WhichTestWon is a website that features results of A/B tests and visitors can vote which version of a page won. This gamification of A/B tests has resulted in a huge community built around the website and the active discussions after each test are a testament to that. At the end of the year, they conduct the Online Testing Awards, where they select A/B test entries deemed most useful for marketers and optimization specialists. Update : WhichTestWon is now Behave.org
Last year during the Online Testing Awards 2012, Visual Website Optimizer was the A/B testing software used by 9 award winners across multiple categories. The smashing bit is that we’ve repeated the performance this year too! Visual Website Optimizer is the testing tool used by 9 award winners in the Online Testing Awards 2013, more than any other tool that participated.
The thought process and reason for these awards is something that we completely agree with – to inspire marketing professionals by showcasing A/B tests that can be immediately applied on their own websites. What they were also looking to do was highlighting those that go against intuition and best practices.
Without further ado, here are the tests that used Visual Website Optimizer.
Dennis Publishing – CarBuyer.co.uk
Details: Which Position for Google AdSense Ads Increased Clicks – Bottom vs. Left Hand Rail
Award: Gold Ribbon – Ad Tests
Agency: In-house
WriteWork
Details: Which Call to Action Button Increased Subscription Purchases by 31%?
Award: Silver Ribbon – Cart Tests
Agency: ContentVerve
ion Interactive
Details: Which Copy Lead to More Clicks? ‘Customer Success’ vs. ‘Case Studies’
Award: Silver Ribbon – Copy Tests
Agency: In-house
Palmers
Details: Which Add-to-Cart Creative Dramatically Increased Bra Sales?
Award: Gold Ribbon – Ecommerce Tests
Agency: e-dialog
Gemm Learning
Details: Which Radically Redesigned Lead Generation Page Increased Form
Award: Gold Ribbon – Form Element Tests
Agency: Fathom
Rasmussen College
Details: Which Homepage Increased Student Inquiries – Click to Form or Form at End of Long Page?
Award: Silver Ribbon – Form Element Tests
Agency: Conversion Factory
de baak
Details: Creative Image-focused Homepage vs. Classic Homepage Style – Which Got More Clickthroughs?
Award: Silver Ribbon – Homepage Tests
Agency: Traffic4U
WirtschaftsBlatt
Details: Which Increased Premium Subscription Sales — a Cheap or Expensive, Next-Best, Middle Option?
Award: Gold Ribbon – Offer Tests
Agency: e-dialog
OAD Reizen
Details: Which Button Copy Got More Visitors to Agree to Accept Cookies – ‘Accept and Continue’ vs. ‘Continue’?
Award: Silver Ribbon – Overlay Tests
Agency: Traffic4U
For more insightful case studies, have a look at our case studies page.
Comments (3)
Nearly everyone who markets online says that conversions are one of the most important parts of making money online. I am still at the stage of perfect a system that works well before I can get into A/B conversions. I look forward to having a good read through your blog to find out more about this science as I am getting to the stage where I will need to start split testing myself.
Good to hear that Mark. Let us know if you need anything clarified.
Awesome job! Maybe next year we can bring in an Award using VWO.