VWO Podcast Is Out! Get All Deets Here.

VWO Podcast Is Out! Get All Deets Here.

Hey there! We are beyond delighted with your unwavering love for our content. Your support…

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Pratyusha Guha

Pratyusha Guha

4 Min Read
How Data Can Drive Increased Personalization

How Data Can Drive Increased Personalization

I was on a hunt to find the perfect skincare brand for me, and guess…

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Pratyusha Guha

Pratyusha Guha

10 Min Read
Getting Started With Mobile App A/B Testing? Here Are Ideas You Can Try Immediately 

Getting Started With Mobile App A/B Testing? Here Are Ideas You Can Try Immediately 

If you want to start experimenting with your mobile apps, this is the article you…

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Pratyusha Guha

Pratyusha Guha

15 Min Read
What Does a Low Conversion Rate Say About Your Website?

What Does a Low Conversion Rate Say About Your Website?

‘Why is my conversion rate so low?’ – A question that almost every website owner…

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Pratyusha Guha

Pratyusha Guha

13 Min Read
eCommerce A/B Testing Ideas Part I: Create a Great First Impression With Your eCommerce Homepage

eCommerce A/B Testing Ideas Part I: Create a Great First Impression With Your eCommerce Homepage

Each page on your eCommerce website has multiple elements that impact your conversions enormously. We…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
How to Become a VWO Affiliate in Easy Steps – A Quick Guide 

How to Become a VWO Affiliate in Easy Steps – A Quick Guide 

It’s great that you’re thinking about boosting your passive income by becoming a VWO affiliate…

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Pratyusha Guha

Pratyusha Guha

5 Min Read
How to Really Win at Experimentation (Even When You Don’t) – Approach and Inspirations

How to Really Win at Experimentation (Even When You Don’t) – Approach and Inspirations

To improve conversions and keep up with the ever-changing customer behavior, enterprises are increasingly embracing…

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Pratyusha Guha

Pratyusha Guha

12 Min Read
<strong>How to Become a Successful VWO Affiliate</strong>

How to Become a Successful VWO Affiliate

Building passive income is an effective way to add security and stability to your financial…

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Pratyusha Guha

Pratyusha Guha

8 Min Read
CDP vs DMP: What is the difference and Which one do you need?

CDP vs DMP: What is the difference and Which one do you need?

Inaccurate customer data is costing companies real dollars. Why? Because when companies look at incorrect…

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Pratyusha Guha

Pratyusha Guha

11 Min Read
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Shanaz Khan from VWO

Hi, I am Pratyusha from the VWO Research Desk.

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