Hi, I’m Pratyusha Guha, associate manager - content marketing at VWO. For the past 5 years, I've written B2B content for various brands. My entry into CRO was through writing content about eCommerce optimization. Currently, I've broadened my expertise to write about conversion optimization across various industries, including SaaS, travel, e-learning, and more. I'm fascinated by user experience, and I enjoy writing content that empathizes with readers and helps them solve challenges. If you'd like to talk about life or just need a non-judgmental ear, I'm here to listen.
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In 2005, Dell faced a crisis when Jeff Jarvis, a regular internet user, publicly criticized…
Pratyusha Guha
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Pratyusha Guha
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Pratyusha Guha
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Pratyusha Guha
15+ Min ReadDo you know what makes successful companies what they are? No, they don’t wave a…
Pratyusha Guha
13 Min Read11 July 2023, and 30 October 2023. These two days had everyone in the business…
Pratyusha Guha
7 Min Read‘Supposing is good, but finding out is better.’ – Mark Twain In the realm of…
Pratyusha Guha
15+ Min ReadAwesome, you’ve joined our VWO Affiliate Program! But you know what? The real work begins…
Pratyusha Guha
7 Min ReadWhen companies are crafting their brand engagement strategies, they have a choice to make. They…
Pratyusha Guha
14 Min ReadJoin our community of 10,000+ Marketing, Product & UX Folks today & never miss the latest from the world of experience optimization.
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