I'm a cult branding enthusiast, marketer, and B2B content professional with over 20 years of experience. Author of 'Managing Modern Brands: Cult Theory and Psychology', I've written three more books in diverse genres. I generally write on marketing trends, optimization, brand strategy, consumer psychology, CRO, cult theory, data, personalization, and content strategy. With a strong expertise in building and leading teams and cross-functional collaboration, I have driven demand through content creation, data, digital media, content marketing, and technology.
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We recently had the pleasure of hosting Els Aerts, co-founder of AGConsult, on our Women…
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Most SMBs, mid-market organizations, and enterprises that have embraced experimentation as a culture are being…
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VWO, the world-leading experimentation platform emerged as the Leader in five categories, including Mobile App…
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VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
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