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Case Studies

Success stories of how brands across industries have been using VWO to increase sales and conversions

Showpo Creates A Delightful Customer Experience With VWO To Maximize Conversions

Showpo is an online pure play women’s fashion company. This case study highlights how VWO Services worked with Showpo's team to create a better customer experience, and in the process, improve conversion rate and LTV.

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VWO Services Help PearlsOnly Increase Revenue by 10%

PearlsOnly is an online jewellery store specializing in the sale of pearls. We spoke to Paul Lepa, Founder and CEO of the company, to learn all about how VWO Services helped him optimize PearlsOnly’s website pages to improve conversions.

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How Zalora’s Product Page Optimization Increased Checkouts By 12.3%

Zalora is Asia’s leading online fashion retailer. This case study highlights how VWO Services worked with Zalora’s regional onsite marketing team to help optimize their product page and increase checkouts.

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BluTV Increases Subscription Trials For Mobile Visitors By 42%

BluTV is Turkey's leading subscription-based, over-the-top (OTT) video-on-demand service. We spoke to Mustafa Esad Tatlipinar, who works as an Optimization Manager at Hype, an Istanbul-based performance marketing agency that BluTV hired for conversion optimization across its digital properties.

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Optimizing Flos USA’s Purchase Funnel To Boost Conversions By 125%

Flos USA is an online store which sells lighting solutions to consumers in North America. This case study highlights how VWO Services followed a structured CRO process to help Flos USA optimize conversion rates on their eCommerce store.

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Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist, to understand how VWO solved their pain points.

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PayU Reduces Checkout Page Drop-Off By Implementing Data-Driven A/B testing

Through its proprietary technology, PayU provides state-of-the-art payment gateway solutions to online businesses. We spoke with Ravindra Govindani and Abhinav Chitre from the Product team at PayU, about how they reduced checkout page drop-off using VWO.

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Warner Music Group Increases Its A/B Testing Velocity By 3X

Warner Music Group (WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. This case study highlights the conversion optimization challenges faced by the UX team at WMG, and how it overcame those challenges by using VWO.

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Teamleader Increases Free Trial Sign-Ups Through Rigorous A/B Testing

Teamleader is a SaaS company headquartered in Ghent, Belgium. We spoke with Ruben ten Brinke, who works as Marketing Operations Coordinator at Teamleader and has used VWO extensively to improve conversion rates on their website.

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How Ubisoft Used A/B Testing To Increase Lead Generation By 12%

Ubisoft Entertainment is a French video game publisher, headquartered in Paris, France. This case study highlights how Ubisoft implemented data-driven A/B Testing to improve their lead generation by 12%

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How Conversion Optimization From VWO Helped Powtoon Increase Its Revenue By 27%

PowToon is a UK-based provider of SaaS-based animation software services. Read how they optimized their pricing page to better capture customer value perception, leading to an almost 28% increase in online subscriptions.

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How Elegant Steps Increased Its Mobile Conversion Rate By 200%

Read how UK-based wedding shoes retailer Elegant Steps identified optimization opportunities on its mobile website that led to a 50% drop in the bounce rate and 200% increase in the conversion rate within a month.

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Optimizing For Mobile Users Gave Tough Mudder A 9% Session Uplift

Tough Mudder, a provider of obstacle course challenges, was able to achieve a 33% session uplift value for mobile users through multivariate A/B testing by using VWO tools.

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Structured Conversion Optimization Helped RuneScape Increase The Number Of Purchases By 10%

Jagex, the company behind RuneScape, the hugely successful multiplayer online role-playing game, used a structured conversion optimization process supported by VWO suite of tools to increase purchases by 10%.

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How VWO Enabled ShopClues To Increase Visits-To-Order From Its Home Page

ShopClues adopted a hypothesis-based approach to A/B testing of its website pages by using VWO features. Its optimization efforts yielded spectacular results in terms of increase in visits-to-orders from the optimized pages as well as improvement in quality of visitors.

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How VWO Helped Sweden-Based Firm Northmill Increase Its Online Application Conversions

Northmill is a leading financial services provider based out of Sweden. Read how the cofounder, Sargon Kurt, and his team used VWO solutions to A/B test their webpages and improve payday loan application conversions.

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Dachfenster Rollo A/B Tested User Experience To Increase Conversions By 33%

Read how A/B testing user experience helped Dachfenster Rollo increase conversion by 33%. The tests helped reduce the steps for users to access information they would need to make purchase decisions.

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How Susty Party Used VWO To Increase Conversions And Checkouts

Read how Susty Party achieved a 250% increase in conversions from its website by ensuring that it adopted best practices in website design and A/B testing that made sense in its business context. VWO features and expertise helped them achieve this goal.

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Bionic Gloves Used VWO To Address Cart Abandonment And Increased Online Revenue By 24.7%

Read how Bionic Gloves grew online revenue by 25% by reducing cart abandonment. Dropping the promo code box might sound instinctively counter-productive, but sometimes, insights are more powerful than instinct.

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How PayPanther Used VWO To Increase Conversions By Almost 373%

Read how PayPanther used VWO-enabled A/B testing to zero in on the need to provide more information to potential customers and implement specific changes to its website leading to a massive 373% increase in signups!

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How EzLandlord Forms Used VWO To Increase Its Paid Conversions

Conventional wisdom would have us believe that showing visitors something “free” is important to build credibility and trust. But there are exceptions, as EzLandlord Forms found out with the help of VWO-powered A/B testing.

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WhoAcceptsAmex Used A/B Testing To Identify The Best Font Size And Generated 32% More External Clicks

You never know at the end of which rainbow you might find a pot of gold. With WhoAcceptsAmex, it was the font size of website content. Read how tweaking font size led to a 32% increase in external clicks.

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Provident Hotels And Resorts Used MVT To Increase CTR By 9%

By testing multiple combinations of form title and CTA text, Provident Hotels & Resorts recorded a 9% improvement in the click-through rate. VWO enabled multivariate test helped them identify the best combination.

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Thomas Pink Recorded Used VWO-Enabled A/B Tests To Record A 12% Jump In Online Orders

London-based shirt-maker Thomas Pink boosted both the number of online orders and revenue/order to achieve a jump in revenues. The secret was the ability to translate buyer behavior insights into website changes that made it easier for visitors to buy.

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Corcentric Used VWO To Almost Double The CTR From Its Home Page

Corcentric used VWO to harness the power of the word “free” in its CTA to achieve almost double the number of clicks on its home page requesting demos.

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How Drukwerkdeal Used A/B Testing To Get A 5.6% Increase In Orders

Learn how Drukwerkdeal did away with cross-selling and yet garnered a 5.6% increase in the orders completed. VWO-enabled A/B testing helped validate website elements that needed to be changed, because they were causing more harm than good.

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Harvard Business Services Uses VWO To Increase Engagement And Sales

Learn how a Business Formation agent in Delaware saw a 15% increase in online orders (sales) by redoing the navigation bar on its website.

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How Hotel Institute Montreux Used VWO To Register A 50% Jump In Form Submissions

The effectiveness of social proof or even the right CTA text on a webpage ultimately depends on its placement. Learn how a Hotel Management institute in Switzerland influenced visitors at the moment of online decision-making and won.

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How Muc-Off Used VWO To Increase Sales By 106%

For Muc-Off, less was more. Trimming the content on its category pages helped both number of product views and sales go up. VWO enabled the A/B testing to validate the hypothesis underlying the change.

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How VenueSphere Improved Lead Generation By Using VWO

Learn how VenueSphere got a 69% increase in the number of leads its website generated by changing the subheadline to something more attention-grabbing but relevant.

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How Manna Used A/B Testing To Increase Add to Cart Clicks

Quality products alone are not enough for prospects to buy. Learn how a Hungarian chemical-free, natural ingredient-based, personal care product company used product certification logos and payment icons to boost trust and clicks.

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How Czc A/B Tested Trust Factor To Increase Its Revenue By 7.5%

Recognized third-party certifications and validations help boost a site’s credibility. But knowing how best to use them for optimum impact is important. Learn how a Czech electronics retailer cracked this to boost its revenue.

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How Tom's Planner Boosted Its Home Page Conversion By 44%

By directing visitor attention to a form and making it easier to open an account, Tom’s Planner saw a 44% jump in the number of visitors signing up. A simple growth hack backed by VWO-enabled A/B testing to assess effectiveness before implementing the change permanently.

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How A/B Testing By VWO Helped NuFace Increase Orders On Its Website

NuFace used free shipping cleverly to incentivise purchases. As a result, both number of orders and average order value went up. And no, it wasn’t luck or magic. Just smart hypotheses objectively A/B tested using VWO tools. Read more.

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ADT Corrected Its CTA Copy To Boost Its Leads By 60%

Website copy, including CTA text, must be written with users in mind. Learn how residential and commercial security products giant ADT made its CTA more effective by using the word “quote” instead of “survey” and gained a 60% jump in leads.

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How Paperstone Used A/B Testing To Achieve 10% Higher Conversions

Paperstone operated in a price-sensitive online market. By showing visitors competitor prices and how much they could save by buying from Paperstone, they were able to boost conversions by more than 10%.

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How VWO Helped Billund Airport’s Increase Its Online Shopping Page Conversions

The online shopping page of Billund Airport (in West Denmark) really took off after small changes were made to the CTA text. VWO helped validate the changes, that delivered a 50% increase in clickthroughs to the shopping page in a couple of weeks.

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ExactTarget Used A/B Testing To Improve Its Landing Page And Increased Its CTR By 40%

Find out how ExactTarget was able to increase click-through rates to its event registration page by changing the image used on its landing page, by using a VWO-enabled A/B test to determine the most engaging image.

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How Betfair Used Persuasion Principles To Increase Conversions By 7%

Betfair claims to be the world’s leading online betting exchange platform. Their business model is to allow bettors to set odds among themselves, thereby eliminating the need to have a traditional bookie. The site offers a range of sports betting products, including poker and casino games.

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How VWO Used A/B Testing To Increase Kaya’s Website Conversions And Sales

Relative to other websites in the category, Kaya Skin Clinic’s website was underperforming in terms of conversions. Learn how Kaya achieved 137% increase in conversions (and 22% increase in sales) by making simple changes to its landing page.

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MoneYou Removed Distractions To Increase Its Saving Account Sign-Ups By 15%

MoneYou, a subsidiary of Dutch banking giant ABN Amro Bank, concluded a successful A/B test through VWO that emphasizes the fact that even minor changes to its savings page yielded significant gains in engagement and conversion.

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How Server Density Used VWO To Increase Its Revenue By 114%

Conventional wisdom says increasing prices may deter first-time users. But Server Density used A/B testing smartly to find the right balance between pricing plans and attracting new customers so that revenues grew. Read more to find out how.

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How AMD Used VWO To Increase Social Shares By 3600%

AMD publishes news about the company and its offerings. With a goal to increase social shares of published news, the site embedded a ShareThis icon/link as an A/B test powered by VWO. Read more to see how a VWO-powered A/B test led to a 3,600% increase in social shares.

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How VWO Helped VisitNorway.com Improve Click-Through Rates On Its Website

VisitNorway used VWO tools for easy, quick and effective A/B testing to determine what changes to make to its website based on user feedback as well as to optimization opportunities recommended by design experts.

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How Hyundai Increased Test Driver Requests By 62% By Using Multivariate Testing

Read how a multivariate test by using VWO features enabled Hyundai fine-tune specific elements on its Dutch marketing website pages, resulting in a 62% increase in visitors requesting test drives.

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Know how Uptowork brought in visitor’s trust and reduced the abandoned cart rate

Understand how Uptowork reduced their cart abandonment rate and brought in visitor's trust that led to higher conversion rate.

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VWO Was Colart's First Choice As An Optimization Platform

In this case study, Colart, a leading fine arts brand in the world, choose VWO over Optimizely as the right web testing and conversion optimization solution.

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Running Structured Conversion Optimization Process using VWO

This story aims to highlight the optimization process followed by Kula Partners and how VWO helped it achieve success at each step of the process.

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How CORGI Homeplans improve conversions by 30%

Structured Approach to Testing Increased This Insurance Provider’s Conversions by 30%

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How PowToon optimized its pricing page to increase revenue

Read how PowToon, a cloud-based animation software company, optimized its pricing page to increase its revenue by 29%.

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Optimizing Mobile Home Page Increases Conversions for Wedding Shoes Website

Read how Elegant Steps increased its conversions three-fold by optimizing mobile home page.

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Read this case study to find out how Tough Mudder gained a 9% session uplift by optimizing for mobile users, with the help of altima° and VWO.

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How RuneScape Leveled Up Revenue Through Process-Driven CRO

This case study illustrates how a structured approach to Conversion Optimization (CRO) and A/B Testing helped RuneScape increase revenue on its website.

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How ZALORA’s Product Page Optimization Grew Checkouts By 12.3%

Zalora cashed in on their eCommerce traffic by optimizing their product page with a simple tweak. Learn all that went behind the scenes in this case study.

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How a Billion Dollar eCommerce Major Achieved More Visits-to-Order Using VWO

Each element of the homepage is carefully tracked for conversion signals and this data then fuels hypotheses and testing.

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How Sweden’s Leading Financial Services Firm Increased Application Conversions By 7%

Northmill, Sweden's leading financial services firm used A/B testing to improve its application conversions by 7%. Learn all about how they went about it.

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3 Ways Tinkoff Bank Optimized Credit Card Conversions (Case Study)

Tinkoff Bank increased credit card sign-ups on its website, by following a methodological approach to Conversion Rate Optimization and using A/B Testing.

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eCommerce Best Practices Yield a 250% Increase in Conversions

Do best practices really work? This case study shows how incorporating some of the best practices can take your conversions through the roof - 250%!

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Three Award Winning A/B Test Cases You Should Know About

A/B test cases are excellent reference material. Award winning A/B test cases are even more so. Learn what's common with the very best of those, right here.

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Stock Image or Real Image: A/B Testing Provides an Incredible 161% Increase in Conversions

The truck driver training academy A/B tested the stock image on their landing page with the image of a real student and achieved an incredible 161%. We analyze the case to understand what worked.

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This Australian Firm Hit 32% Increase in Conversions With Some Easy Changes

Good design is good business, as Thomas J Watson so succinctly put. Naturally then, the problem of business is discovering ‘good’ design...

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A/B test proves that women find bearded men more attractive

For every research that claims the smooth clean-cut look is more desirable among women, there are two counter studies claiming face fuzz is the way to go. But now, a US-based eCommerce website has finally A/B tested their way to the truth.

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Promo Code Box on your Shopping Cart Page could be Bleeding Dollars. A/B Test it.

Bionic Gloves, an eCommerce company, A/B tested promo code on their shopping cart page. The test resulted in an increase of 24% in absolute revenue.

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The Battle between Short and Long Pages Continues. Guess which Scored a Point.

PayPanther tested between a short and long version of their pricing and signup page. The longer page, in which FAQs and testimonials were added, won.

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A Marketer’s Great Dilemma — Should Thou Direct to What’s Free or to What’s Paid — A/B Tested

In this case study, ezlandlordforms.com A/B tested between sending their visitors to free forms and to paid forms, from their primary CTA, on homepage.

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Still haven’t A/B tested font-size on your website? You could score 32% more clicks!

WhoAcceptsAmex.com performed an A/B test on their website which compared different font-sizes of the text. They tested 6 different sizes for 28 days.

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Multivariate Test increases CTA Button Clickthroughs by 9.1%

Provident Resorts performed a multivariate test on their which increased the clickthrough rate of their CTA button by 9.1%

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Eliminating One Click + Design Improvement = 33.4% Increase in Conversion Rate

Dachfenster-rollo.de a/b tested three variations of design on one of their pages. The winning variation improved their conversion rate by 33.4%

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See What Thomas Pink Learnt When They Tested Their Homepage on 136k Website Visitors

Thomas Pink tested adding a shirt finder navigation tool on their homepage. The test was run on 136k visitors increasing their revenue by 11.6%

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The Word “free”, Thy Presence can Really do Wonders! [ A/B Testing Case Study]

Corcentric tested between the CTA copies "Get a Demo" (control) and "Free Demo" (variation) on their homepage. The variation won & increased the CTR by 99%

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How Removing Cross-Selling Options on Product Page Resulted in a 5.6% Increase in Orders

Drukwerkdeal tested removing cross-selling offers from their product pages. The test was run for 2 weeks and got the company 5.6% additional orders.

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A/B Testing Case Study: Redoing Navigation Bar on Homepage Increased Sales By 15.68%

Harvard Business Services A/B tested the navigation bar on their homepage. This change increased their sales by 15.68%

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Placing Testimonials on Lead Generation Page Increases Conversions by 50%

Hotel Institute Montreux added testimonials to their lead generation page. This led to a 50% increase in conversions.

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Slimming Down Content on Category Page Increased Sales by 106.26% [Case Study]

Muc-Off, an eCommerce website reduced content on their category page. This change increased their sales by 106.26%

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A/B Testing Copy on Homepage Increased Leads by 69% [Case Study]

VenueSphere a/b tested the sub-headline on their homepage. The copy on variation was assuring and had the word "free". This change increased leads by 69%

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Adding Certificates and Payment Options on Product Pages Increased Clicks on Add to Cart

Manna, an eCommerce store, added certificates and payment options on their product pages. This change increased the clicks on "add to cart" button by 660%

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Adding Customer Reviews Increased Revenue by 7.5%

Czc.cz tested adding customer reviews, from a popular price comparison site Heureka, on their product pages. The winner increased the revenue by 7.5%

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Adding Sign-up Form on the Homepage Increased Conversions by 43.85%

Tom's Planner A/B tested between their original homepage and a variation with a sign-up form on the page. The variation won & got 43.85% more conversions.

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Split Testing between Standard Search Box and Drop-Down Search increased leads by 57.25%

Casa Mineira tested between 2 versions of the search box. The variation which had search box with drop-down menu won and got 57.25% more leads.

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Redirecting Tablet Users to Desktop Website Increased Revenue by 71.81%

An eCommerce website split tested between their mobile website and desktop website for users coming from tablets. The test increased their revenue by 71.81%

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Crazy Minimal Homepage Increased Leads for an SEO Service Company from 1.39% to 13.13%

TheHOTH, an SEO company, tested a minimal homepage against their original homepage. This increased their account signups from 1.39% to 13.13%

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Navigation Redesign A/B Test: NBA Team Increased Revenue by 62.9%

Horizontal menu or vertical menu? Which one do you think improved conversions in this navigation A/B test. Find out in this case study.

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Killer Headline Beats Image Slider: An Estimated Win of $90,000 Per Year

Replacing image slider with a headline marked an estimated increase of $90,000 per year.

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Changing CTA Text Increased Clickthroughs by 33.10%

Empire Flippers changed CTA button text on their sidebar and increased clicks clickthrough rate by 33.10%

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Replacing Image With Video on Landing Page Increases Conversions by 12.62%

Replacing image with video led to 12.62% increase in conversions for growyourowngroceries.com

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Reducing Choices on Landing Page Increases Website's Revenue by 19%

A Dutch online service that sells gift vouchers reduced the number of CTAs and links on its landing page. This increased its revenue by 19.7%.

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A/B Testing Image on Lead Generation Page Increased Conversions by 89%

Makelaarsland.nl, a Dutch brokerage firm, replaced the photo of an employee with a more visually reassuring image on its lead generation page. This increased submissions of home listings by 89%.

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Testimonial Messaging A/B Test Increases Conversion Rate by 22%

Customer testimonials are an important credibility factor on websites. Read on to know how a real estate SaaS app increased its conversion rate by improving testimonial page messaging.

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Travel Website Redesigned Navigation: Boosts Conversions by 21.34%

BizzTravel changed the navigation of their website to closely follow visitors' information needs and increased holiday bookings by 21%

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Adding Free Shipping Threshold Increases eCommerce AOV by 7.32%

NuFace added a banner indicating free shipping if the order value goes above $75. This tactic increased their eCommerce AOV by 7.32%

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CTA Copy Change from 'Survey' to 'Quote' Increased Leads by 60%

This A/B testing case study shows how changing the Call to Action button copy can lead to increase in leads generated.

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How a Dutch Travel Agency Increased Bookings by 33% with A/B Testing

See how the Dutch travel agency Djoser increased bookings by 33% through continuous conversion rate optimization and A/B testing.

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93.71% Increase in Clickthroughs by A/B Testing Pricing Page Redesign

Lyyti.com, an event management software company, redesigned their pricing page. This change increased visits to their free trial signup page by 93.71%

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Price comparison information on eCommerce store increased conversions by 10%

Office supplies store Paperstone.co.uk provided price comparison information on its eCommerce product pages. This increased conversions by 10%

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Adding customer review widget increased eCommerce sales by 36%

Dutch biking store FietsPunt.nl added a customer testimonial widget on its product pages. This increased sales by 36%

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Testimonials are Important but They Can Overshadow Your Website Goal

Workzone changed testimonials from colored to black and white on their lead generation page. This increased their leads by 34%

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Adding a single letter increased sales by 20%

Danish theater Aarus Teater changed its link text from 'Buy Ticket' to 'Buy Tickets' on the homepage. This increased sales by 20%.

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Landing page image outperforms video, increases monthly revenue by $106000

Two versions of a landing page were tested against each other. You'll be surprised which one resulted in $106000 additional monthly revenue.

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Banner Displaying Top Deals Increases eCommerce Engagement by 105%

Online gardening store Bakker performed an A/B test on its information pages. Adding a banner displaying 'Top Deals' increased site engagement by 105%

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Removing social sharing buttons from Product pages increases conversions

Polish eCommerce store Taloon.com removed social sharing buttons from their product pages. This increased 'add-to-cart' actions by 11.9%

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