increased their sales by 15.68%

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Placing Testimonials on Lead Generation Page Increases Conversions by 50%

Hotel Institute Montreux added testimonials to their lead generation page. This led to a 50% increase in conversions.

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Slimming Down Content on Category Page Increased Sales by 106.26% [Case Study]

Muc-Off, an eCommerce website reduced content on their category page. This change increased their sales by 106.26%

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A/B Testing Copy on Homepage Increased Leads by 69% [Case Study]

VenueSphere a/b tested the sub-headline on their homepage. The copy on variation was assuring and had the word "free". This change increased leads by 69%

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Adding Certificates and Payment Options on Product Pages Increased Clicks on Add to Cart

Manna, an eCommerce store, added certificates and payment options on their product pages. This change increased the clicks on "add to cart" button by 660%

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Adding Customer Reviews Increased Revenue by 7.5%

Czc.cz tested adding customer reviews, from a popular price comparison site Heureka, on their product pages. The winner increased the revenue by 7.5%

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Adding Sign-up Form on the Homepage Increased Conversions by 43.85%

Tom's Planner A/B tested between their original homepage and a variation with a sign-up form on the page. The variation won & got 43.85% more conversions.

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Split Testing between Standard Search Box and Drop-Down Search increased leads by 57.25%

Casa Mineira tested between 2 versions of the search box. The variation which had search box with drop-down menu won and got 57.25% more leads.

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Redirecting Tablet Users to Desktop Website Increased Revenue by 71.81%

An eCommerce website split tested between their mobile website and desktop website for users coming from tablets. The test increased their revenue by 71.81%

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Crazy Minimal Homepage Increased Leads for an SEO Service Company from 1.39% to 13.13%

TheHOTH, an SEO company, tested a minimal homepage against their original homepage. This increased their account signups from 1.39% to 13.13%

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Navigation Redesign A/B Test: NBA Team Increased Revenue by 62.9%

Horizontal menu or vertical menu? Which one do you think improved conversions in this navigation A/B test. Find out in this case study.

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Killer Headline Beats Image Slider: An Estimated Win of $90,000 Per Year

Replacing image slider with a headline marked an estimated increase of $90,000 per year.

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Changing CTA Text Increased Clickthroughs by 33.10%

Empire Flippers changed CTA button text on their sidebar and increased clicks clickthrough rate by 33.10%

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Replacing Image With Video on Landing Page Increases Conversions by 12.62%

Replacing image with video led to 12.62% increase in conversions for growyourowngroceries.com

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Reducing Choices on Landing Page Increases Website's Revenue by 19%

A Dutch online service that sells gift vouchers reduced the number of CTAs and links on its landing page. This increased its revenue by 19.7%.

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A/B Testing Image on Lead Generation Page Increased Conversions by 89%

Makelaarsland.nl, a Dutch brokerage firm, replaced the photo of an employee with a more visually reassuring image on its lead generation page. This increased submissions of home listings by 89%.

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Testimonial Messaging A/B Test Increases Conversion Rate by 22%

Customer testimonials are an important credibility factor on websites. Read on to know how a real estate SaaS app increased its conversion rate by improving testimonial page messaging.

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Travel Website Redesigned Navigation: Boosts Conversions by 21.34%

BizzTravel changed the navigation of their website to closely follow visitors' information needs and increased holiday bookings by 21%

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Adding Free Shipping Threshold Increases eCommerce AOV by 7.32%

NuFace added a banner indicating free shipping if the order value goes above $75. This tactic increased their eCommerce AOV by 7.32%

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CTA Copy Change from 'Survey' to 'Quote' Increased Leads by 60%

This A/B testing case study shows how changing the Call to Action button copy can lead to increase in leads generated.

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How a Dutch Travel Agency Increased Bookings by 33% with A/B Testing

See how the Dutch travel agency Djoser increased bookings by 33% through continuous conversion rate optimization and A/B testing.

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93.71% Increase in Clickthroughs by A/B Testing Pricing Page Redesign

Lyyti.com, an event management software company, redesigned their pricing page. This change increased visits to their free trial signup page by 93.71%

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Price comparison information on eCommerce store increased conversions by 10%

Office supplies store Paperstone.co.uk provided price comparison information on its eCommerce product pages. This increased conversions by 10%

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Adding customer review widget increased eCommerce sales by 36%

Dutch biking store FietsPunt.nl added a customer testimonial widget on its product pages. This increased sales by 36%

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Testimonials are Important but They Can Overshadow Your Website Goal

Workzone changed testimonials from colored to black and white on their lead generation page. This increased their leads by 34%

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Adding a single letter increased sales by 20%

Danish theater Aarus Teater changed its link text from 'Buy Ticket' to 'Buy Tickets' on the homepage. This increased sales by 20%.

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Landing page image outperforms video, increases monthly revenue by $106000

Two versions of a landing page were tested against each other. You'll be surprised which one resulted in $106000 additional monthly revenue.

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Banner Displaying Top Deals Increases eCommerce Engagement by 105%

Online gardening store Bakker performed an A/B test on its information pages. Adding a banner displaying 'Top Deals' increased site engagement by 105%

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Removing social sharing buttons from Product pages increases conversions

Polish eCommerce store Taloon.com removed social sharing buttons from their product pages. This increased 'add-to-cart' actions by 11.9%

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Culturally-appropriate call-to-action text improved conversions

Pcmbtoday.com changed their call-to-action text from 'Add this to my cart' to 'Buy now' which increased their conversions by 8.41%.

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Shipping, trust and credit card information increases eCommerce conversions by 24%

Overtoom added three key pieces of information near their Add-to-Cart button that increased conversions by 24%

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Why you should put the most important information on your homepage - 40% increase in conversions!

MedienReich put its most important information on its homepage and increased engagement by 40.87%

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Making CTA more relevant increased conversions by 620.9%

PriceCharting.com tested the CTA and accompanying text on its product pages. This increased conversions by 620.9%

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Adding guarantee icon on product sign-up page increased sales by 32.57%

UnderstandQuran.com added a 30-day money back guarantee icon on its product sign-up page. This increased sales by 32.57%

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Removing distractions on eCommerce checkout increases conversions by 11.40%

nameOn.se had 9 CTAs on their checkout page. Removing the unnecessary CTAs increased conversions by 11.40%

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Changing call-to-action text to better communicate the business' advantage increased conversions by 49.85%

Billund Airport changed the text on a call-to-action button to better communicate what the airport duty-free shop offers. This increased clickthrough rate by 49.85%

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Changing headline on a landing page increased leads generated by 9.52%

Imsider.ru changed their landing page headline to one that promised to save time. This increased leads generated by 9.52%

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Quick 2-minute Test Increased Conversions by 36.54%

See how a simple and thoughtful increase in font size of the discounted price increased conversion rate for Royal Discount.

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Change in the Placement of One Page Element Increased Sales by 79.34%

This online store added changed the location of descriptive text on their checkout page, leading to a 79.34% increase in sales.

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A Simple Paragraph Rewrite Increased Sales Leads by 150%

Arlington Plastics did a thorough background research and changed the introductory paragraph on its inventory page, which increased its conversions.

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Better Call-to-action Text Increased Conversion by 8.39%

Specific copywriting inspired visitors to take action and increased opt-in sign-ups for the Famous in Five campaign by Roader Studios

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Compelling Copy + Clean Design + Fewer Distractions = 40.81% Increase in Sales

Underwater Audio worked on their design and copy to provide better clarity to the offer, which increased their sales by 40.81%.

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Facebook Connect Reduces Logins on Ecommerce Site

Generally, you should allow visitors multiple ways to login or connect with a website, but this A/B test resulted in 3% increase in conversions after the Facebook login option was removed.

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Complete Page Redesign Increased Sales by 64.8%

Loft Resumes conducted several usability tests and a product/market fit survey before they revamped their homepage design completely.

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Removing Navigation Elements Reduced Distraction and Increased Conversions by 105%

JellyTelly removed their navigation bar, search box along with a few other links for a focused homepage that increased visits to their signup page.

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Removing Product Description Improved Conversions by 31.38%

FreestyleXtreme's customers requested the addition of product information. But it didn't work out for them. Read the case study to find out why.

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Choosing the Right Image Improved Conversions by 40.18% for ExactTarget

Sometimes choosing the relevant image might not be enough. This case study will tell you why.

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Bulk Discount Offers Increased Average Order Value by 18.94%

See how Paperstone turned their lost variation into a winner and increased their revenue and average order value.

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Clarity in Headline Increased Sales by 89.97%

Movexa added *one* word to their headline for better clarity, which increased their sales by 89.97%

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Zwitserleven Changed Its Button Text to Increase their Clickthrough rate by 14.41%

"Go ahead" or "More information"? Which one of the two buttons texts do you think increased the clickthroughs for Zwitserleven?

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Replacing drop-down with a product category page increased revenue by 56.43%

Body Ecology dared to question the eCommerce standard practice of using a drop-down to improve its website usability. This gave them a projected increase of $2,31,514 in their annual revenue.

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Clear Call-to-action on the Homepage Increased Site Engagement by 17.8%

Inside Buzz de-cluttered its homepage and focused visitor attention on one primary goal to improve engagement on their website.

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Robert Cialdini's Principles Increased Betfair's Conversions by 7%

Social proof, reciprocity, or Scarcity? Which variation do you think won the case for Betfair?

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Free Trial v/s Freemium: Find Out Which One Increased Paid Signups by 268.14%

Check out how Acuity Scheduling tested their Freemium Business Model Against the 14-day Free Trial to increase their paid signups by 268.14%

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Improved Visual Hierarchy Increased Sales for Underwater Audio by 35.6%

See how Underwater Audio guided visitor behavior with improved visual hierarchy and increased their online sales by 35.6%

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A/B Testing Between Free and Paid Signups: Sometimes Free is Better

Removing the “Buy Now” button increased free downloads of Scanitto Pro by 29.75% with 97% statistical confidence

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Why Understanding Your Audience Matters – Good Design Produces Bad Results

Understanding your audience can make all the difference in your conversions. Check out how Uncommon knowledge increases its signups by 19.55% with the traditional magazine-style design layout as opposed to the simplistic, modern layout of the website.

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Customer Review Widget Increases Sales by 58.29% for an eCommerce Website

See how credibility of reviews posted on a website can make a difference. Trust Pilot widget increases sales by 58.29% for Express Watches

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A small change on the homepage sends 9.6% more visitors to the pricing page

See how the altered value proposition and using it in the headline send 9.6% more visitors to our pricing page.

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Adding a single Call To Action button increased conversions by 31%

Every page on your website should have a purpose, and users should be encouraged to achieve the conversion goal through a clear call-to-action. See how The Vineyard added one CTA button to increase conversions by 31%

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Bag Servant uses their trust badge to see a 72.05% increase in their conversion rate

Check out how Bag Servant utilized the trust badge they were honored with, to see a 72.05% increase in their conversion rate.

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Unexpected A/B Test Results that Defy Best Practices

Even the best practices didn’t work for Compare Courses. Their variation revealed a decrease of 0.2%, resulting in a loss of 100+ leads because of high traffic on the site.

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Lead generation rate shoots up by 232% with masthead changes

See how freight brokers OpenMile redesigned their landing page masthead to increase lead generation rate by 232%

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Redesigning category webpage increases leads generated by 201%

Majestic Wines revamped their webpage design and increased online enquiries for their Wedding services by 201%

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Ecommerce A/B testing: Larger product images increase sales by 9%

See how the Czech Republic's second largest internet retailer A/B tested product images to increase sales by 9.46%

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A/B testing price discount results in 121% increase in Revenue

Web hosting provider Meebox A/B tested discount information on their pricing page and the winning version resulted in 121% increase in Revenue.

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Drastic cut in form fields leads to 35% increase in form submissions

Flying Scot Parking Services had a form page with 18 form fields. Their agency reduced it to 6 form fields which increased conversion rate by 35%

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Proof of why A/B testing on prices works: 60% additional revenue with ZERO effort

Six Pack Abs Exercises conducted an A/B test where they tested between two price points and the test returned no significant difference, meaning customers bought the higher priced product as much as they did the lower.

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Single headline change increases signups for newsletter by 24%

LKR Social Media tried a new version of their primary headline telling visitors that it's the only newsletter they'll actually read, a change that resulted in 24% increase in sign ups for the newsletter.

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Does your landing page collect emails? A shorter page may increase signups by 13%

Designboost A/B tested between a long and a short landing page, and found out that if something is being given for free, a short landing page works better.

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Removing 3 form fields increased customer registrations by 11%

Blivakker reduced 3 form fields and increased customer registrations through a lead generation form by a full 11%.

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Focus matters on a landing page and here’s why: 22% increase in sales

Kaya Skin Clinic ran multiple tests on a landing page focusing the Call To Action in each iteration to finally end up with an 233.75% increase in leads and 22% increase in sales without a dollar spent in advertising.

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A/B test shows how distractions hurt conversion rates

MoneYou, an online seller of financial products, cleared up the information on its Savings Account landing page and focused on the core requirements of its visitors to increase sign-ups by 15%

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How changing a single word increased click through rate by 161%

One simple change in a Call to Action text increased click through rates by 161%. Key outcome was that it pays to align website copy with customer expectations and questions.

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How A/B testing between different pricing plans increased revenue by 114%

Server Density A/B tested between per unit and packaged pricing plans. The winning plan reduced free signups but increased the Average Order Value (AOV), and consequently revenue by 114%.

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How a simple idea, $49 and 30 minutes investment increased eCommerce sales by 41%

Horloges.nl wanted to use less space to convey more information. To achieve this, they reduced the size of a trust badge while adding two extra lines of text. The result was a 41% increase in conversions and 6% increase in average order size.

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Behavioral targeting in action: how we increased CTR to our careers page by 149%

We were looking for enginners / designers to join us, but weren't getting enough people to see our Careers page. So we used smart behavioral targeting to increase click through rates for our Indian visitors to the VWO Careers page by 149%.

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Removing product filter on eCommerce website boosts site engagement by 27%

See how UKToolCentre removed a filter from its product page to put more focus on the goods being sold and consequently, increased site engagement by 27%.

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AMD increases social sharing by 3600%

AMD increased social sharing of its Support page by 3600% by simply changing the location of ShareThis icons.

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