9 Best Session Recording Tools to Maximize User Experience

9 Best Session Recording Tools to Maximize User Experience

Jakob Nielsen, hailed as the king of usability, once wrote in one of his classic…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
Reconnecting with Customers More Essential in the Age of AI

Reconnecting with Customers More Essential in the Age of AI

As the CRO landscape continues to evolve, tuning into expert insights is more important than…

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Pratyusha Guha

Pratyusha Guha

7 Min Read
Essential A/B Testing Statistics for Effective Decision-making

Essential A/B Testing Statistics for Effective Decision-making

Businesses that refuse to A/B test must either possess an extraordinary ability to foresee what…

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Pratyusha Guha

Pratyusha Guha

13 Min Read
25 Usability Testing Statistics and User Experience Insights to Transform Your Design

25 Usability Testing Statistics and User Experience Insights to Transform Your Design

You’ve added animations, lots of images, engaging carousels, and even personalization to your website.  With…

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Pratyusha Guha

Pratyusha Guha

14 Min Read
Leveraging Session Recordings: A Game-Changer for Conversion Rate Optimization

Leveraging Session Recordings: A Game-Changer for Conversion Rate Optimization

I know this might spark debate, but observations can often be more revealing than direct…

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Pratyusha Guha

Pratyusha Guha

15 Min Read
Balancing UX and CRO Necessary for Product Improvement & Impactful Results

Balancing UX and CRO Necessary for Product Improvement & Impactful Results

While more businesses are embracing CRO, many are still unsure where to begin or what…

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Pratyusha Guha

Pratyusha Guha

7 Min Read
Website Traffic Statistics: Uncovering the Top 50 Stats about Web Traffic

Website Traffic Statistics: Uncovering the Top 50 Stats about Web Traffic

Your website is not a shop on a street corner where passersby can peek in…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
AI to Accelerate Research, Enabling Greater Focus on Strategy and Implementation

AI to Accelerate Research, Enabling Greater Focus on Strategy and Implementation

Welcome to the sixth edition of ‘CRO Perspectives: Insights from Industry Thought-leaders’! This series offers…

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Pratyusha Guha

Pratyusha Guha

8 Min Read
Leadership Buy-in Essential for Successful Scaling of Testing Programs

Leadership Buy-in Essential for Successful Scaling of Testing Programs

Join us for the fifth post in ‘CRO Perspectives: Insights from Industry Thought-leaders’! This series…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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