Let us say you are running an Ad campaign for selling black dresses online. Your ad group "black dresses online" contains ad copies and a landing page that target visitors who are looking to buy black dresses online.
In order to cater to individual choices, you create separate ads for visitors who are looking to buy "black dresses", "Little Black Dresses" or "most popular Little Black Dresses" online.
With VWO's custom targeting, your landing page can match the specific ad offerings for your visitors. Simply add query parameters to your ad URLs and your personalized landing pages will be matched to the ad clicked!