ChatGPT Prompts for CRO: A Game-Changing Resource Kit for Optimization Success

Chegg, an online education platform, witnessed its share price drop by 50% following the advent of ChatGPT, the most prolific implementation of Generative AI. 

And to speak the truth, ChatGPT’s impact isn’t confined to just one industry. It has far-reaching implications across many sectors.

Indeed, the success of modern companies is tied to their readiness to adopt AI at the right time. 

Similarly, with ChatGPT’s role in data collection, analysis, and content creation, its application in the CRO industry is inevitable and poised for growth. 

How far along are you in your AI adoption journey? Are you leveraging its capabilities and customizing them to suit your CRO needs? 

In this blog post, I’ll share 11 ChatGPT prompts for website optimization strategies to increase productivity and save time.

1. Get creative with testing ideas

Sometimes we get stuck and can’t think of new things to test when optimizing our website. This happens especially when we’ve tested the obvious changes for quick results.

Asking ChatGPT to step into your shoes and brainstorm ideas can help break through these blocks. It might suggest things you hadn’t thought of before, giving you fresh testing ideas to try. This can be a great way to keep improving our website and getting better results.

A hypothetical ChatGPT prompt:

Consider yourself a CRO expert and brainstorm testing ideas on the product page of your eCommerce website.

What if your CRO tool incorporated AI to show personalized testing ideas aligned with your goals, rather than generic suggestions? With VWO, you can achieve this. Enter your page URL and desired goal, and within seconds, receive a curated list of testing ideas backed by hypotheses, scientific principles, and actionable steps. To understand how it works, take a free trial now.   

See how CRO expert Ton Wesseling uses ChatGPT in his daily work –

2. Understand audiences’ pain points 

According to the experimentation titan Craig Smith, we should base our testing ideas on solving real customer problems. Instead of making small changes here and there, we should look for ideas that provide genuine value to our target audience, which will in turn increase conversions.

To quickly understand your target audience’s struggles and pain points, you can turn to ChatGPT to generate a list of problems that need to be addressed.

Once you have this list, assess what is feasible given any restrictions your company may have, and then begin implementation. However, while this is a quick way to understand your target audience’s experiences and expectations, there is no substitute for delving into your website visitors’ experiences and observing their actual behavior.

For this purpose, consider using VWO Insights, where qualitative tools like heatmaps, session recordings, form analytics, and surveys provide a clear picture of visitors’ motivations, where they engage the most, where they pause, and why they may drop off. With these insights, you can implement any optimization decisions more confidently. 

A hypothetical ChatGPT prompt:

I run an event management company in Michigan. What are some pain points my target audiences face in this region? Give some ideas on how I can address these pain points with my website optimization plan.

3. Writing visitor-focused copy 

Crafting conversion-friendly copy is no simple task. It’s more than just stringing words together. Relevance, value, readable writing style, and problem-solving are the pillars of effective copywriting. Yet, encountering writer’s block is all too common, leaving one frustrated due to a lack of ideas.

In these moments, turning to ChatGPT for inspiration can be invaluable. The more specific your prompts, the better ChatGPT’s output. Whether it’s headlines, CTAs, product descriptions, or any other web copy, precision leads to tailored results. You can customize the ChatGPT prompts for website optimization strategies for any page of your website. 

A hypothetical ChatGPT prompt:

Suggest two distinct hero banner titles (4 variations for each) on the homepage of my doctor appointment booking website for two different segments – new visitors and returning visitors.

How VWO helps you

Powered by the ChatGPT 3.5 turbo model, the new AI feature in the VWO platform delivers tailored copies for your webpage. Simply click the element you want to generate content for and see multiple copy options emerge before your eyes. See how it works in the video below. And if you like it, then try it by taking a free trial. 

See what copy expert Eden Bidani has to say about using ChatGPT for writing copy –

4. Balancing micro & macro conversion goals

The debate continues among CRO professionals: should we focus on measuring micro-conversion or macro-conversion goals?

While macro-conversion goals align with business objectives, micro-conversion goals show how engaged visitors are on your site, indicating if they’re ready to take bigger steps, like making a purchase. Ignoring micro-conversion goals isn’t always a wise thing to do.

For instance, while click-throughs to your service pages may not directly indicate that visitors are turning into customers, they can reveal any navigation issues that could be fixed to guide them further along the funnel.

You can ask ChatGPT to suggest both micro and macro conversion goals for your site, along with benchmark data, so you know how your website fares against others in your industry. 

A hypothetical ChatGPT prompt:

Compile a list of micro and macro conversions to track for our consulting website. Provide benchmark data for these parameters to serve as KPI measurements.

5. Create survey questions 

CRO experts, who are hardcore user research advocates, value insights straight from visitors. It’s more reliable than assuming or guessing what visitors want. Els Aerts was candid on our podcast, admitting that she finds it exciting when user research reveals interesting insights, especially through surveys. Surveys can be really insightful because they reveal how visitors feel in their own words, with no filter.

If you want to gather insights through surveys, asking the right questions is key. You can enter precise prompts and ask ChatGPT to suggest relevant questions. 

A hypothetical ChatGPT prompt:

You are a CRO expert for a travel agency. You want to run a survey to understand visitors’ experiences on the website. List the top 5 questions you will ask. Make it a mix of open-ended and closed-ended questions.

How VWO helps you

Did you know that AI in VWO Surveys allows you to create goal-specific questions tailored to your surveys? Just enter your goal – whether it’s identifying pain points or generating leads – and get relevant questions instantly.

You can also customize the sequence of questions, choose when to trigger the survey, select the language, and adjust the appearance to match your brand. Take a free trial and explore the feature!

6. List tactical and strategic CRO steps

Are you confident that your CRO plan aligns with your CMO’s vision? Start by outlining the tactical and strategic steps you intend to take to maximize results from the CRO programs going forward. Turn to ChatGPT to unlock a comprehensive playbook of strategic moves. Present this plan to your CMO for alignment and validation. This way you can iron out the differences, come to an agreed point, and build the CRO roadmap centered around what’s approved. 

A hypothetical ChatGPT prompt:

You are a CMO at a technology company. What are your expectations from your Conversion Rate Optimization team in 2024? Divide them into tactical and strategic steps you want the team to take.

7. Using psychological triggers for personalized messaging 

Using psychology triggers in website copy is key to nudging visitors in the right direction to take action. If you want to personalize the experience for a specific group, ChatGPT can help create valuable content with the right triggers. This ensures that your copy resonates effectively, prompting actions such as clicking the right link, adding items to the cart, or making a purchase, ultimately achieving your desired results. 

A hypothetical ChatGPT prompt:

I want to show unique product page content (120 words) to visitors landing on my website from the ad campaigns I run for the new summer clothing collection. Use relevant psychological triggers in the copy that can appeal to them (list them separately in the end).

Our protip: Keep improving your chatgpt prompts for website optimization strategies. The more detailed they are, the higher quality output you will achieve.

8. Keep a checklist of web page elements handy 

A good dish needs all the right ingredients, just like an optimized web page needs all the necessary elements. Have you ever checked if a web page has everything it needs before running a test?

Let’s consider an example: you’ve got a control pricing page and want to test it against a variation. But before you launch, you need to ensure every essential element of the page is there, along with the changes you’ve made. That’s where a checklist comes in handy.

Just enter a ChatGPT prompt about which page you’re working on and what you’ve already added, and it’ll provide a tailored list to ensure nothing is missed.

A hypothetical ChatGPT prompt:

I want to run a split URL test on our SaaS website’s pricing page. The control has a pricing plan comparison section, a currency converter, and CTA buttons. Make a checklist of all other necessary elements I can add to the variation.

9. Solve customer pain points with your competitive advantages 

Just talking about what your company can do won’t win over potential customers. In fact, customers today are more aware and don’t fall for exaggerated marketing messages. Instead, leverage your competitive advantage to solve their problems. You can enter a ChatGPT prompt mentioning your competitive advantages and brainstorm how to use them to solve customer issues. That’s when it becomes a win-win for everyone.

A hypothetical ChatGPT prompt:

My company has been in the luxury cosmetic business for the last 10 years, our customers are spread across 5 countries. Customers like that our products are free of harsh chemicals. Based on our competitive advantages, how can we solve the pain points of customers in the industry?

10. Do a day-to-day data analysis 

Analyzing data is a fundamental aspect of a CRO professional’s daily routine. But sorting through numerous numbers can be overwhelming and may lead to overlooking mistakes or finding analysis challenging. In such situations, you can enter a data chart into ChatGPT and prompt it to perform an analysis. Here’s just one example, but feel free to analyze any data chart you’d like for quick insights (even improvement ideas!).

A hypothetical ChatGPT prompt:

This is a data set on our organic content strategy. Format the table properly and then give me a comparative analysis (between Jan and Feb) of this report and suggest some ways to improve the numbers.

11. Get SEO keywords related to your pages

Driving the right kind of traffic to your website through search engines is crucial for increasing conversions, and that’s where the search engine optimization (SEO) strategy plays a vital role.

Optimizing your webpage with relevant keywords improves its visibility, boosting your search engine rankings and driving more traffic. ChatGPT prompts can assist you in generating SEO keywords for good search engine results quickly and effortlessly.

Provide ChatGPT with a brief description of your webpage or its content, and ask for keyword suggestions. 

While the output may not be as detailed as in other SEO tools like search intent analysis or Google Search Console insights, seed keywords serve as a valuable starting point for further using suggestions from traditional keyword research tools.

Additionally, you can optimize your page’s meta title and meta description to make them more action-driven and include relevant keywords, enhancing your technical SEO and increasing search volume.

A hypothetical ChatGPT prompt: 

My website sells affordable kitchenware and tableware made of bamboo. Suggest some relevant keywords I can include on the landing page.

Way forward

Concerned about AI replacing humans? ChatGPT’s creator, Sam Altman, addressed this fear during a panel discussion at the World Economic Forum. 

He said that initially, AI’s introduction in chess sparked worries about the technology surpassing human intellect. 

However, traditional chess culture continues to thrive on human connections and understanding. 

Similarly, in fields like CRO, human intuition remains invaluable despite AI’s assistance in streamlining tasks. While AI won’t replace us in the game, those who use it wisely may surpass the competition in digital marketing.

I hope using our top ChatGPT prompts for website optimization tips improves your productivity, regardless of your role within your company’s CRO team.  And if you’re looking for a CRO tool that uses AI to make research easier and tests faster, try VWO for free.