Hi, I’m Pratyusha Guha, associate manager - content marketing at VWO. For the past 5 years, I've written B2B content for various brands. My entry into CRO was through writing content about eCommerce optimization. Currently, I've broadened my expertise to write about conversion optimization across various industries, including SaaS, travel, e-learning, and more. I'm fascinated by user experience, and I enjoy writing content that empathizes with readers and helps them solve challenges. If you'd like to talk about life or just need a non-judgmental ear, I'm here to listen.
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What’s truly exciting about reading CRO experts’ opinions is the diversity of perspectives they bring.…
Pratyusha Guha
6 Min Read
Welcome to the tenth post in our “CRO Perspectives: Insights from Industry Thought Leaders” series.…
Pratyusha Guha
6 Min Read
Through our “CRO Perspectives: Insights from Industry Thought Leaders” series, we shine a spotlight on…
Pratyusha Guha
5 Min Read
Jakob Nielsen, hailed as the king of usability, once wrote in one of his classic…
Pratyusha Guha
15+ Min Read
As the CRO landscape continues to evolve, tuning into expert insights is more important than…
Pratyusha Guha
7 Min Read
Businesses that refuse to A/B test must either possess an extraordinary ability to foresee what…
Pratyusha Guha
13 Min Read
You’ve added animations, lots of images, engaging carousels, and even personalization to your website. With…
Pratyusha Guha
14 Min Read
I know this might spark debate, but observations can often be more revealing than direct…
Pratyusha Guha
15 Min Read
While more businesses are embracing CRO, many are still unsure where to begin or what…
Pratyusha Guha
7 Min Read
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