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Case Studies

Success stories of how brands across industries have been using VWO to increase sales and conversions

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This case study details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize their product pages to capture the attention of their customers and improve conversions. Ben’s two-week long A/

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Truckstop.com followed a structured CRO program to witness a 26% uplift in conversion rate

Establishing an experimentation culture in the company led to Truckstop.com witnessing 26% and 11% conversion rate uplifts within a year. We got in touch with Kevin Gamache, Senior Web Analyst, and Tara Rowe Digital Marketing Program Manager, Truckstop.com to know about their optimization journey.

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How 160 Driving Academy A/B Tested Website Images To Achieve 161% Increase In Conversion

Read how changing the image used on 160 Driving Academy’s home page resulted in significant conversion gains for the truck driving school. The key lies in selecting a relevant and unique image that is ideally not “stock."

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Showpo Creates A Delightful Customer Experience With VWO To Maximize Conversions

Showpo is an online pure play women’s fashion company. This case study highlights how VWO Services worked with Showpo's team to create a better customer experience, and in the process, improve conversion rate and LTV.

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VWO Services Help PearlsOnly Increase Revenue by 10%

PearlsOnly is an online jewellery store specializing in the sale of pearls. We spoke to Paul Lepa, Founder and CEO of the company, to learn all about how VWO Services helped him optimize PearlsOnly’s website pages to improve conversions.

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How Zalora’s Product Page Optimization Increased Checkouts By 12.3%

Zalora is Asia’s leading online fashion retailer. This case study highlights how VWO Services worked with Zalora’s regional onsite marketing team to help optimize their product page and increase checkouts.

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BluTV Increases Subscription Trials For Mobile Visitors By 42%

BluTV is Turkey's leading subscription-based, over-the-top (OTT) video-on-demand service. We spoke to Mustafa Esad Tatlipinar, who works as an Optimization Manager at Hype, an Istanbul-based performance marketing agency that BluTV hired for conversion optimization across its digital properties.

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Optimizing Flos USA’s Purchase Funnel To Boost Conversions By 125%

Flos USA is an online store which sells lighting solutions to consumers in North America. This case study highlights how VWO Services followed a structured CRO process to help Flos USA optimize conversion rates on their eCommerce store.

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Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist, to understand how VWO solved their pain points.

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PayU Reduces Checkout Page Drop-Off By Implementing Data-Driven A/B testing

Through its proprietary technology, PayU provides state-of-the-art payment gateway solutions to online businesses. We spoke with Ravindra Govindani and Abhinav Chitre from the Product team at PayU, about how they reduced checkout page drop-off using VWO.

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Warner Music Group Increases Its A/B Testing Velocity By 3X

Warner Music Group (WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. This case study highlights the conversion optimization challenges faced by the UX team at WMG, and how it overcame those challenges by using VWO.

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Teamleader Increases Free Trial Sign-Ups Through Rigorous A/B Testing

Teamleader is a SaaS company headquartered in Ghent, Belgium. We spoke with Ruben ten Brinke, who works as Marketing Operations Coordinator at Teamleader and has used VWO extensively to improve conversion rates on their website.

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How Ubisoft Used A/B Testing To Increase Lead Generation By 12%

Ubisoft Entertainment is a French video game publisher, headquartered in Paris, France. This case study highlights how Ubisoft implemented data-driven A/B Testing to improve their lead generation by 12%

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How Uptowork Focused On Visitor Trust And Improved Conversions

Uptowork is a career site fueled by some of the best career experts and a community of 40 million readers a year. Read how they used VWO solutions to A/B test cart abandonment and improve conversions.

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How Klickkonzept Helped Its Client Improve Their Online User Experience

Klickkonzept is a Germany-based, online-marketing-performance agency that helps its clients in boosting their website KPIs. This case study is with reference to one of its eCommerce clients, point-rouge. Read how they used VWO solutions to A/B test cart abandonment and improve conversions.

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How Worship Digital Increased CORGI HomePlan’s Conversions By 30%

CORGI HomePlan, a provider of boiler and home cover insurance, offers various insurance policies and an annual boiler service in Great Britain. This case study shares how organizing information to address customer pain points helped them increase their conversions.

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How Conversion Optimization From VWO Helped Powtoon Increase Its Revenue By 27%

PowToon is a UK-based provider of SaaS-based animation software services. Read how they optimized their pricing page to better capture customer value perception, leading to an almost 28% increase in online subscriptions.

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How Elegant Steps Increased Its Mobile Conversion Rate By 200%

Read how UK-based wedding shoes retailer Elegant Steps identified optimization opportunities on its mobile website that led to a 50% drop in the bounce rate and 200% increase in the conversion rate within a month.

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Optimizing For Mobile Users Gave Tough Mudder A 9% Session Uplift

Tough Mudder, a provider of obstacle course challenges, was able to achieve a 33% session uplift value for mobile users through multivariate A/B testing by using VWO tools.

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Structured Conversion Optimization Helped RuneScape Increase The Number Of Purchases By 10%

Jagex, the company behind RuneScape, the hugely successful multiplayer online role-playing game, used a structured conversion optimization process supported by VWO suite of tools to increase purchases by 10%.

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How VWO Enabled ShopClues To Increase Visits-To-Order From Its Home Page

ShopClues adopted a hypothesis-based approach to A/B testing of its website pages by using VWO features. Its optimization efforts yielded spectacular results in terms of increase in visits-to-orders from the optimized pages as well as improvement in quality of visitors.

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How VWO Helped Sweden-Based Firm Northmill Increase Its Online Application Conversions

Northmill is a leading financial services provider based out of Sweden. Read how the cofounder, Sargon Kurt, and his team used VWO solutions to A/B test their webpages and improve payday loan application conversions.

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Dachfenster Rollo A/B Tested User Experience To Increase Conversions By 33%

Read how A/B testing user experience helped Dachfenster Rollo increase conversion by 33%. The tests helped reduce the steps for users to access information they would need to make purchase decisions.

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Tinkoff Bank Used A/B Testing To Improve UX And Improve Conversions

Tinkoff Bank, a leading Russian digital bank, wanted to increase conversions from its credit card application page. Find out how the 3 A/B tests they ran using VWO led to significantly higher submissions of completed application forms.

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How Susty Party Used VWO To Increase Conversions And Checkouts

Read how Susty Party achieved a 250% increase in conversions from its website by ensuring that it adopted best practices in website design and A/B testing that made sense in its business context. VWO features and expertise helped them achieve this goal.

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White Card Courses Achieved A 32% Jump In Visits To Their Payments Page

With high traffic on its website, Australia’s White Card Courses was looking to drive up actual sales. Read how VWO-enabled A/B testing resulted in a 32% increase in conversions from the home page.

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Bionic Gloves Used VWO To Address Cart Abandonment And Increased Online Revenue By 24.7%

Read how Bionic Gloves grew online revenue by 25% by reducing cart abandonment. Dropping the promo code box might sound instinctively counter-productive, but sometimes, insights are more powerful than instinct.

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How PayPanther Used VWO To Increase Conversions By Almost 373%

Read how PayPanther used VWO-enabled A/B testing to zero in on the need to provide more information to potential customers and implement specific changes to its website leading to a massive 373% increase in signups!

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How EzLandlord Forms Used VWO To Increase Its Paid Conversions

Conventional wisdom would have us believe that showing visitors something “free” is important to build credibility and trust. But there are exceptions, as EzLandlord Forms found out with the help of VWO-powered A/B testing.

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WhoAcceptsAmex Used A/B Testing To Identify The Best Font Size And Generated 32% More External Clicks

You never know at the end of which rainbow you might find a pot of gold. With WhoAcceptsAmex, it was the font size of website content. Read how tweaking font size led to a 32% increase in external clicks.

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Provident Hotels And Resorts Used MVT To Increase CTR By 9%

By testing multiple combinations of form title and CTA text, Provident Hotels & Resorts recorded a 9% improvement in the click-through rate. VWO enabled multivariate test helped them identify the best combination.

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Thomas Pink Recorded Used VWO-Enabled A/B Tests To Record A 12% Jump In Online Orders

London-based shirt-maker Thomas Pink boosted both the number of online orders and revenue/order to achieve a jump in revenues. The secret was the ability to translate buyer behavior insights into website changes that made it easier for visitors to buy.

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Corcentric Used VWO To Almost Double The CTR From Its Home Page

Corcentric used VWO to harness the power of the word “free” in its CTA to achieve almost double the number of clicks on its home page requesting demos.

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How Drukwerkdeal Used A/B Testing To Get A 5.6% Increase In Orders

Learn how Drukwerkdeal did away with cross-selling and yet garnered a 5.6% increase in the orders completed. VWO-enabled A/B testing helped validate website elements that needed to be changed, because they were causing more harm than good.

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Harvard Business Services Uses VWO To Increase Engagement And Sales

Learn how a Business Formation agent in Delaware saw a 15% increase in online orders (sales) by redoing the navigation bar on its website.

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How Hotel Institute Montreux Used VWO To Register A 50% Jump In Form Submissions

The effectiveness of social proof or even the right CTA text on a webpage ultimately depends on its placement. Learn how a Hotel Management institute in Switzerland influenced visitors at the moment of online decision-making and won.

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How Muc-Off Used VWO To Increase Sales By 106%

For Muc-Off, less was more. Trimming the content on its category pages helped both number of product views and sales go up. VWO enabled the A/B testing to validate the hypothesis underlying the change.

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How VenueSphere Improved Lead Generation By Using VWO

Learn how VenueSphere got a 69% increase in the number of leads its website generated by changing the subheadline to something more attention-grabbing but relevant.

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How Manna Used A/B Testing To Increase Add to Cart Clicks

Quality products alone are not enough for prospects to buy. Learn how a Hungarian chemical-free, natural ingredient-based, personal care product company used product certification logos and payment icons to boost trust and clicks.

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How Czc A/B Tested Trust Factor To Increase Its Revenue By 7.5%

Recognized third-party certifications and validations help boost a site’s credibility. But knowing how best to use them for optimum impact is important. Learn how a Czech electronics retailer cracked this to boost its revenue.

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How Tom's Planner Boosted Its Home Page Conversion By 44%

By directing visitor attention to a form and making it easier to open an account, Tom’s Planner saw a 44% jump in the number of visitors signing up. A simple growth hack backed by VWO-enabled A/B testing to assess effectiveness before implementing the change permanently.

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Brazilian Real Estate Agency A/B Tests Simplified Search To Generate 57% More Leads

Visitors to websites will be more willing to share contact details only if the offerings are relevant to them. Learn how a real estate company generated 57% more leads by making search easier.

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Shirtinator Uses VWO For A Successful Split Test Leading to 72% Revenue Growth

Some companies direct traffic from phones and tablets to a specially-designed “mobile version” of their websites. Learn why this could be a problem and how a specialty retailer fixed it to get a 72% increase in revenue.

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TheHOTH Tests A Sign-Up Form To Get A 10x Increase In Leads

A minimalist home page with only a sign-up form (and nothing else) boosted the number of free account sign-ups by more than 13%? Learn how an SEO agency based out of the US took this bold decision and benefited from it.

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Portland Trail Blazers Used A/B Testing To Increase Ticket Sales

Read how VWO-enabled A/B testing helped validate a new menu design that boosted ticket sales by 63%. The Portland Trail Blazers website was a key channel for ticket sales. High-growth in traffic did not translate to growth in conversions (ticket purchases).

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Empire Flippers Tests Changes On Their Home Page To Achieve A 33% Boost In Click-Throughs

Often, CTA texts are phrased in terms of the action; the value to visitors is not communicated clearly. Learn how an online business replaced the text "Join Us" on its CTA button with more compelling text that boosted click-throughs by 33%.

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FreestyleXtreme Used VWO To Test Changes On Its Website Pages

Customer surveys can provide insights. But the effectiveness of a website depends on how elements such as copy, images, colors, fonts, navigation, and others work together. Implementing changes in isolation (and without testing) can cause adverse impact.

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Pluimen A/B Tested A Landing Page To Increase Its Revenue By 19%

Information overload on websites often leaves visitors confused about which links to click; they may not even reach the CTA that is relevant to conversion. Learn how a Dutch online retailer tackled this problem and boosted its revenue by 19%.

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Makelaarsland Tests Its Lead Generation Page To Increase Sign-Ups By 89%

A picture may speak more than a thousand words. But what if it does not convey the message effectively? Learn how a Dutch real estate agency generated 89% more sign-ups by changing an image on its lead generation page.

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Buildium A/B Tested Testimonial Messaging To Increase Its Conversions

Buildium is a property management software company. This case study from Tara Connelly, UX Designer at Buildium, is one part of a series of A/B tests. The aim of these tests was to market their product to a wider range of property managers.

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Swiss Finance Company Uses A/B Testing To Increase Conversions And Revenue

Image sliders or carousels may be harming your business by reducing engagement. Learn how a Swedish online loan company wised up to this risk and gained a 5% jump in conversions as well as average loan value per customer.

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How Djoser's Focus On User Convenience Increased Their Online Travel Bookings By 33%

Learn how the Dutch travel agency Djoser was able to generate 33% more bookings online through an innovative CTA option that gave visitors a greater degree of control over their travel decisions.

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Bizztravel Wintersports Tested Redesigned Navigation To Achieve A 21% Jump In Conversions

Complex navigation can frustrate visitors, impede conversions, and trigger bounces. Learn how an online skiing holiday specialist boosted conversions by 21% by redesigning its navigation. VWO helped test changes so only the best ones were implemented.

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How A/B Testing By VWO Helped NuFace Increase Orders On Its Website

NuFace used free shipping cleverly to incentivise purchases. As a result, both number of orders and average order value went up. And no, it wasn’t luck or magic. Just smart hypotheses objectively A/B tested using VWO tools. Read more.

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ADT Corrected Its CTA Copy To Boost Its Leads By 60%

Website copy, including CTA text, must be written with users in mind. Learn how residential and commercial security products giant ADT made its CTA more effective by using the word “quote” instead of “survey” and gained a 60% jump in leads.

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Lyyti Redesigned Its Pricing Page And Generated 94% More Leads

If pricing pages don’t communicate value to prospects, expecting conversions is naive. Learn how a Finnish SaaS company almost doubled the number of leads generated by its website.

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Spectrum Inc Used VWO To Increase Conversions For Harrington Movers

Studies have shown that stock images are often ignored by people. Often, these make visitors browse the site and not experience it. Only real or relevant images engage visitors. Harrington Movers is a New Jersey and New York City moving company, which has been in the business for more than 20 years.

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How Paperstone Used A/B Testing To Achieve 10% Higher Conversions

Paperstone operated in a price-sensitive online market. By showing visitors competitor prices and how much they could save by buying from Paperstone, they were able to boost conversions by more than 10%.

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Fietspunt Improves Its Product Page To Increase Orders By 36%

Learn how a Dutch online provider of biking solutions provided the right kind of social proof to its prospects and gained a 36% jump in orders.

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WorkZone Increases Leads Through Its Testimonials Page By 34%

Design principles and best practices must be applied to ensure that each element of a webpage serves its purpose. Learn how a SaaS project management and collaboration tool used black-and-white customer logos to boost leads by 34%.

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Arhus Teater Used A/B Testing To Boost Online Ticket Sales By 20%

Learn how one of Denmark’s oldest theatres boosted online ticket sales by 20% just by changing its CTA from “Buy Ticket” to “Buy Tickets”. A small change on the homepage but a giant impact on the business!

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Brookdale Living Used A/B Testing To Increase Website Conversions And Monthly Revenue

Learn how Brookdale Living used A/B testing to generate an average incremental monthly revenue of US$ 106,000. This case study is especially interesting because the elements that drove conversions defied conventional wisdom.

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Bakker Hillegom Added A Promotional Banner To Increase Engagement

By introducing banners on the information pages of its website, Dutch online garden supplies retailer Bakker Hillegom was able to drive engagement and boost the number of visitors who clicked on “Top Deals” by a whopping 105%.

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How Taloon Used A/B Testing To Increase Conversions

Website elements sometimes distract visitors, causing them to move away from the desired CTA. Finnish online retailer Taloon took action on its website to reduce distractions in the form of social sharing icons and gained almost 12% in conversions.

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GreyBox Technologies Tested CTA Changes To Boost Online Conversions

Learn how changing the CTA text to something that was simpler, more direct, and culturally less confusing, boosted conversions for an India-based online seller of textbooks and other learning material by 8.41%.

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How Dutch Online Seller Overtoom Increased Its Conversions

A catchy CTA alone may sometimes not be adequately effective. Learn how Dutch online seller of office supplies and services added elements near the CTA button that drove up conversions by more than 24%.

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Medienreich Training Improved Customer Focus To Increase Engagement By 40%

Website content is sometimes written from the perspective of the site’s owner and not from the point of view of the target audience. Learn how a German software training services provider fixed this issue and in return, saw engagement go up by 40%.

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PriceCharting A/B Tested A More Relevant CTA To Increase Conversions

A specialist providing prices of current and historical video games to collectors and buyers saw a 6x jump in clickthroughs by rewriting its CTA text to make it more relevant to prospective customers. The A/B tests also provided valuable pricing insights.

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Education Services Company Tests Value Elements To Boost Sales

The mere mention of value elements on a website does not necessarily mean that prospects see them. Learn how one company was able to boost online sales by almost 33% by just making a couple of value elements more prominent.

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nameOn Removed Distracting CTAs To Increase Conversions

Sometimes, to make it easy for visitors, website pages have too many CTAs. This can cause bounces instead of conversions. Learn how a Scandinavian retailer earned an incremental US$100K each year by fixing this problem on its website.

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How VWO Helped Billund Airport’s Increase Its Online Shopping Page Conversions

The online shopping page of Billund Airport (in West Denmark) really took off after small changes were made to the CTA text. VWO helped validate the changes, that delivered a 50% increase in clickthroughs to the shopping page in a couple of weeks.

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Imsider A/B Tested Landing Page Headline To Increase Leads By 10%

To persuade prospects to share their personal information, the copy must be compelling and promise to deliver what they are looking for. Learn how a minor change in the headline resulted in an almost 10% increase in the leads generated.

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Royal Discount Used VWO To Test Pricing, And Increased Revenue By 10%

Making it easy for prospects to spot the key value proposition on the website is a key factor in determining conversions. Learn how a retailer of discounted software boosted conversions by 36%, leading to a 10% increase in revenue.

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Foliekniven A/B Tested Its Calculator Page To Increase Sales By About 80%

If the information provided on websites is not seen by visitors, it will not serve the purpose of influencing prospects. Learn how a Danish maker of customized stickers repositioned just one message on its page and recorded an 80% increase in sales.

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Arlington Rewrote Website Content To Increase Leads By 150%

Website content must be written keeping the target audience’s needs and expectations in mind. Learn how a used plastics machinery seller rewrote only the introductory paragraph on its lead generation page and generated 150% more leads.

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How Roeder Studios Improved Its Sign-Up CTA To Increase Conversions

Learn how a social media marketing advisory firm increased the number of people signing up for its training program by 8.39% just by rewriting the text on its CTA button to make it more punchy and appealing for the target audience.

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Underwater Audio Updated Information To Increase Sales

Webpages with information that is poorly organized or with not easy-to-spot problems are less effective in persuading visitors to buy. Learn how Underwater Audio redesigned its Product page and gained over 40% in sales.

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Norwegian Online Cosmetics Retailer Improved User Experience To Increase Both Conversions And Annual Sales

Best practices do not remain static. Login via Facebok may be easy for customers but as one Norwegian e-retailer found, removing this option from its website led to 3% higher conversions and around US$500,000 more in annual sales.

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JellyTelly Revamped Its Home Page To Double The Conversion Rate

Learn how a niche content streaming site eliminated distracting elements from its home page, and by doing so, doubled the number of visitors visiting its sign-up page for subscriptions.

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ExactTarget Used A/B Testing To Improve Its Landing Page And Increased Its CTR By 40%

Find out how ExactTarget was able to increase click-through rates to its event registration page by changing the image used on its landing page, by using a VWO-enabled A/B test to determine the most engaging image.

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How Paperstone Tested Discount Offers And Boosted The Total Revenue by 16.85%

For online sellers, offering bulk discounts can be tricky. Profits may be hit if average order values don’t increase adequately. Learn how an online office supplies retailer in the UK achieved this fine balance through perseverent testing.

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Movexa Enhanced Its Headline Messaging To Increase Its Sales

If the website copy does not quickly and clearly describe the offering and its benefits, it is unlikely to be effective in driving conversions. Read how the addition of just one word to a headline led to an almost 90% increase in sales.

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Zwitserleven Updated CTA Text To Increase Sign-Up Page Click-Throughs

Learn how a century-old Dutch financial advisory services company was able to significantly increase the number of click-throughs to its sign-up page just by modifying the text on the CTA button.

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Body Ecology Improved User Experience To Increase Its Revenue

Website design and the elements used must reflect the underlying business. Learn how changing a popular, much-adopted drop-down design allowed a boutique US company to increase average revenue per visitor- and hence total revenues.

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How Inside Buzz Increased Engagement On Its Website Home Page

Engagement is a precursor to sales, especially for first-time visitors and prospects. Learn how a UK-based career advisory website decluttered its home page and rewrote the CTA text to convey value better, boosting engagement by almost 18%.

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How Betfair Used Persuasion Principles To Increase Conversions By 7%

Betfair claims to be the world’s leading online betting exchange platform. Their business model is to allow bettors to set odds among themselves, thereby eliminating the need to have a traditional bookie. The site offers a range of sports betting products, including poker and casino games.

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Acuity Scheduling A/B Tested To Increase Paid Sign-Ups By 268%

Most people prefer status quo. That’s why they will be more likely to pay for continued access to features they get used to during a free, limited time trial period. Learn how a mindset change boosted paid sign-ups by over 2.5X.

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Underwater Audio Improved Visual Hierarchy To Increase Its Sales

Thoughtful design can increase the odds that visitors will consume information on the website in the order you want so as to boost conversion chances by giving them what they need as they progress towards making the purchase decision.

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Masters ITC Software Changed User Focus To Improve Conversions

Just because a “Buy Now” option exists does not mean that visitors will buy. Encouraging users to try the software boosts credibility and over time, pushes them into the conversion funnel. Learn how a scanning software company benefited.

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Uncommon Knowledge Tested Their Sign-Up Page To Receive Unexpected Results

It is tempting to redesign websites (or landing pages) based on trends and what’s in vogue. Learn how one company found that its older website was more effective in generating leads simply because it aligned better with the profile of visitors.

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Express Watches Increased Its Product Page Conversions By 58.29%

Customer testimonials on a website may not adequately build credibility, because visitors cannot authenticate them. Learn how an online retailer of watches addressed this concern by adding a third-party customer review widget.

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VWO Updated Its Value Proposition To Increase Pricing Page Visitors

Sometimes, a business may view its value proposition differently from what its customers perceive it to be. Learn how VWO saw visitors to its pricing page go up by almost 10% after it rewrote its value proposition based on customer feedback.

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The Vineyard Tested Its Updated CTA To Increase Conversions

Use small A/B testing wins to convince stakeholders of the value of optimization. Case study shows how a single CTA button increased conversions by 32%.

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Loft Resumes Used VWO To Test Improved Messaging And Increased Purchases By 64.8%

Learn how redesigning the home page based on curated customer insights led to enhanced messaging clarity around the service and its value, in turn boosting purchases by a healthy 64.8%.

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Bag Servant A/B Tests To Increase Its Conversion Rate By 72%

Popular bag affiliate increases his site engagement, visits to affiliate sites, and product exploration with A/B testing. Find out how.

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Compare Courses Tested CTA Changes To Receive Unexpected Results

This A/B split testing case study shows how even the best practices on the web can sometimes fail to give you the desired increase in conversion rates.

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Open Mile Tested Page Elements To Increase Conversions

Sometimes, design elements on webpages don’t work as expected. Learn how a startup used A/B tests to identify what changes to make on its lead generation page and after a comprehensive overhaul, saw leads generated increase by 232%.

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Testing One Change Helped Allinclusive.no Increase Conversions By 53%

Allinclusive.no is a holiday portal specializing in all inclusive travels. It's the first Scandinavian web portal that specializes in all-inclusive travel to locations worldwide. Read this case study to know how a few content best practices helped them increase their conversions.

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Majestic Wine Redesigned Its Category Webpage To Increase The Leads

If test hypotheses involved changing too many elements, testing them for statistical significance can be time consuming. Learn how a wine retailer incorporated changes in a redesigned webpage and more than doubled the number of leads generated.

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