Hi, I’m Pratyusha Guha, associate manager - content marketing at VWO. For the past 5 years, I've written B2B content for various brands. My entry into CRO was through writing content about eCommerce optimization. Currently, I've broadened my expertise to write about conversion optimization across various industries, including SaaS, travel, e-learning, and more. I'm fascinated by user experience, and I enjoy writing content that empathizes with readers and helps them solve challenges. If you'd like to talk about life or just need a non-judgmental ear, I'm here to listen.
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Jakob Nielsen, hailed as the king of usability, once wrote in one of his classic…
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Welcome to the sixth edition of ‘CRO Perspectives: Insights from Industry Thought-leaders’! This series offers…
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Join us for the fifth post in ‘CRO Perspectives: Insights from Industry Thought-leaders’! This series…
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