I'm a cult branding enthusiast, marketer, and B2B content professional with over 20 years of experience. Author of 'Managing Modern Brands: Cult Theory and Psychology', I've written three more books in diverse genres. I generally write on marketing trends, optimization, brand strategy, consumer psychology, CRO, cult theory, data, personalization, and content strategy. With a strong expertise in building and leading teams and cross-functional collaboration, I have driven demand through content creation, data, digital media, content marketing, and technology.
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Customer satisfaction isn’t just a nice-to-have; it’s the lifeblood of any successful business. According to…
Mareen Cherian
14 Min Read
Customer expectations are higher than ever, with brands like Netflix and Amazon setting the standard…
Mareen Cherian
15+ Min Read
We recently had the pleasure of hosting Els Aerts, co-founder of AGConsult, on our Women…
Mareen Cherian
11 Min Read
Most SMBs, mid-market organizations, and enterprises that have embraced experimentation as a culture are being…
Mareen Cherian
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VWO, the world-leading experimentation platform emerged as the Leader in five categories, including Mobile App…
Mareen Cherian
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