test

Validate your hypothesis against the current version with real data.

Start the optimization journey by getting all your metrics and funnels at one place, establishing baselines, and monitoring these over a period of time.

Multivariate Testing

Try any combination of ideas with Multivariate Testing

Multivariate testing lets you experiment with as many as hundreds of changes on your landing pages, all at once.

Create as many combinations, automatically

While you make multiple changes to your website, VWO works behind-the-scenes to find out all possible permutations and combinations of your changes.

Multivariate Testing in VWO

Visual editor

VWO’s WYSIWYG editor allows you to visually make changes to different elements on your landing pages. For a multivariate test, select a section on your page and simply start making changes to it.

Auto-combinations

After making changes to elements, VWO automatically creates all possible combinations of your changes for you to compare and find the most optimal combination.

Enabling/Disabling combinations

Before starting the test, you can enable all combinations for comparison or disable a few in case certain combinations do not match your requirements.

Find the perfect combination

Visually understand which combination of elements works the best for your visitors with VWO’s advanced reporting capabilities.

Frequentist testing

VWO uses the Frequentist testing methodology to compare different combinations and find out the winning combination. In addition, the latest Sidak correction ensures that there is minimum possibility of a false positive resulting from the test.

Bayesian Testing in VWO

Combination performance

See the detailed performance of your test for selected Goals and combinations. Compare all possible combinations and see which ones perform the best for your Goals. You can also see how conversion rates for Goals vary with different combinations.

Element performance

VWO reports also provide you an analysis of how much impact individual changes have on the overall conversion rate. With this information, you can decide which changes to implement for sure and which ones to leave out.

Bayesian Based A/B Testing in VWO
Post-result segmentation

Slice and dice your test results to uncover hidden winners. Find out if a specific segment of your visitors converted drastically different than the average case for a specific goal or combination.

Build tests intelligently

VWO’s advanced Multivariate Testing capabilities help you configure tests with a wide range of options to arrive at the best combination for the selected audience set.

Visitor Segmentation in VWO

Powerful visitor segments

Use VWO’s visitor segmentation to specify which group of visitors sees the combinations. You can choose from VWO’s over 20 predefined segments such as new versus returning visitors, browser, and query parameters, or build your own custom segments using complex logic conditions.

Duration calculator

VWO has a built-in duration calculator for you to estimate the duration of your test by plugging in a set of your conversion-related values.

Multiplatform/Multidomain

Run your tests with visitors from desktops, mobiles, or tablet devices. You can also include multiple domains in a single test.

Advanced previews and QA

Preview and QA the control and variations of your A/B tests before you select the final version for your visitors

Advanced previews and QA

Simulate a visitor segment

Live previews in VWO allow you to simulate a combination by loading it as it would load for actual website visitors on their browsers.

Traffic Allocation in VWO

Simulate target traffic allocation

In case your test is running for a specific percentage of the total traffic on your page, you can verify if the traffic percentage is distributed as implemented in your campaign.

Cross Browser and Device Testing

Cross-browser/Cross-device testing

See live previews of your combinations on desktop, mobile, tablet devices, and on different types of browsers to ensure that all your visitors get the perfect experience on your website.

Preview Screenshots in VWO

Preview screenshots

See a static version of your combinations on different browsers. You can group these screenshots by variations or browsers, based on your preference.

VWO’s Multivariate testing suite has a lot more

Integrated heatmaps

Along with the conversion data for different combinations, you can also dig out qualitative insights about your visitors’ behaviors during the test, using integrated Heatmaps and Clickmaps.

Scheduling

Start your test at a day or time when you get the maximum traffic on your website. VWO lets you specify the exact day, date, and time when you want the test to run.

Report Downloading

Download test data in the .csv format for offline analysis. Share it with your colleagues for an in-depth analysis of your tests.

Third-party apps

You can pass on the results of your test to third-party applications for taking action on these results or analyzing these in greater detail. VWO integrates with a host of third-party applications including Google Analytics, Kissmetrics, Demandware, Magento, and others. See the complete list of integrations here.

target
Your A/B test results indicate your best-performing variations for specific visitor segments. With this data, you can target customized content to each of these segments for better results.
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